They’re Selling Your Health Data—and You Have No Idea
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What happens to your health data when it leaves your doctor’s office? In this episode of Interconnected, we uncover the hidden world of data brokers and algorithms shaping your health insurance premiums, often without your knowledge. Through the story of Maya—a composite character built from real experiences—we explore how apps, pharmacies, and loyalty programs collect your personal health information and feed it into an unregulated marketplace. Learn how data flows from your fitness tracker to brokers, insurers, and even employers, creating risk profiles that can affect everything from costs to opportunities. We ask the big questions: Who profits from your data? Why is it so hard to opt out? And what changes when we truly see how this system works?
Keywords: health data privacy, data brokers, health insurance, HIPAA, algorithmic bias, health data exploitation, insurance premiums, health surveillance, financial systems, personal data
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