Search is changing—and fast. With AI-generated answers now appearing at the top of platforms like Google and Bing, venue owners need to start thinking beyond traditional SEO.

In this episode of The Venue Podcast, Kinsey Roberts and Lindsay Lucas dig into AI search visibility and what it means for wedding venues moving forward.

You'll learn what AI search actually is, how it's different from standard search results, and—most importantly—how to position your venue to stay visible and competitive in a changing digital landscape.

We cover:
🤖 What AI search results are and how they're generated
📉 Why relying on your website alone may hurt your visibility
📈 Easy ways to boost your venue's relevance in AI-driven searches
🧠 Content strategies that work with both algorithms and couples
⚠️ What venue owners should do now to future-proof their online presence

If you're wondering how your venue can stay ahead of the curve and keep showing up when couples are planning online, this episode is your roadmap.

Resources Mentioned in this Episode:

Marketing against the grain podcast

Rick Mulready

Connect with Kinsey and Lindsay:

Website

Instagram

Kinsey's email: kinsey@shecreatesbusiness.com

Lindsay's email: hello@thelindsaylucas.com

Episode Summary:
Your Google Business Profile might be one of the most overlooked tools in your venue's marketing strategy—but it shouldn't be.

In this episode of The Venue Podcast, Kinsey Roberts and Lindsay Lucas break down how wedding venue owners can fully optimize their Google Business Profile to improve visibility, build trust with potential clients, and drive more qualified inquiries.

Whether you're just claiming your profile or looking to take it from "meh" to magnetic, this episode walks you through practical steps that will make your venue easier to find and more enticing to book.

What we cover:
✅ The importance of your Google Business Profile in local search
📸 What photos to post (and how often!)
📝 Must-fill fields that help you show up in search
⭐️ How to collect and leverage reviews
📍Common mistakes venue owners make (and how to fix them)

If you're relying solely on social media or your website to get found, you're missing a huge opportunity. This episode will help you make your venue stand out where it matters most.

Connect with Kinsey and Lindsay:

Website

Instagram

Kinsey's email: kinsey@shecreatesbusiness.com

Lindsay's email: hello@thelindsaylucas.com

The detailed breakdown of Kinsey's Tech Stack to run her wedding venue, Vista View Events for less than $400/month.

Here's the List:

Creative & Design Tools
Canva Pro - $20/month

All social media content (Instagram carousels, Facebook posts, Reels covers)

Photo editing and headshot retouching

PDF guides and digital products

Physical printed materials (thank you cards, planners, branded envelopes)

Client Management System
Dubsado - $20/month

Central CRM for all client relationships

Contract and agreement storage

Client portal functionality

Custom lists and client-specific resources

Inquiry form creation and website embedding

AI-Powered Productivity Suite
Three AI Tools - $56.66/month total

ChatGPT Pro ($20/month): Primary AI assistant

Claude ($20/month): Alternative AI perspective

Perplexity ($16.66/month, paid annually): Research and fact-checking

Business Communications
OpenPhone - $64/month

Professional business phone line on personal device

Business hours automation

Custom voicemail messages

Text messaging capabilities

Multiple number and user management

Alternative mentioned: Grasshopper as backup option

Financial Management
QuickBooks - $35/month

Essential bookkeeping software

Tax preparation streamlining

Monthly reconciliation capabilities

Key advice: Start early, even with minimal revenue

Website & Online Presence
Squarespace - $22.33/month (annual billing)

Website hosting and management

E-commerce capabilities for future products

Built-in email system (though not used)

Integration with other tools

Email Marketing & Client Communication
FloDesk - $64/month

Beautiful, customized client emails

Automated check-in sequences

Annual "wedding year" celebration emails

New client follow-up automation

Integration with lead capture system

Automation & Integration
Zapier - $29/month

Connects Dubsado inquiry forms to FloDesk sequences

Automated workflow triggers

Eliminates manual data entry

Set-and-forget functionality

Professional Email & Productivity
Google Workspace - $25.50/month

Professional email addresses (@vistaviewevents.com)

Gmail interface with business features

User management capabilities

Multiple inbox organization

Scheduling & Appointments
Acuity Scheduling - FREE

Automated booking system

Tour and consultation scheduling

Final walkthrough coordination

Phone call appointments

Cost-saving tip: Included with Squarespace subscription

Key Takeaway:
Budget-Friendly
Total investment under $400/month for a established venue

Strategic tool selection based on actual usage

Annual payment discounts when available

Tool Selection Philosophy:
"The tool that works is the one you actually use"

1. Regular business audits to eliminate unused subscriptions

2. Focus on integration and automation over individual features

Growth Considerations:
Tech stack has evolved over 9 years of business

Started with much lower monthly investment

Each tool serves multiple purposes to maximize value