What does it really take to build a successful business when there are no guarantees?

In this episode, Mick sits down with Mark Deacon to unpack the often unseen side of growth resilience, uncertainty, discipline, and the long stretches where effort comes long before reward.

This is not a story about overnight success or shortcuts. It's a practical conversation about staying in the game when outcomes aren't guaranteed, and why that mindset matters deeply for builders and business owners navigating pressure, risk, and responsibility.

Connect with Mark Deacon:
Website: https://archix.ai/en & https://www.canibuild.com/en-us/
Facebook: https://www.facebook.com/canibuildapp
Instagram: https://www.instagram.com/canibuild/
Youtube: https://www.youtube.com/@canibuild2020

Watch the full episode: https://youtu.be/Pr0nKE7kzho

Subscribe: https://www.youtube.com/@TheToolShedPodcast

Take the free 2-minute Builder Freedom Readiness Scorecard: https://buildersfreedomreadiness.scoreapp.com/

Stay tuned next week when we talk about it. So, don't forget to subscribe to the show to get that episode as soon it gets released. Until then, stay healthy.

In this episode, Mick Hawes is joined by Rebekah Tucker, CEO of Sandler Training Australia & New Zealand, to unpack why sales feels so difficult for builders — and why it's rarely about price, confidence, or closing techniques.

This conversation explores a powerful shift: builders don't struggle with sales because they lack skill, but because they've been taught to pitch instead of listen. Rebekah explains how buyer psychology, trust, and better questions lead to calmer conversations, less price resistance, and better-fit clients.

Connect with Rebekah Tucker:
Website: https://sandler.com/
Facebook: https://www.facebook.com/sandlertraining/
Instagram: https://www.instagram.com/sandlertraining/
Twitter: https://x.com/SandlerTraining
Youtube: https://www.youtube.com/sandlerworldwide

Watch the full episode: https://youtu.be/hbNVIboC05M

Subscribe: https://www.youtube.com/@TheToolShedPodcast

Take the free 2-minute Builder Freedom Readiness Scorecard: https://buildersfreedomreadiness.scoreapp.com/

Stay tuned next week when we talk about it. So, don't forget to subscribe to the show to get that episode as soon it gets released. Until then, stay healthy.

In Part 2 of this powerful conversation, Mick dives deeper into the real mechanics of pricing with globally respected business author and advisor Andrew Griffiths.

You'll hear why holding prices steady while costs rise is one of the fastest ways to silently destroy profit, and how small, well-explained pricing adjustments can actually increase trust, not reduce it.

Andrew breaks down why customers don't resist price increases — they resist poor explanations, inconsistency, and a lack of perceived value. Through practical examples (including restaurants, professional services, and construction), he shows how builders can reposition their business around experience, professionalism, and certainty rather than price.

Connect with Andrew Griffiths:
Website: https://www.andrewgriffiths.com.au/

Facebook: https://www.facebook.com/andrew.griffiths.165
Instagram: https://www.instagram.com/agauthor/
LinkedIn: https://www.linkedin.com/in/griffithsandrew
Youtube: https://www.youtube.com/user/AndrewMarkGriffiths1

Watch the full episode: https://youtu.be/WQSHEaf91MA

Subscribe: https://www.youtube.com/@TheToolShedPodcast

Take the free 2-minute Builder Freedom Readiness Scorecard: https://buildersfreedomreadiness.scoreapp.com/

Stay tuned next week when we talk about it. So, don't forget to subscribe to the show to get that episode as soon it gets released. Until then, stay healthy.