In this video, Josh Roman w/American AF Dumpsters interviews Keaton Hoskins, aka The Muscle and they discuss all things personal growth and business scaling!In this raw and real conversation, Keaton “The Muscle” Hoskins joins Josh Roman to talk business, mindset, and why most blue-collar entrepreneurs are still playing small. Keaton dives into what it really takes to build something meaningful—whether it’s a brand, a business, or a movement. From his days on Diesel Brothers to building gyms and businesses across the country, he’s walked the talk—and in this episode, he shares the lessons that will challenge you to level up.🎤 He’ll be one of the keynote speakers at Dumpster Expo 2025, happening Nov 7–8 in Dallas, TX—and after hearing this, you’ll know exactly why.👉 Get your tickets now: https://www.DumpsterExpo.com🔥 Topics we covered:Why belief is more powerful than strategyHow to turn your story into your superpowerBuilding a brand people actually followThe difference between hustling and scalingWhat he plans to bring to the stage at Dumpster Expo💥 If you’re in the waste industry, junk removal, or any blue-collar business—this one’s for you.📩 For sponsorship or speaking opportunities, email Josh@AmericanAFDumpsters.com🔔 Don’t forget to like, comment, and subscribe for more episodes leading up to Dumpster Expo 2025.💥 Tickets are moving fast. VIP is almost gone.🔗 Get yours now at: https://www.DumpsterExpo.com👊 This is the kind of episode people will be talking about before we even announce who it is.iCANS – Try it!! 2 Weeks FREE & 20% off your FIRST 5 MONTHS: https://app.icans.ai/auth/register?promo=AmericanAF20%25👥 Join the Community💬 Got questions? Join the Dumpster Rentals 101 Facebook Group here: https://www.facebook.com/groups/312730206462668There’s no such thing as a dumb question. This is the BEST place to learn, connect, and grow.🛒 Need a Trailer or Dumpster Cans?We are proud distributors of Cam-Concept Hooklift Trailers, Keystone Waste Roll-off trailers and Couger Manufacturing rolloff trailers! 📲 Contact us directly: americanaftrailers@gmail.com Or visit: https://www.AmericanAFTrailers.com🔥 Want to Franchise with Us?If you’re interested in becoming part of the American AF Dumpsters franchise, reach out via the website to learn more.🌐 https://americanafdumpsters.com/dumpster-rental-franchise/👉 Like, Subscribe & Smash the Notification BellNew videos drop weekly covering everything from startup advice to real-world business growth strategies in the waste industry.📩 Got a question? Drop it in the comments — I might feature it in an upcoming Q&A video!#DumpsterBusiness #StartupTips #RollOffTrailer #WasteManagement #AmericanAF #HookliftTrailer #CamConcept #DumpsterRentalCheck out my social links at bio.site/americanaf including contact email.For sponsorship inquiries please email josh@americanafdumpsters.com.📚 Chapters00:00:00 - Podcast Intro ️00:02:39 - Business Owners Tips00:05:18 - Sucking as a Leader00:07:51 - Become More Than You00:11:08 - Branding in 202500:13:15 - Rebranding Strategies00:15:51 - Rebranding 'The Muscle'00:19:04 - TV Show Success?00:21:40 - Michael Jordan's Energy00:23:43 - Recharge Your Energy00:25:56 - Set Business Goals00:28:28 - 3-10x Business Growth00:30:59 - Step Away Strategy Talk ️00:33:30 - Shift From Scarcity Now ️00:35:34 - Truth-Bombing Approach00:37:56 - Excited to Spit Fire