In today’s episode, Laura explores the universal human experience of fear and how our relationship with it impacts our effectiveness as nurse coaches. This conversation reveals why working on your relationship with fear is more valuable than perfecting your website, logo, or marketing materials.

The Five Universal Human Fears:

1. Fear of Rejection & Not Belonging - Will I be misunderstood? What will my coworkers think?
2. Fear of Abandonment & Loss of Connection - What if being myself costs me my relationships?
3. Fear of Failure - What if trying confirms my worst story about myself?
4. Fear of Success & Visibility - What if I can't go back once I expand?
5. Fear of Power & Responsibility - What if my impact is bigger than I know how to hold?

Connect with us:

Instagram: @successfulnursecoaches

Website: www.thesuccessfulnursecoaches.com

Join our Facebook Group: https://www.facebook.com/groups/thesuccessfulnursecoach

Watch full episode on YouTube:

https://youtu.be/7i3dwfxDp4s

Mentioned in this episode:

Cohort 7

https://www.nurselifecoachacademy.com/

In today’s episode, Shelby and Laura dive into the identity shift that happens when you step into nurse coaching. If you’ve been second-guessing your prices, or waiting to feel “ready,” this conversation is your wake-up call. Together they unpack what it actually takes to move from free or inconsistent work, into confident, paid leadership. When you decide you’re a professional, everything changes.

Key Takeaways

• Decision creates momentum. When you decide you are a paid coach, your energy, language, and standards shift immediately.

• Free coaching and undercharging often delay growth. Charging creates commitment on both sides and accelerates skill development.

• Confidence is built through action, not overthinking.

• You are not selling sessions. You are selling transformation. That requires clarity, structure, and belief in your process.

• When you raise your standard for yourself, clients rise too.

Watch full episode on YouTube:

https://youtu.be/6cESbWtxxQ4

Mentioned in this episode:

Cohort 7

https://www.nurselifecoachacademy.com/

In this episode, Laura explores why Nurse Life Coaches are uniquely positioned to thrive in the future of healthcare and coaching. As information becomes increasingly accessible through AI and technology, she explains that knowledge alone is no longer the differentiator. Real change comes from supporting identity shifts, nervous system regulation, and human behavior change. Laura shares how traditional health coaching often stalls at education and accountability, while nurse life coaching works at the deeper levels where transformation actually happens. This conversation reframes coaching as relational, embodied, and outcome driven, and invites nurses to step into a model of care that is both sustainable and deeply impactful.

Watch full episode on YouTube: https://youtu.be/drjQ9zR_1b0

Connect with us:

Instagram: @successfulnursecoaches

Website: www.thesuccessfulnursecoaches.com

Join our Facebook Group: https://www.facebook.com/groups/thesuccessfulnursecoach

In this episode, Shelby and Laura take listeners behind the scenes of what it actually means to become a professional nurse coach. This is not a conversation about hype or shortcuts. It is a real, nuanced discussion about capacity, confidence, identity shifts, and why being new can feel so disorienting in leadership and entrepreneurship. They unpack why nurse coaching is inherently pioneering work, why confidence can never come before action, and how repetition, community, and regulation are what allow nurse coaches to stay in the game long enough to succeed. This episode normalizes the discomfort of growth and reframes it as a necessary, meaningful part of building a sustainable practice and a new professional identity.

Highlights in the discussion:

1. Confidence is built through repetition, not readiness.
2. Discomfort is part of becoming a professional, not a sign to quit.
3. Capacity means staying present with uncertainty without collapsing or overcorrecting.
4. Community matters because it prevents isolation and early burnout.
5. Residency acts as failure insurance, giving nurse coaches support, feedback, and structure while they build real-world experience.
6. Sustainable success comes from staying in the process long enough for competence and self-trust to form.

Watch the full episode on YouTube: https://youtu.be/7ncLBZ36bW4

Connect with us:

Instagram: @successfulnursecoaches

Website: www.thesuccessfulnursecoaches.com

Join our Facebook Group: https://www.facebook.com/groups/thesuccessfulnursecoach

In today’s episode, Shelby reflects on graduating 28 clients and experiencing her first week without active clients since 2022. She delivers a candid reality check about building a coaching business: no one is special or exempt from the fundamental rules of business. Success doesn't come from passion, manifestation, or good intentions alone—it requires consistent action, discipline, and a willingness to do hard things repeatedly. Shelby emphasizes that feeling too comfortable in your business is actually a warning sign, and entrepreneurs must constantly find their growth edge to keep their businesses alive and thriving.

Shelby outlines five non-negotiable rules that apply to every coach:

1. People buy because they feel seen and you invite them (not because you're passionate)
2. Visibility matters because no one can buy from you if they don't know you exist
3. Consistency beats brilliance every single time
4. No one is coming to rescue you so you must execute on your own
5. Time alone doesn't build your business—only action does.

She challenges listeners to track their actual working hours in 15-minute increments for three days to see how much time they're truly spending on business-building activities versus scrolling or just thinking about work.

You don't need to be special—you just need to be willing to show up when it's boring, awkward, or uncomfortable, and follow your plan even when you don't feel like it. While entrepreneurship is undeniably hard and requires grit and repetition, there are also incredible high points along the way—celebratory moments that should be bottled up as fuel for the challenging seasons that inevitably come.

Watch full episode on YouTube:

https://youtu.be/DJcR-_yM1L0

Connect with us:

Instagram: @successfulnursecoaches

Website: www.thesuccessfulnursecoaches.com

Join our Facebook Group: https://www.facebook.com/groups/thesuccessfulnursecoach

In today’s episode, Shelby revisits a crucial topic for nurse coaches: how to confidently transition your pro bono clients into paying clients. Whether you’re a Nurse Life Coach Academy student, a graduate of another nurse coaching program, or just starting out, this episode is packed with actionable advice, real talk, and step-by-step strategies to help you grow your coaching business.

1. Why pro bono clients often don’t convert, and how to change that
2. The mindset shifts needed to confidently offer paid coaching
3. What NOT to do when a client asks about continuing (and what to say instead)
4. How to guide the conversation without feeling “salesy”
5. The power of silence and letting clients make informed decisions
6. How to “future cast” and root client goals in reality
7. Structuring your paid offer (pricing, session count, and more)
8. Handling client responses: yes, no, or “I need to think about it”
9. Why a “no” isn’t a failure, and how to keep the door open for future work

Watch the full episode on YouTube

https://youtu.be/fGp1UNmtw_8

Connect with us:

Instagram: @successfulnursecoaches

Website: www.thesuccessfulnursecoaches.com

Join our Facebook Group: https://www.facebook.com/groups/thesuccessfulnursecoach

In this episode, Laura kicks off 2026 with a candid and insightful solo discussion about her new approach to life and business: “The Year of Giving Medium Fs.” She explores the pitfalls of all-or-nothing thinking, the value of finding balance, and how embracing “medium Fs” can lead to more peace, consistency, and sustainable growth in both personal and professional life.

Key Topics Covered:

1. Why setting intentions and focusing on who you want to become is more powerful than chasing specific achievements
2. The dangers of living at the extremes—giving all or none of your energy—and the benefits of finding a middle ground
3. Laura’s personal goals for 2026, including financial growth with peace, health and nervous system regulation, and nurturing family relationships
4. The importance of boring, consistent habits for long-term health and success
5. How to balance ambition with emotional availability for family and friends
6. Letting go of algorithm drama and internet outrage to focus on meaningful work
7. The challenge (and value) of embracing “boring” consistency for high achievers
8. An invitation for listeners to find one area of their life to practice giving “medium Fs”

Watch full episode on YouTube

https://youtu.be/94wO9kqUvAU

Connect with us:

Instagram: @successfulnursecoaches

Website: www.thesuccessfulnursecoaches.com

Join our Facebook Group: https://www.facebook.com/groups/thesuccessfulnursecoach

Connect with us:

Instagram: @successfulnursecoaches

Website: www.thesuccessfulnursecoaches.com

Join our Facebook Group: https://www.facebook.com/groups/thesuccessfulnursecoach

As the year comes to a close, Laura and Shelby introduce a powerful framework they have been using behind the scenes for years to help nurse coaches move through fear, uncertainty, and stagnation. In this episode, they break down the L.E.A.P Framework, a practical and deeply human way to understand why change feels so hard and how to keep moving anyway. Whether you are considering nurse coaching, building a private practice, or standing at the edge of a personal or professional shift, this conversation offers clarity, reassurance, and a path forward. This is not about forcing confidence. It is about building it through action, trust, and repetition.

1. L is for Longing: The internal pull toward something more. This is the moment you realize you have outgrown where you are and can no longer ignore the desire for change.
2. E is for Evidence Seeking: The phase where the brain looks for certainty before moving. This becomes a problem when evidence seeking turns into avoidance and delays action.
3. A is for Ambiguity Tolerance: The ability to sit in uncertainty without collapsing, freezing, or quitting. This is one of the most important skills for entrepreneurship and leadership.
4. P is for Practice: Repeated action builds certainty retroactively. Confidence, clarity, and skill are earned through doing, not thinking.

Watch the full episode on YouTube

https://youtu.be/k2YaK9M_YMA