What happens when a woman who’s spent her life writing everyone else’s story finally tells her own?

In this deeply moving and soul-stirring conversation, Betsy sits down with author Sam Rose to explore what it means to step out of the background and into your voice — even when the truth feels heavy, complicated, or scary.

After two decades as a ghostwriter, Sam realized she had become a ghost in her own life — shrinking, dimming, and staying safely in the shadows. But when a sudden and devastating loss changed everything, she was forced to face the grief, the anger, the unanswered questions… and ultimately, her own power.

Together, they talk about:

• The quiet ways women learn to make themselves smaller
• How grief can become a doorway to truth and self-trust
• Why saying the hard thing is often the beginning of healing
• The courage it takes to take up space — especially when you’re used to disappearing
• How writing, honesty, and vulnerability can loosen the grip of pain
• What it really means to become your own light

This episode is a gentle but powerful reminder: your voice matters. Your story matters. And the parts of you you’ve hidden might be the very ones that set you free.

If you’ve ever felt like you’ve been living on the sidelines of your own life… this conversation will feel like a quiet, brave invitation to step forward.

Because the truth is — you don’t have to stay a ghost.

It’s your story now. And you’re allowed to shine. ✨

Support the show

Connect with Betsy:

Website: writeyourownstory.co

Email: betsy@writeyourownstory.co

Instagram: write_your_own_story_co Or betsyleo

Youtube:writeyourownstorypodcast

More:

SHOP MY AMAZON: https://www.amazon.com/shop/write_your_own_story_co

FEMALE FOUNDERS MASTERCLASS: https://writeyourownstory.co/ffa-courses

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HUNGRYROOT:
code: WRITEYOUROWNSTORY40

https://www.hungryroot.com/?promo=WRITEYOUROWNSTORY40&b=1197&utm_source=write-your-own-story&utm_medium=influencer&utm_campaign=in-house

DONATE TO CINCY's CHILDREN HOSPITAL:
https://www.buzzsprout.com/2270822/support

FLODESK

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Talking about pricing can feel like the hardest part of building a business. The moment you put a number on what you’ve created, it suddenly feels personal. Your stomach drops. The doubts get loud. And asking for the sale? Even harder.

In this solo episode, Betsy is speaking directly to female entrepreneurs at every stage of the journey about the real truth behind pricing: it’s not just a number—it’s a boundary.

She breaks down why so many women struggle to charge confidently, the hidden mindset traps that lead to underpricing and over-explaining, and the critical difference between revenue and true profitability. Because without pricing for profit, your business won’t support you—it will drain you.

You’ll learn:

• Why pricing feels so emotionally loaded (and how to move through the discomfort)
• The danger of pricing for approval instead of sustainability
• Common habits that quietly undermine your value—like discounting too quickly or justifying your price
• How to reframe sales as an invitation, not a confrontation
• Why asking for the sale is an act of showing up for yourself and your vision

If you’ve ever hesitated to say your price, softened your offer to avoid rejection, or felt uncomfortable talking about money, this episode will challenge you to stop playing small and start standing behind what you’ve built.

Because sustainable businesses require strong boundaries.
And your work deserves to be valued.

Betsy also shares details about the upcoming Pricing for Profitability live webinar on February 19, where you’ll learn practical frameworks to price with confidence and stop second-guessing your numbers.

If you’re ready to charge like the business owner you’re becoming—this conversation is for you.

Register for the live webinar on Pricing for Profitability!

https://writeyourownstory.co/webinar/p/pricing-for-profitability

Support the show

Connect with Betsy:

Website: writeyourownstory.co

Email: betsy@writeyourownstory.co

Instagram: write_your_own_story_co Or betsyleo

Youtube:writeyourownstorypodcast

More:

SHOP MY AMAZON: https://www.amazon.com/shop/write_your_own_story_co

FEMALE FOUNDERS MASTERCLASS: https://writeyourownstory.co/ffa-courses

GET 10% OFF YOUR OURA RING:

https://ouraring.com/raf/216ee90575?utm_source=user&utm_medium=iac_raf&utm_type=alwayson-cvr&utm_campaign=2025RAF&utm_variant=2025_raf_july

HUNGRYROOT:
code: WRITEYOUROWNSTORY40

https://www.hungryroot.com/?promo=WRITEYOUROWNSTORY40&b=1197&utm_source=write-your-own-story&utm_medium=influencer&utm_campaign=in-house

DONATE TO CINCY's CHILDREN HOSPITAL:
https://www.buzzsprout.com/2270822/support

FLODESK

• Give your friends 50% off their first year of Flodesk and get $19 when they join!
  • https:...

You know that idea you can’t shake—the one that keeps showing up no matter how busy, practical, or “reasonable” you try to be? This episode is for you.

In this conversation, Betsy sits down with Kaytlin Schneider, founder and CEO of Aeston West Skincare & Beauty, for an honest, empowering look at what it really means to build something of your own. From navigating self-doubt and imposter syndrome to embracing the discomfort of being seen before you feel ready, Kaytlin shares what entrepreneurship actually looks like behind the scenes.

Together, they unpack the quiet pull toward something more—and why you don’t need every answer before you begin. Kaytlin opens up about her non-linear path from biological engineering to beauty, and how treating your skills like tools in a toolbox (not a fixed identity) can unlock entirely new possibilities.

In this episode, they explore:

• Why confidence comes after action, not before
• How to stop waiting for permission and start choosing yourself
• What the “messy middle” really is—and why it doesn’t mean you’re failing
• How to move through overwhelm, self-doubt, and freeze states with self-trust
• The surprising science behind skincare, inflammation, and building routines that actually work

If you’ve been feeling the pull to begin—but telling yourself you’re not ready yet—consider this your reminder: ready is built in motion.
And if you’ve ever asked yourself, “Could I really do this?”—this episode gently, boldly answers back: why wouldn’t you?

Support the show

Connect with Betsy:

Website: writeyourownstory.co

Email: betsy@writeyourownstory.co

Instagram: write_your_own_story_co Or betsyleo

Youtube:writeyourownstorypodcast

More:

SHOP MY AMAZON: https://www.amazon.com/shop/write_your_own_story_co

FEMALE FOUNDERS MASTERCLASS: https://writeyourownstory.co/ffa-courses

GET 10% OFF YOUR OURA RING:

https://ouraring.com/raf/216ee90575?utm_source=user&utm_medium=iac_raf&utm_type=alwayson-cvr&utm_campaign=2025RAF&utm_variant=2025_raf_july

HUNGRYROOT:
code: WRITEYOUROWNSTORY40

https://www.hungryroot.com/?promo=WRITEYOUROWNSTORY40&b=1197&utm_source=write-your-own-story&utm_medium=influencer&utm_campaign=in-house

DONATE TO CINCY's CHILDREN HOSPITAL:
https://www.buzzsprout.com/2270822/support

FLODESK

• Give your friends 50% off their first year of Flodesk and get $19 when they join!
  • https:...