In this episode of Thought Behind Things, we sit with Muhammad Danial, the creator who unintentionally turned simple kitchen experiments into one of Pakistan’s most engaging food communities. From growing up as a quiet kid dealing with OCD, to finding confidence through a camera, to balancing the pressure of online fame with the weight of personal identity, Danial shares the untold story behind his rise.

What We Discuss:

• Danial’s journey into content and the life experiences that shaped him
• How mental health and identity influenced his creative path
• Building a loyal food community and navigating sudden visibility
• Balancing family expectations, education, and career choices
• His evolving relationship with food, business, and long-term purpose
• The mindset guiding his growth, spirituality, and future vision

A candid, inside look at how a young creator is navigating identity, mental health, and sudden digital success, and a long-term path in Pakistan today.

Socials:

TBT’s Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/thoughtbehindthings/⁠⁠⁠⁠⁠

TBT’s TikTok:⁠⁠⁠⁠⁠ https://www.tiktok.com/@tbtbymuzamil⁠⁠⁠⁠⁠

TBT’s Facebook: ⁠⁠⁠⁠⁠https://www.facebook.com/thoughtbehindthings⁠⁠⁠⁠⁠

TBT Clips: ⁠⁠⁠⁠⁠https://www.youtube.com/@tbtpodcastclips⁠⁠⁠⁠⁠

Muzamil's Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/muzamilhasan/⁠⁠⁠⁠⁠

Muzamil's LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/muzamilhasan/⁠⁠⁠⁠⁠

Danial's Instagram: https://www.instagram.com/m1danial/

Credits:

Executive Producer: Syed Muzamil Hasan Zaidi

Associate Producer: Saad Shehryar

Publisher: Talha Shaikh

Editor: Jawad Sajid

In this episode of Thought Behind Things, we sit with Ibrahim Shaukat, the founder, who turned Daari Mooch from a small beard-oil experiment into one of Pakistan’s most recognized grooming brands.

From building products in a market that didn’t exist, to opening their own salon, to navigating Pakistan’s unpredictable retail landscape, Ibrahim breaks down the real story behind Daari Mooch’s rise.

What We Discuss:

• How Daari Mooch began and what clicked with customers
• Pakistan’s shift from old-school barbers to modern salons
• Why salons rarely grow beyond one branch
• Daari Mooch’s approach to online vs offline expansion
• The opportunity in Tier-2 markets
• Ibrahim’s long-term take on Pakistan’s direction

A grounded, inside look at how a local brand can grow in Pakistan, and what it actually takes to survive, adapt, and scale here.

Socials:

TBT’s Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/thoughtbehindthings/⁠⁠⁠⁠⁠

TBT’s TikTok:⁠⁠⁠⁠⁠ https://www.tiktok.com/@tbtbymuzamil⁠⁠⁠⁠⁠

TBT’s Facebook: ⁠⁠⁠⁠⁠https://www.facebook.com/thoughtbehindthings⁠⁠⁠⁠⁠

TBT Clips: ⁠⁠⁠⁠⁠https://www.youtube.com/@tbtpodcastclips⁠⁠⁠⁠⁠

Muzamil's Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/muzamilhasan/⁠⁠⁠⁠⁠

Muzamil's LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/muzamilhasan/⁠⁠⁠⁠⁠

Ibrahim's LinkedIn:https://www.linkedin.com/in/ibrahimshaukat/

Endeavor's LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/company/endeavor-pakistan⁠⁠⁠⁠⁠

Credits:

Executive Producer: Syed Muzamil Hasan Zaidi

Associate Producer: Saad Shehryar

Publisher: Talha Shaikh

Editor: Jawad Sajid

In this episode of Thought Behind Things, we speak with Obaid Arshad, Founder & CEO of Gingko Retail, Pakistan’s biggest ecommerce operating platform and the largest order aggregator in the country.

We Explore:

• Less than 1% of Pakistan’s commerce has moved online
• How Gingko Retail became Pakistan’s largest ecommerce enabler
• 214+ merchants using the platform
• IPO plans for the future
• Why Pakistanis needs global exposure
• And why Pakistan might become unliveable in 25 years due to climate risk

This episode is a deep-dive into Pakistan’s ecommerce backbone, the systems behind scaling retail digitally, and what the future of this industry looks like.

Socials:

TBT’s Instagram: ⁠⁠⁠⁠https://www.instagram.com/thoughtbehindthings/⁠⁠⁠⁠

TBT’s TikTok:⁠⁠⁠⁠ https://www.tiktok.com/@tbtbymuzamil⁠⁠⁠⁠

TBT’s Facebook: ⁠⁠⁠⁠https://www.facebook.com/thoughtbehindthings⁠⁠⁠⁠

TBT Clips: ⁠⁠⁠⁠https://www.youtube.com/@tbtpodcastclips⁠⁠⁠⁠

Muzamil's Instagram: ⁠⁠⁠⁠https://www.instagram.com/muzamilhasan/⁠⁠⁠⁠

Muzamil's LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/muzamilhasan/⁠⁠⁠⁠

Obaid's LinkedIn: https://www.linkedin.com/in/obaid-arshad/

Endeavor's LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/company/endeavor-pakistan⁠⁠⁠⁠

Credits:

Executive Producer: Syed Muzamil Hasan Zaidi

Associate Producer: Saad Shehryar

Publisher: Talha Shaikh

Editor: Jawad Sajid