Adam Mellott, Sr. Search Strategist and Head of Service Delivery at BTR Media, joins the eCommerce Pros Podcast to demystify the evolving world of Amazon video ads—specifically the differences between Connected TV (CTV), Streaming TV (STV), and Online Video (OLV). With brands navigating more video placements than ever, understanding how these formats work—and when to use each—is crucial for maximizing both reach and return.

In this episode, Adam breaks down what sets STV and OLV apart, from creative style to audience behavior. You’ll learn when to lead with an emotional brand story and when to go hard on features and CTAs. Adam also shares performance best practices, from speech timing and video length to optimizing based on KPIs like DPVR (detail page view rate) and PR (purchase rate).

Whether you're launching a brand, retargeting shoppers, or running full-funnel Amazon campaigns, this episode is packed with actionable guidance to help you leverage the right video format at the right moment.

Max Hoffmann, Co-Founder of BidX, joins the eCommerce Pros Podcast to shed light on one of the most underutilized yet powerful tools in the Amazon ads ecosystem: the Amazon Marketing Cloud (AMC). In this episode, Max shares how AMC unlocks insights into the entire customer journey—far beyond last-click attribution—giving brands clarity on what’s actually working across Streaming TV, Sponsored Products, and DSP.

He takes us inside how his team went from bootstrapping Amazon ad automation software in 2018 to supporting global brands with deep data, custom audiences, and precision targeting strategies. You’ll learn when AMC starts making sense (hint: $25K/month in ad spend), how to tap into U-shaped attribution models, and why brands that aren’t using AMC are essentially “leaving money on the table.”

Whether you’re optimizing top-of-funnel video or trying to squeeze more efficiency from your Sponsored Products, this episode gives you a clear look at how Amazon Marketing Cloud can become your secret growth engine.

Sreenath Reddy is a seasoned entrepreneur and the visionary behind Intentwise, a powerful platform designed to optimize retail media and analytics for Amazon sellers. With a deep understanding of Amazon’s marketing landscape, Sreenath has made it his mission to empower sellers with data-driven insights and tools to enhance their ad strategies, increase conversions, and drive growth. In this episode, Sreenath will delve into the latest developments in Amazon Marketing Cloud (AMC), particularly its new accessibility for all advertisers, and discuss how sellers can leverage AMC to maximize their return on ad spend. He’ll share valuable strategies and insights on what Intentwise can do to help sellers, no matter their level of ad spend, reach new heights with actionable data insights and support.

Shannon Roddy consults businesses to successfully launch, grow and protect their brands on Amazon. He is a business developer at Avenue 7 Media which harnesses the power of Amazon, Social Media, and Digital Advertising to launch your product, build your brand. In this episode, we talk about high level tactics from Amazon SEO, as well as how brands can differentiate themselves through branding on Amazon.

Michelle Kartchner is the Cofounder of Ascendant, a team of consumer product professionals that acquires segment-leading brands, particularly in the Amazon marketplace. In this episode, Michelle and I discuss a brand that she began working with in 2016 called Choose Friendship. When she started, they were doing $60k in annual sales, and today in 2023 they are doing over $4 million because of the work Michelle and her team did. One of the major tactics that contributed to this success was throttling pricing based on available inventory, so that they never ran out of inventory, which gave them a huge advantage in the Amazon marketplace during the supply chain shortages during COVID.

Tim Angel founded ZUGU in 2010, and since then the brand has highest rated iPad cases on Amazon. Tim attributes much of this success to the power of being obsessed with product design, listening carefully to your customers, and most of all focusing on creating the world’s best product in your category.. Too often, sellers stretch themselves too thin, developing multiple different type sof products at once but never creating anything truly incredible. Tim that believes that for sellers today, in order to achieve big success, you have to have at least one phenomenal product instead of many “good” products. In this episode, Tim shares the story of starting ZUGU cases, the challenges he faced along the way, the lessons he learned and timeless advice that will benefit any seller today.

Kip Parra is an experienced Digital Advertising Director who has had a career in the Spirits and Alcohol industry. He is currently the Associate Brand Manager for Stella Rosa Wines & Spirits, one of the top wine brands in the US. Kip shares timeless wisdom with us regarding how brands can stay relevant for long periods of time, despite the inevitability of constant change. He also shares about the value of not chasing trends, but making them. He uses Coca Cola as a prime example of a brand who has been able to demonstrate this throughout the decades, and gives us valuable tips and tactics for how brands can turn these principles into action.

Shai Eisenman is the Founder and CEO of Bubble (https://hellobubble.com), a fast-growing skincare company targeted at the Gen Z market. Launched less than a year ago, Bubble products are already on the shelves of over 3800 Walmart stores nationwide.

Shai believes in leveraging the power of influencer marketing to build brand awareness and drive sales. Using a combination of brand ambassadors, TikTokers and celebrity influencers, Bubble continues to gain market share and grow its follower base online.

In this episode, we dive deep into Shai’s insight into influencer marketing and how to truly listen and learn from your customers.