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A pipe collapse outside Washington, D.C., has spilled nearly 300 million tons of sewage into the Potomac River. In its wake, researchers have discovered high levels of harmful pathogens like E. coli and antibiotic-resistant Staphylococcus aureus (MRSA). https://publichealth.jhu.edu/2026/potential-health-impacts-of-the-potomac-river-sewage-spill#:~:text=A%20pipe%20collapse%20outside%20Washington,resistant%20Staphylococcus%20aureus%20(MRSA)

Big Poultry Owns Your Backyard. With Liz, Juliane & Haidy | Ep. 92 https://rss.com/podcasts/veganreport/2257921/

Uh Oh Canada! Animals Need Your Vote. With Liz White | Ep. 72 https://rss.com/podcasts/veganreport/1987257/

The End of the Antibiotic Era. With Cóilín Nunan | Ep. 55 https://rss.com/podcasts/veganreport/1735697/

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Do you think ending factory farming is possible? If yes, what form of activism do you believe will stop factory farming for good? Institutional change? Street protests? Legal reforms?

Well, our guest today, Bruce Friedrich, founder of the Good Food Institute, thinks ending factory farming is possible — but activism is not the answer. For him, the solution to this issue is cultivated meat: the perfect replacement for regular meat, because it would taste the same, cost the same, but with no health risks, environmental damage and certainly no animal suffering.

In this episode, we discussed the new McVeggie that has launched in Canada, the consolidation of power in the hands of a few big food corporations, the Campbell Soup 3D printed lab-grown chicken debacle, and the opposition to cultivated meat by some animal advocates. Many of them have appeared on the show. I will add links in the description to all those episodes, including an amazing debate hosted by United Poultry Concerns featuring Bruce.

Meat: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food — and Our Future https://www.goodreads.com/book/show/235992470-meat

Is Cell-Based Meat Good for Animals? With Leah Garces, Bruce Friedrich, Vasile Stanescu & John Sanbonmatsu | BONUS https://rss.com/podcasts/veganreport/2018735/

Inside the Mad World of Meatistan. With John Sanbonmatsu | Ep. 79 https://rss.com/podcasts/veganreport/2063993/

Veganism is Not Capitalism. With Miyoko Schinner | Ep. 65 https://rss.com/podcasts/veganreport/1898355/

If you have any comment or question regarding the show, send a message to theveganreportpodcast@gmail.com

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Music by Dmitrii Kolesnikov from Pixabay

Sandro Jenni is a researcher at the University of Zurich's Psychology Personality Lab. He is studying the political psychology of sustainable plant -based food system change.

My LinkedIn: www.linkedin.com/in/sandro-jenni

Email: Sandro.jenni@psychologie.uzh.ch

Link to my research group: https://www.psychology.uzh.ch/en/areas/sob/perspsy/team.html

Links to my published papers from the episode:

First study: https://doi.org/10.1016/j.fufo.2025.100825

Commentary paper: https://doi.org/10.5964/phair.19613