The YAWA Mindset - Bridging Cultures and Creating Connections in Diaspora
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The YAWA Mindset - Bridging Cultures and Creating Connections in Diaspora
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In this episode of The Business Mindset, we chat with Folarin Odunayo (aka Ship Wreck Flo), Executive Director of YAWA Media. Folarin shares his journey from starting YAWA Media as a podcasting venture to expanding into live music performances and artist management. He discusses his motivation behind creating a space for Nigerians in the diaspora who are engaged in the entertainment industry. His aim is to inspire second and third-generation Nigerian Canadians by showcasing individuals who reflect their heritage and aspirations in these creative spaces.
Folarin also shares how YAWA Media has evolved from its podcasting origins to include live music performances and artist management. He talks about his approach to identifying and nurturing talent and the inspiration behind his innovative Tiny Condo Sessions, designed as a platform for artists and comics to connect with audiences and practice being good at what they do in an intimate setting. Throughout the conversation, Folarin offers insights into the challenges and triumphs of curating these events and his vision for the future of YAWA.
Connect with Folarin Odunayo:
- Instagram: @shipwreckflo
- Website: YAWA Media
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