The Why, How, When, What of Conducting a Marketing Audit
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The Marketing Audit.
And listen, before you tune this out because you think this is a thing for big business, not for you ... I get that, but that's not true.
Let's say you're a solopreneur, maybe may find yourself at an inflection point where you may be wondering if you should hire, if you should invest in paid ads, if you should upgrade your website, etc … an audit would help you make an informed decision there.
Maybe you're a small team of 4, and you've been doing your thing and doing it well for the past 5 years, but it could be that you're on automatic pilot and it's time to shake things up.
Or, you could be a mid-sized business, a team of 30 generating millions and doing really well. You likely have a marketing director who's in control and doing his/her thing. But, if he/she is smart, they can recognize when it's time to take a big look under the hood. And, he/she will flag this to the executive team as a show of leadership and great responsibility.
Now that I've convinced you that this episode FOR you, in this I share what a marketing audit is, why it's relevant, when to do it, how to do it, and what outcomes you can expect.
And, if you're wanting one for YOUR business, schedule a call with me today here: https://calendly.com/beth-gebhard/free-30-min-consultation
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