Couverture de This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

De : Joe Pulizzi & Robert Rose
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Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.Joe Pulizzi & Robert Rose Economie Management Management et direction Marketing et ventes
Épisodes
  • When Marketing Goes Too Far [Elon, Vivek and Forrester] (555)

    When Marketing Goes Too Far [Elon, Vivek and Forrester] (555)
    Oct 23 2026
    Is Elon Musk a marketing genius, or has Tesla officially crossed the line from hype into overpromising? Joe Pulizzi and Robert Rose kick off the episode with Tesla's latest flying-car demonstration and talk about the real reason for Elon's stunt and what he could have done differently. Next, the duo digs into two fascinating research reports from Anthropic. Why do the people building AI have such radically different expectations for the future than the general public? And what is AI already doing to jobs inside Anthropic itself? Joe and Robert explore what these findings mean for marketers, employees, and the future of business. It's a heated debate. In winners and losers, Robert names Braze his winner and Salesforce his loser following Salesforce's multibillion-dollar acquisition announcement. Joe examines the controversial political advertisement from Vivek Ramaswamy's Ohio gubernatorial campaign, asking an important question: Just because you can do something in advertising, does that mean you should? Finally, in rants and raves, Robert takes aim at Forrester's latest agency predictions, including its forecast that 20% of independent agencies will face acquisition, downsizing, or closure in 2027. Joe celebrates his friend Matt Wilkinson's new academic research exploring the Trust Portfolio concept and the growing importance of human relationships in marketing. Another can't-miss episode of This Old Marketing! News Stories Elon Musk's Flying Car (CNN): https://www.cnn.com/2026/10/15/business/tesla-unveils-what-it-says-is-a-flying-car Anthropic: Expectations for the Future: https://www.anthropic.com/research/expectations-for-the-future Anthropic: Employment at Anthropic: https://www.anthropic.com/research/employment-at-anthropic Winners and Losers Salesforce Announces Braze Acquisition: https://investor.salesforce.com/news/news-details/2026/Salesforce-Signs-Definitive-Agreement-to-Acquire-Braze/default.aspx Ramaswamy Campaign's Controversial Ohio Ad (New York Times): https://www.nytimes.com/2026/10/21/us/politics/ramaswamy-acton-ad-ohio.html Rants and Raves Robert's Rant: Forrester Predicts Independent Agency Sector Will Shrink 20% (MediaPost): https://www.mediapost.com/publications/article/418896/forrester-predicts-that-indie-agency-sector-will-s.html Joe's Rave: Matt Wilkinson's Trust Portfolio Academic Research: https://www.mdpi.com/2076-3387/16/10/520 ------- This week's sponsor:Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their AEO and customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.thetilt.com/join-tilt-newsletter Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
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    1 h et 20 min
  • Is ChatGPT Becoming Google? (554)

    Is ChatGPT Becoming Google? (554)
    Oct 16 2026
    Three stories about platforms, advertising, and control. Are tech companies doing anything surprising, or are marketers simply expecting these platforms to act against their own interests? 1. ChatGPT Expands Advertising Angle: Are we making too big a deal about AI advertising? Google already mixes AI recommendations with advertising. Consumers seem comfortable with it. Why should ChatGPT be different? Do people see ChatGPT as a trusted adviser or simply another search engine? The YouTube strategy: Could advertising intentionally make the free experience less attractive so more people upgrade? Question: Is ChatGPT advertising a threat to trust, or just the next version of Google Search? 2. Google Changes Its Content Guidance Angle: Visibility is the new traffic. Marketers are realizing that appearing in Google doesn't necessarily mean getting a click. Content discovery is becoming a brand play, not just a traffic play. The challenge is measurement. How do we demonstrate value when people see our brand but never visit our website? Question: If nobody clicks, how do we know our content marketing is working? And does it matter? 3. Meta Bans TikTok Advertising Angle: Why should Meta promote its competition? Meta is a private company. Why should it help TikTok grow? Isn't it perfectly reasonable to protect your own platform? The wrinkle: What about third-party brands trying to promote their own TikTok content? Question: Is this starting the banning war of 2027? Marketing Winners and Losers Robert's Winner/Loser: Publicis The Day the CEO Stopped Being Scared. Publicis is bypassing traditional agency pitches and selling AI transformation directly to anxious CEOs. Robert says this is a long-term loss and no way to sell trust. Joe's Loser: Norwegian Cruise Line Norwegian has talented onboard performers but isn't doing enough to build them into creators and influencers. A missed opportunity to grow audiences, build loyalty, and attract talent. Rants and Raves Robert's Rant: AI Cute-Washing Cute is the worst way to sell long-term trust. Joe's Rave: Sylvester Stallone's Memoir Stallone's life, career, persistence, and creative journey. Article Links ChatGPT Expands Advertising | Mashable Google Changes Its Content Guidance | MarTech Meta Bans TikTok Ads in Seven Countries | TechRepublic Publicis Is Selling Directly to AI-Anxious CEOs | Digiday Big Tech Is Cutewashing Its AI Agents | Fast Company ------- This week's sponsor:Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their AEO and customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.thetilt.com/join-tilt-newsletter Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
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    1 h et 11 min
  • The Biggest Changes in Marketing: AMA Special Episode (553)

    The Biggest Changes in Marketing: AMA Special Episode (553)
    Oct 9 2026

    In this special Ask Me Anything episode of This Old Marketing, Robert and Joe put each other in the hot seat with questions about marketing, business, and how they ended up here.

    They cover what's changed in marketing over the years, the biggest business decisions of their lives, why Robert does consulting at all, and how Joe started Content Marketing Institute. Along the way, they get a little personal and share some stories you might not have heard before.

    Stick around until the end. A few of the best questions, and most unexpected answers, have nothing to do with marketing.

    -------

    This week's sponsor:
    Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot.

    Their AEO and customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more.

    Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

    -------

    Get all the show notes: https://www.thisoldmarketing.com/

    Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/
    Subscribe to Joe's Newsletter at https://www.thetilt.com/join-tilt-newsletter

    Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/
    Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/

    -------

    This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
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    56 min
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