"I kinda told myself I need to take a step back from e-commerce. When I took a step back, e-commerce said no and put me back in."

Amer Grozdanic burned out running paid media for brands. The results were good — but never good enough. So he walked away, rebuilt his agency around what he could actually control, and landed clients like MVMT Watches and Billie Eilish without spending a dollar on ads. Today, Praella works with brands up to $400M in revenue, and Amer's seen the same blind spots in almost every store.

We dig into the Shopify features most merchants ignore (B2B, Markets, Flows, Collective), why BattlBox's Whatnot channel converts 10X better than TikTok Shop, and the one question you should ask any agency before signing a retainer.

Swym - Wishlists, Back in Stock alerts, & more
getswym.com/kurt

Cleverific - Smart order editing for Shopify
cleverific.com

Zipify - Build high-converting sales funnels
zipify.com/KURT

• Watch on YouTube: https://youtu.be/J3QTUEVulFc
• Praella: praella.com
• Amer on LinkedIn: linkedin.com/in/amergrozdanic
• Whatnot: whatnot.com
• BattlBox: battlbox.com
• Shoplift (A/B testing): shoplift.com
• Intelligems (A/B testing): intelligems.io
• Shopify Collective: shopify.com/collective
• Shopify B2B: shopify.com/plus/b2b
• Shopify Flow: shopify.com/flow

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kurtelster.com

The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

For most direct-to-consumer brands, the term "ERP" evokes dread. Six-month implementations. Six-figure costs. Software built for factories, not Shopify stores. Kyle Hency experienced that pain firsthand. He scaled Chubbies Shorts past $100 million in revenue, and along the way, his "sophisticated" spreadsheet system (built by a former banker) completely fell apart. The breaking point? When Nordstrom called wanting to stock Chubbies, and his team realized they had no infrastructure to even accept the order. That painful lesson led Hency to raise $13.5 million for GoodDay Software, an ERP designed from day one for Shopify merchants. In this episode, we demystify what an ERP actually is, identify the warning signs that a brand has outgrown spreadsheets, and explore why the traditional barriers to operational infrastructure are finally falling for smaller businesses. Hency makes the case that it doesn't have to be this hard anymore.

Swym - Wishlists, Back in Stock alerts, & more
getswym.com/kurt

Cleverific - Smart order editing for Shopify
cleverific.com

Zipify - Build high-converting sales funnels
zipify.com/KURT

• GoodDay Software: https://gooddaysoftware.com
• Kyle on LinkedIn: https://linkedin.com/in/kylehency
• The Normal Brand case study: https://bit.ly/4bzwcFM

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ethercycle.com/apply

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kurtelster.com

The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

Here's something most merchants don't realize: you can run paid ads through an influencer's handle instead of your own. It's called whitelisting, and it converts about 15% better. Brad Hoos, CEO of Outloud Group and owner of Shopify store MuskOx Flannels, has been doing influencer marketing since YouTube was mostly cat videos. In this episode, he breaks down how whitelisting works step by step, why he thinks of creators as "decentralized media companies," and what most brands overthink when they're just getting started.

Swym — Wishlists, Back in Stock alerts, & more
getswym.com/kurt

Cleverific — Smart order editing for Shopify
cleverific.com

Zipify — Build high-converting sales funnels
zipify.com/KURT

Promo Party — Kurt's new app for free gift with purchase promotions
promoparty.app

• Outloud Group: https://outloudgroup.com
• MuskOx Flannels: https://gomuskox.com

Apply for Shopify Help
ethercycle.com/apply

See Our Results
ethercycle.com/work

Free Newsletter
kurtelster.com

The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.