Discover how AI is transforming marketing for small and mid-size businesses in this episode of Street Level Marketing. Host Mark Lamp Blue Jr. sits down with Troy Cunningham Jackson, CEO of Sugar and Leather AI, to break down real-world strategies using AI-driven systems like Aries AI.

Learn how to streamline your marketing stack, improve SEO, GEO, and AEO performance, and create consistent, human-sounding content that drives engagement and growth. This episode explores the biggest mistakes businesses make with AI, how to build a strong brand narrative, and why consistency and data integration are key to scaling efficiently.

In this episode of Street Level Marketing, we break down one of the biggest barriers in AI adoption: setup friction. While AI agents promise powerful automation for lead generation, outreach, and business workflows, most people never get past the complexity of getting started.

Discover how simplifying deployment can unlock real results—faster. Learn how businesses are using AI agents to automate tasks like collecting leads, managing emails, and streamlining marketing systems without heavy technical knowledge.

Cut through the noise with Street Level Marketing. Dr. Alan Beau shares practical AI tips, data basics, cybersecurity must-dos, and how blockchain builds trust—so small businesses grow smarter.

• (00:00:00) - Street Level Marketing: AI Digital Transformation With Dr. Alan Badot
• (00:01:00) - Small Businesses Get Involved in AI
• (00:06:16) - What's the biggest mistake people make when trying AI tools for the
• (00:12:30) - Street Level Marketing
• (00:13:14) - Why Businesses Don't Know How to Use Their Data
• (00:15:10) - What's the First Step in Turning Data into Business Decisions?
• (00:17:22) - Can Data Reveal a Surprising Insight for Business?
• (00:18:59) - How did small businesses compete with the bigger ones when it comes to
• (00:22:38) - Dr. Bedell on applying AI and Data Strategy
• (00:23:14) - Cybersecurity: The Business Need to Focus
• (00:28:44) - How to Better Protect Your Business From Hackers
• (00:32:11) - Cyber Security
• (00:35:20) - What is Blockchain
• (00:37:40) - How Can Blockchain Change the Way We Market Products?
• (00:42:13) - Are Blockchain and AI the Next Big Shift?
• (00:43:45) - Alan Badeau: Customer Loyalty Programs and Blockchain
• (00:45:34) - Street Level Marketing: AI, Data & Cybersecurity

Graham Scott reveals how car sales evolved from print ads to AI, CRMs, and compliance. A masterclass in modern marketing—only on Street Level Marketing with Mark Lamplugh.

Evan Millman shows how top brands blend strategy, AI, and innovation to stay relevant. Learn how foresight fuels growth in any industry. Watch now on Street Level Marketing via Now Media TV.

• (00:00:00) - Strategy: Building Innovative Brands
• (00:01:46) - What Defines a Disruptive Idea?
• (00:06:18) - Inventing Innovation Through Intuition vs. Data
• (00:11:59) - Street Level Marketing
• (00:13:01) - Why Every Company Needs a Strong Brand Strategy
• (00:17:02) - How a Strategy shifted the trajectory of a CPG brand
• (00:18:12) - Why Brand Alignment is So Important
• (00:20:22) - What's the First Step in a Brand Rebrand?
• (00:23:10) - Now Media TV
• (00:24:28) - What Does a Real Innovation Process Look Like?
• (00:31:11) - Cross-functional Innovation Teams
• (00:32:08) - What KPIs or metrics should you apply to innovation?
• (00:36:33) - Street Level Marketing
• (00:37:38) - What is foresight thinking and how does it apply to brain development
• (00:39:06) - How to Get the Juice Out of Your Food and Drink
• (00:42:52) - How Future Casting Affects Names, Design, Product
• (00:44:17) - How AI Is Affecting Brand Landscape
• (00:45:55) - How AI Is Affecting Mental Health
• (00:46:38) - How to Plan for the Future With a Scenario
• (00:47:35) - Stay Connected With Your Company's Future

Learn how AmeriLife uses AI, compliance, and customer insights to turn smarter leads into lasting growth. Bill DeCoursey breaks down the data myths hurting your bottom line.

• (00:00:00) - Street Level Marketing
• (00:00:52) - What's the Biggest Myth About Data in Marketing?
• (00:03:11) - What's one data point most marketers overlook but they should?
• (00:04:50) - How Electronic Arts Went From Research to Customer Behavior
• (00:06:11) - What makes a consumer insights team truly effective?
• (00:07:22) - Should Businesses Update Their Customer Personas?
• (00:09:17) - What does performance marketing mean today?
• (00:10:44) - Top Marketing Insights for the Senior Market
• (00:13:41) - Lead Generation: The Biggest Mistake Companies Make
• (00:15:33) - What Does a Successful Audience Segmentation Look Like?
• (00:16:48) - What is LeadStar and how does it help our agents?
• (00:21:49) - What Is High Lifetime Value in the Insurance Industry?
• (00:22:58) - What's the role of AI in Prospecting and Nurturing
• (00:25:31) - How to Make Research More Storyful for Decision Making
• (00:27:17) - How to Turn Raw Data Into Marketing Gold
• (00:29:59) - Quantum insights: How to evaluate them?
• (00:31:02) - What's the role of experimentation in modern marketing?
• (00:37:05) - Mark Lamplu
• (00:39:20) - Ameri Wealth: The Wealth Management Company
• (00:40:05) - How Amerilife Optimized a Campaign With AI
• (00:42:38) - Which Channels Deserve the Most Spend?
• (00:47:02) - How to Share Your Information With Your Audience

Learn how to train AI agents to write like you, create content, and scale marketing fast—no tech skills needed. With expert tips from Chase Hannigan for small teams and founders.

• (00:00:00) - AI Agents
• (00:01:21) - What Is an AI Agent? (Chase Hannigan)
• (00:04:18) - What is the role of the large language models in AI agents?
• (00:05:31) - Small Business Network: How to Train and Manage Digital Agents
• (00:07:46) - What's the Biggest Confusion People Have About AI Agents?
• (00:12:42) - How AI Agents Are Shaping Business Operations
• (00:15:38) - What Types of AI Agents Are Best Suited For?
• (00:18:34) - What industries are seeing the most disruption from AI?
• (00:20:00) - How Can AI Agents Help Businesses Scale without Hiring Specialists
• (00:22:28) - What are some of the challenges that businesses, you know, could
• (00:24:46) - How AI Agents Are Revolutionizing Marketing
• (00:30:56) - What Role Do Agents Play in Optimizing Ad Spend?
• (00:31:43) - Are AI Content Agents Inauthentic?
• (00:35:06) - Are We Ready for AI in Healthcare?
• (00:37:10) - AI Agents: The Future of Coding
• (00:39:43) - How to Train an AI Agent to Write Marketing Content
• (00:40:58) - AI Business Startups: Best Tools
• (00:41:56) - How Can AI Agents Enpower Small Businesses?
• (00:44:42) - How AI Agents Will Affect Your Marketing
• (00:46:06) - Where to Start Exploring AI in the Future
• (00:48:19) - Street Level Marketing: Small Businesses

Learn how to build, staff, and scale behavioral health call centers with empathy, smart tech, and trust-driven marketing that turns leads into lasting outcomes.

• (00:00:00) - Street Level Marketing: Build a Call Center
• (00:01:14) - How to grow a call center in the behavioral health field
• (00:02:53) - In-House vs Out-Of-House IT: Control vs
• (00:04:38) - What compliance concerns are there, you know, in the behavioral health
• (00:09:53) - Are We Ready for AI-based Admissions Reps?
• (00:12:32) - What Do You Look For In A Call Center Hiring?
• (00:18:51) - CRM and Workflows: How To Scale?
• (00:23:46) - What Marketing Channels Have Generated the Best ROI?
• (00:27:43) - How Do You Build a Call Center for Behavioral Mental Health?
• (00:33:29) - KPIs for Behavioral Healthcare Call Centers
• (00:35:35) - How Does the Call Center Play a Role in Patient Retention?
• (00:38:01) - How to Train Lead Agents for Referral Relationships
• (00:39:45) - Physicians on Follow-Up Calls
• (00:41:12) - How to Turn Clients Into Referral Sources
• (00:42:21) - How to Manage the Call C cadence
• (00:45:21) - How to Get a Consultation from Samuel Z. Epstein