Email marketing is one of the most powerful sales tools for online business owners.

And if you’ve been around the block of online business for a minute, you will have heard either me or one of your favourite sales coaches talk about how you cannot build your business only on social media. You need to know how to get your people off the socials and on to your email list.

While social media can be a great place to catch attention and get connections to new potential customers, your email list and your email marketing is often one of the best and most powerful places to actually convert those potential customers into paying customers.

But what many don’t realize is that there are strict requirements in place in the legislation that you as a business owner have to comply with to keep your email list legal and safe in the long term.

This includes following the requirements set out by your chosen email service provider and it also includes making sure that you are collecting proper marketing consents on your free and paid opt-in pages before you start emailing your new subscribers.

If your marketing consents aren’t compliant, you could literally risk losing your entire list overnight. Yikes.

To help us break this down, I’ve brought in two experts, Brian Dixon from the US, and Kolja Strübing from Germany in the EU. Because even though I’m a lawyer myself operating my own online business, this is a very niche area that I am not at all qualified to speak about alone and because the rules are not the same everywhere.

Next Steps:

Download your FREE 4 Hour Work Day Starter Pack

Inside you’ll find the exact tools to stack consistent income while working fewer hours a day and creating more white space in your calendar.
Here's what's included:
💕3 meditations & 1 EFT tapping for a calm body and a clear mind.
💕 1 hour masterclass to become a time rich CEO.
💕 My cyber security checklist to protect your online business from hackers.
💕 My high-converting face to camera video script to sell without being salesy.
BONUS FREE ACCESS TO 🎙️ THE TIME RICH RADIO 🎙️ (aka. my Telegram Broadcast Channel) with weekly thoughts, riffs, and behind-the-scenes considerations from me.

Join us inside The 4 Hour Work Day Foundation and learn how to save HOURS every week with a system that creates 4 hour work days, eliminates stress and helps you sign 3x more clients without sacrificing your daily workouts, 8 hours of sleep or time with family and friends. Save EUR 300 when you enroll today.

Or get the full experience and join us inside 4 Hour Work Day Freedom and become the TIME RICH CEO of your soon-to-be empire where you work less and earn more and your success doesn't come at the cost of your energy, well-being or the life you left your 9-5 to create. The 4 Hour Work Day Foundation is automatically included when you join.

Let's connect:
Follow on Instagram: ⁠⁠⁠@itslauralange

Follow on LinkedIn: Laura Lange

Get in contact with me at ⁠laura@itslauralange.com

Visit my website: https://www.itslauralange.com/

Please rate the show, leave a review, subscribe and share it with a friend.

Connect with Kolja and Brian:

Connect with Brian Dixon on LinkedIn

Connect with Kolja Strübing on LinkedIn

You’ve sold out your 1:1 ✅
Your Stripe is pinging and ponging ✅
Your calendar’s full of dreamy client calls ✅

But your contracts?

A dusty PDF you pulled from your mentor’s mastermind portal in 2021… or worse... nonexistent.

In this episode, I’m breaking down why having your contracts in place is no longer optional if you’re out here telling the internet you’re on your way to 50K months as the queen of funnels, ads, or messaging [you name it].

We’re covering:
👉 What contracts you need in place if you’re serving clients online across borders
👉 Why generic contract templates don’t work for your high-touch, premium offer suite
👉 How contracts build trust with potential clients and reflect your maturity as a brand
👉 How clear agreements save you time, energy, and sleepless nights as you onboard and serve clients

If your business is booming but your backend is still duct-taped together… this episode is for you.

Next Steps:

Book your Contract Power Hour today at EUR 111 and get my eyes on your business and offers today to determine what contracts you need to protect your business. This is high-level custom contract consulting for the woman who doesn't know where to start when it comes to implementing contracts into her business but knows that it's time to protect what she's built so she can continue to scale with ease.

Download your FREE 4-Part Starter Pack to Build a 4 Hour Work Day:
Inside you'll find a free sleep meditation that helps you fall asleep within minutes, a higher self activation (+ masterclass) to help you wake up with endless amounts of energy while you flow through your to do list without tension in your shoulders and a high-converting face to camera script, so you know exactly what to say on your next face to camera video to sell your online courses, programs and coaching packages without overthinking 🤳 AAAAND a cyber security checklist to help you protect yourself and your online business against data loss and hacker attacks.

Join us inside The 4 Hour Work Day Foundation and learn how to save HOURS every week with a system that creates 4 hour work days, eliminates stress and helps you sign 3x more clients without sacrificing your daily workouts, 8 hours of sleep or time with family and friends. Save EUR 300 when you enroll today.

Or get the full experience and join us inside 4 Hour Work Day Freedom and become the TIME RICH CEO of your soon-to-be empire where you work less and earn more and your success doesn't come at the cost of your energy, well-being or the life you left your 9-5 to create. The 4 Hour Work Day Foundation is automatically included when you join.

Let's connect:

Follow on Instagram: ⁠⁠⁠@itslauralange

Follow on LinkedIn: Laura Lange

Get in contact with me at ⁠laura@itslauralange.com

Visit my website: https://www.itslauralange.com/

Please rate the show, leave a review, subscribe and share it with a friend.

We’ve all seen the money win posts…

💸 “Just hit a 10K month!”
💸 “Signed a 50K client!”
💸 “My client hit 6 figures from one funnel!”

And while those posts can be true… If the context is left out, they can be both misleading and violating the marketing legislation in your country.

In this episode, I’m putting my lawyer hat on (ok, it never really comes off) to walk you through:

👉 Why income screenshots and bold money claims can be a violation of applicable marketing laws

👉 How these trends energetically break trust with your audience

👉What to do instead to build a brand that’s not just magnetic but also legally compliant

I don’t share this episode to shame anyone in the online business space.

I share it because I want you to have the full picture when you consume content online.

But also because I want you to keep this in mind when you market your offers and services online, so you can sell with integrity without opening your inbox to a letter from the marketing authorities.

If your business coach ever told you to “share your Stripe screenshots” to build authority, this episode is for you.

What You’ll Learn:

👉The legal risks you’re facing as a business owner when you share money wins in your content without context

👉Why “money wins” can harm your brand more than help it

👉My personal approach to content that builds trust (without ever sharing how much money I make)

👉What to say instead to stay compliant, aligned, and powerful in your messaging

Next Steps:

Join us inside The 4 Hour Work Day Foundation and learn how to save HOURS every week with a system that creates 4 hour work days, eliminates stress and helps you sign 3x more clients without sacrificing your daily workouts, 8 hours of sleep or time with family and friends. Save EUR 300 when you enroll today.

Or get the full experience and join us inside 4 Hour Work Day Freedom and become the TIME RICH CEO of your soon-to-be empire where you work less and earn more and your success doesn't come at the cost of your energy, well-being or the life you left your 9-5 to create. The 4 Hour Work Day Foundation is automatically included when you join.

Download your FREE 4-Part Starter Pack to Build a 4 Hour Work Day:
Inside you'll find a free sleep meditation that helps you fall asleep within minutes, a higher self activation (+ masterclass) to help you wake up with endless amounts of energy while you flow through your to do list without tension in your shoulders and a high-converting face to camera script, so you know exactly what to say on your next face to camera video to sell your online courses, programs and coaching packages without overthinking 🤳 AAAAND a cyber security checklist to help you protect yourself and your online business against data loss and hacker attacks.

Let's connect:

Follow on Instagram: ⁠⁠⁠@itslauralange

Follow on LinkedIn: Laura Lange

Get in contact with me at ⁠laura@itslauralange.com

Visit my website: https://www.itslauralange.com/

Please rate the show, leave a review, subscribe and share it with a friend.