Winning bids are decided before the RFP arrives, and again by whether the buyer trusts you enough to call you back.

Chris Carter sits down with Simon Cuthbert, founder of Arthurian Labs (Bid Manager Pro), a sales leader turned cybersecurity advisor who speaks at InfoSec and advises across Parliament on cyber. They work through the full pursuit: shaping the opportunity before the document drops, mapping buyers by role, priorities and relationship, qualifying (and re-qualifying) with discipline, and building the bid story before anyone writes a word. Then Simon turns to the risk most teams ignore: what happens to your IP when you paste a live bid into a public AI model.

• ✹ Why the pre-RFP window is a strategy phase, not a preparation phase
• ✹ The two qualification traps that quietly kill win rates: revenue optimism and sunk-cost thinking
• ✹ Where AI belongs in a proposal, and where only a human can win the work
• ✹ The security questions to ask any AI vendor before you upload your data

If you run bids, write proposals, or own a revenue number, you will leave with a sharper way to decide what to chase and what to walk away from.

• ✹ Simon Cuthbert on LinkedIn: https://www.linkedin.com/in/simoncuthbert/
• ✹ Arthurian Labs (Bid Manager Pro): https://stargazy.short.gy/DC8HtH
• ✹ The Stargazy Brief and Stargazy community: https://www.stargazy.io
• ✹ Bid qualification survey referenced in the episode: https://docs.google.com/forms/d/e/1FAIpQLSckMSbM-sOc8ACa9cSU8jb5DDmZVbHS09A2zGz2O-fvMCgIog/viewform?usp=sharing&ouid=107704204777263607772

The bid you win was decided long before you opened the document.

John Witt, Co-Founder and CEO of Stotles, audited government procurement for six years before building a platform that reads the public sector market for revenue teams. In this episode he splits bid teams into two groups: the ones who use data to get leverage, and the ones who use it to do research.

We cover the data most teams ignore, why frameworks are a licence to drive with no car attached, and the question that should kill half your bids before you start writing.

✹ Why 92% of suppliers now use AI to draft bids, and why that stat hides what actually wins

✹ Document intent data: the meeting minutes, FOI requests, and strategy docs that signal demand 18 months early

✹ How to read an incumbent and know when a contract is already lost

✹ Why qualification should be scored like a sales funnel, not a gut call

For revenue leaders, heads of bid, and anyone selling into government who is tired of losing bids they should have walked away from. We'll see you at http://www.stargazy.io

We cover where the human in the loop is disappearing, when buying software beats running on Claude and a spreadsheet, how to answer a CISO who has banned AI, and what happens to win rates in 2027 when every team automates at once.

This is Jasper's second time on The stargazy Brief. He spent more than a decade running enterprise sales and RFP processes before building AutoRFP.ai, and has worked with over 200 companies moving off legacy systems.

✹ Test the import of your messiest documents and the branded export before you trust the middle

✹ Go/no-go, first drafts, and fact-checking are already automated; SMEs are often a safety blanket teams do not need

✹ Volume and FTE-hours are the two signals that tell you when to buy

✹ Zero data retention, zero training, and data residency are the questions that unblock AI in a compliance-heavy sale

For heads of proposals, CROs, and solution engineering leaders deciding what to buy and why the last tool did not fix what it was supposed to.