Getting dressed shouldn't be this hard. But when your body changes, whether through perimenopause, postpartum, or just time, clothes that used to work suddenly don't. And that frustration doesn't stay in your closet. It follows you into meetings, onto stages, and into every moment where you need to show up as a leader.

In this episode of The Visibility Shift, I'm getting honest about how body image can quietly dictate whether you show up bold or play small. I share why understanding your body structure matters more than loving what you see in the mirror, and why the skills you need most are the ones that keep you visible even on days you'd rather hide.

This isn't a pep talk about learning to love your body. It's about refusing to let your confidence rise and fall with the number on a tag, and learning to dress the body you have right now so you stop abandoning yourself when you need to show up most.

3:45 - Why body changes often trigger more than frustration and how that quietly affects visibility

9:08 – A reframe that separates your body structure from your body size

10:25 - How understanding body types and silhouettes can restore your confidence

11:50 - An example of why discomfort in getting dressed doesn’t automatically mean you’re doing it wrong

15:27 – Two self-sabotaging patterns when you allow emotions to run the show

18:32 – The importance of giving yourself grace instead of criticism or punishment when it comes to your body

20:47 – How the smallest choices in your closet can influence energy, presence, and results

22:22 – Practical tips for “off” days when you feel like hiding or quitting

25:52 – The benefits of practicing this new mindset daily

Mentioned In Why Your Changing Body Requires New Skills, Not New Shame

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For many women, getting dressed used to be simple. Not because it was easy, but because the rules were clear. There was a template, a uniform, a version of “professional” that promised safety, credibility, and belonging if you followed it closely enough. But somewhere between leaving corporate roles, starting businesses, working from home, and stepping into leadership on our own terms, those rules quietly disappeared. And in their place came this vague, unsettling directive to “just be authentic.”

In this episode of The Visibility Shift, I explore why that instruction feels so confusing (and sometimes downright unsafe), especially for women who were trained early in their careers to prioritize executive presence over individuality. I unpack the tension between performative style and authentic style, ask where you might still be dressing to appease, fit in, or avoid risk, and define what it would mean to choose alignment instead.

2:25 - The unspoken rules many women are still following long after the workplace that created them is gone

4:06 - Why authenticity feels liberating in theory but terrifying in practice

6:53 – The meaning of executive presence in today’s work environment

8:08 - The hidden comfort of templates (and the quiet cost of relying on them)

10:48 – What makes authentic style so hard to nail down and what it takes to find yours

14:44 - How to bridge the gap between performative, dress-for-success style and authentic style

16:41 - Why being seen clearly matters more than being universally approved

18:57 - A reminder you may want to return to the next time playing it safe feels tempting

Mentioned In When Executive Presence Stops You From Showing Up Authentically

Stop Dressing to Fit In and Start Showing Up Authentically

Are You Dressing Like the Face of Your Brand or Who You Used to Be?

Why Playing It Safe With Style Keeps You Invisible as a Personal Brand

The Hidden Style Rules Holding You Back (and How to Break Them)

The Compliment Trap and How to Reclaim Your Personal Style

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The waitlist for my Standout Style Kick-Starter program is officially open. This is my signature one-on-one styling experience where we align your style with your overall brand strategy. If you're ready for more than just another shopping haul that leaves you with a stuffed, chaotic closet, then this is for you.

Get on the waitlist today.

You've worked hard to craft a personal brand that makes you recognizable. Often, a piece of your style (whether it's bold glasses, a signature color, or a stack of bracelets) becomes your thing. It's your personal shorthand, the visual cue people instantly associate with you.

But then, when you consider evolving your look, fear starts to surface: “Will people notice? Will they still recognize me? Will they still value me without my ‘thing’?” What happens when that once-loved signature piece starts to feel less like a strategic asset and more like a comfort blanket?

In this episode of The Visibility Shift, I confront the universal struggle of letting go of the style element you’re known for, even when something tells you it no longer feels authentic. You’ll hear my personal story about a style element that kept me stuck for years and how I wrestled with the fear of losing value and followers. I’ll also give you the three crucial questions to ask to determine if your signature style is still an asset or the very thing keeping you from the next version of yourself.

This isn't about ditching your favorite accessories overnight. It’s about questioning the stories we attach to these objects and realizing your impact and presence rest on far more than just one visual cue.

2:47 - How your signature style element became a shorthand for other people

4:13 - How a daily creative practice became a massive source of resentment

8:46 - How my brain tried to talk me out of letting it go (and what happened when I did)

11:57 - Practical questions to decide if your “thing” is in alignment with you moving forward

17:17 - How a client discovered she could be more than just her crazy earrings

19:23 - Your overall brand is the sum of many things, not just one visual component

Mentioned In When Your Signature Style Doesn't Feel Like You Anymore

Why Sticking to One Signature Color Can Hold Your Personal Brand Back

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The waitlist for my Standout Style Kick-Starter program is officially open. This is my signature one-on-one styling experience where we align your style with your overall brand strategy. If you're ready for more than just another shopping haul that leaves you with a stuffed, chaotic closet, then this is for you.

Get on the waitlist today.

You know the feeling of that panic cycle spiral that hits the moment a high-stakes event looms on your calendar? Your stomach drops, and suddenly nothing in your closet feels right. Before you know it, you’re speed-scrolling, overnight-shipping, and hoping that one of 10 random packages will magically feel like “you.” It’s exhausting, and more importantly, it’s disconnecting.

But there’s a deeper truth: your style hasn’t kept pace with your evolution. And when your identity shifts but your wardrobe doesn’t, those high-visibility moments shine a spotlight on the gap.

In this episode of The Visibility Shift, I break down why this cycle feels so inevitable, why it fails to work, and why it has nothing to do with not being “good at style.” I discuss the emotional triggers behind last-minute shopping, reveal the real cost of following hidden rules and letting your clothes be an afterthought, and offer an empowering alternative rooted in clarity and confidence.

2:29 - How the panic shopping cycle unfolds

5:06 - Three reasons why this pattern keeps happening

10:54 - Why last-minute shopping almost never works

12:46 - How a style strategy becomes your roadmap to break the cycle (and makes the styling process easier)

16:22 - A peek into what it means to have a style strategy

20:22 - Why you should prepare your strategy now (not put it off until later)

Mentioned In Why You Keep Waiting Until the Last Minute to Shop

How to Create a Style Strategy That Aligns With Your Personal Brand

Why Sticking to One Signature Color Can Hold Your Personal Brand Back

How Natalee Shimerdla Broke Free From the Style Rules

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The waitlist for my Standout Style Kick-Starter program is officially open. This is my signature one-on-one styling experience where we align your style with your overall brand strategy. If you're ready for more than just another shopping haul that leaves you with a stuffed, chaotic closet, then this is for you.

Get on the waitlist today.

A light bulb moment occurs when you finally acknowledge the gap between the woman you say you want to be and the choices you’re still making from an outdated identity. It often shows up when you admire the boldness, presence, and electricity of another woman’s style on a stage, yet immediately shrink back into safety the moment you get dressed.

If you’ve ever felt the pull toward a bolder, truer version of yourself, it’s time to question the unwritten rules you've inherited, confront the fears that still dress you each morning, and consider whether you’re waiting to feel ready or finally choosing alignment.

In this episode of The Visibility Shift, we’ll explore the tension between what you say you want and what you do instead. I’ll discuss the three most common reasons you sabotage your own style evolution, why old programming can’t create a new identity, and how your nervous system tricks you into believing that blending in is safer than being fully seen. I’ll also reveal why wanting authenticity isn’t the same as choosing it and why “looking polished” is often just a socially acceptable version of hiding.

00:59 - Discovery call that revealed a contradiction women often hold about their desire for boldness

3:11 - First reason why women resist authenticity in their style

4:18 - Client example of industry expectations quietly shaping style decisions without being questioned

5:35 - Exercise I do with clients that exposes the deeper fears beneath “standing out too much”

8:17 - The difference between being seen vs. being fully seen (and an honest check-in to see what kind of visibility you really want)

10:51 - A challenge to the beliefs that readiness should arrive before action and authenticity is a choice, not a feeling

13:12 - Three powerful questions that help reveal the exact beliefs running your style decisions

15:37 - Invitation that distinguishes between simply looking polished and stepping into a style that reflects your real identity

Mentioned In The Gap Between the Style You Want and the Choices You Make

How Authentic Style Builds Better Business Than Playing It Safe

The Hidden Style Rules Holding You Back (and How to Break Them)

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The waitlist for my Standout Style Kick-Starter program is officially open. This is my signature one-on-one styling experience where we align your style with your overall brand strategy. If you're ready for more than just another shopping haul that leaves you with a stuffed, chaotic closet, then this is for you.

Get on the waitlist today.

I underwent a deeply personal evolution this year. It required me to release clothes, mindsets, expectations, and versions of myself that simply couldn’t come with me as I move into my next chapter. The transformation was, at times, painful.

When the shift you feel on the inside becomes too loud to ignore, your wardrobe is often the very first place that shift shows up. What looks like a routine closet clean-out is actually a profound moment of recognition that becoming the woman you’re meant to be requires shedding the pieces that kept you anchored to an older identity.

In this episode of The Visibility Shift, I'm revealing how doing the inner work to create that shift has influenced my style, vision, and sense of self. You’ll learn why women often seek styling help at moments of transition, why external change feels so vulnerable, and why dressing for the woman you’re becoming is one of the most liberating choices you can make.

1:00 – How a seemingly simple decluttering moment revealed a deeper internal shift waiting to be acknowledged

2:36 – Questions around identity, rest, approval, intuition, and self-trust that this pivotal year sparked for me

4:14 – How this difficult year has helped me hone in on what’s really true for me

6:55 – Why women come to stylists like me in times of transition

8:48 – Your sign to step into a new level of visibility as the woman you already are

9:40 – Encounter that shows how internal change naturally radiates outward (and catches others’ attention)

11:39 – Style as a doorway to deeper self-trust and freedom and where true style work begins

13:51 – Questions to ponder that really helped me assess all the changes I went through in 2025

15:43 – The scary, but liberating, action of taking the next step to be fully seen as your true self

Mentioned In Your Wardrobe Feels Wrong Because You’ve Outgrown Who You Used to Be

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The waitlist for my Standout Style Kick-Starter program is officially open. This is my signature one-on-one styling experience where we align your style with your overall brand strategy. If you're ready for more than just another shopping haul that leaves you with a stuffed, chaotic closet, then this is for you.

Get on the waitlist today.

Fitting in feels safe. You follow the industry dress code. You copy what you see other successful women wearing. You tone yourself down because you think that's what will help you belong. But here's the truth. Fitting in is actually the greatest threat to belonging. When you change who you are to be accepted, you end up sacrificing your authenticity for a false sense of community. And that disconnect shows up in your style choices every single day.

True belonging requires being honest about who you are and showing up in a way that reflects your actual personality and energy, even when it doesn't fit the mold. When you stop dressing to fit in and start making aligned style choices, you lead with more presence, you attract the right clients, and you build real trust faster.

In this episode of The Visibility Shift, you'll learn why so many women are choosing to fit in with their style when what they really need is belonging. I'll share what happened when my client Natalee stopped anchoring every outfit in black, the research that proves authenticity is a business advantage, and how to start building the muscle of showing up authentically through your wardrobe.

1:21 - Brené Brown's insight that stopped Ellie in her tracks about fitting in vs. belonging

4:13 - The two options you have with your style every single day

6:08 - Personal examples of trying to fit in from middle school Guess jeans to J.Crew loafers

8:02 - Feeling like an outsider at a women's business conference and the comparison trap

9:31 - Client story about Natalee who built a bold brand but was still dressing in corporate black

12:34 - The research proving authenticity is a business advantage that builds trust faster

13:06 - Why being authentic with your style is hard and vulnerable (but worth it)

16:06 - Where to actually start if you're ready to stop fitting in

Mentioned In Stop Dressing to Fit In and Start Showing Up Authentically

Eleanor Beaton

Brené Brown Clip

How Natalee Shimerdla Broke Free From the Style Rules

The Visibility Edit

Standout Style Kick-Starter

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The waitlist for my Standout Style Kick-Starter program is officially open. This is my signature one-on-one styling experience where we align your style with your overall brand strategy. If you're ready for more than just another shopping haul that leaves you with a stuffed, chaotic closet, then this is for you.

Get on the waitlist today.

Most of us end the year by setting new goals, mapping out revenue targets, and planning what's next for our business in the new year. But before you rush into writing your new goals for the year, I invite you to pause and reflect on this year. Not through your to-do list or your revenue numbers, but through your clothes.

Your closet is a record of how you really showed up this year. The outfits you chose for speaking events, client meetings, and networking lunches reveal whether you were leading with energy or playing it safe, showing up aligned or just checking boxes, and making strategic choices or scrambling at the last minute.

In this episode of The Visibility Shift, I'm walking you through the same reflection exercise I do with my clients and just did for myself. We're looking at your style through three lenses of energy, alignment, and strategy. You'll see where your wardrobe supported who you're becoming and where it held you back. Grab your phone and get ready to look at some photos.

3:28 – Energy check to discover how your outfits affected your mood, your behavior, your performance, and ultimately, your results

8:01 – How color, silhouettes, and pieces of clothing can subtly shift your energy and mood

12:09 – Alignment check to identify where practicality, rules, consensus, and outside influence pull you away from your style

18:46 – Strategy check to discover whether or not you’re treating your style like a visual element of your brand

20:06 – How my own ChatGPT experiment exposed the tension between creativity and perceived authority

22:13 – A deeper dive into emotional purchasing patterns that can lead you off course

25:43 – Three action questions that turn this reflection into real momentum for the year ahead

Mentioned In The Style Audit That Reveals Who You've Been This Year

Speaker Style Rules That Make You Forgettable (and What to Do Instead)

The Hidden Style Rules Holding You Back (and How to Break Them)

Why Outfit Polls on Instagram Are Sneakily Eroding Your Self-Trust

Inspired or Influenced? How to Tell the Difference and Protect Your Personal Brand

The Visibility Edit

Standout Style Kick-Starter

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Follow Ellie on Instagram and LinkedIn

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The waitlist for my Standout Style Kick-Starter program is officially open. This is my signature one-on-one styling experience where we align your style with your overall brand strategy. If you're ready for more than just another shopping haul that leaves you with a stuffed, chaotic closet, then this is for you.

Get on the waitlist today.