In a world where attention spans are measured in seconds, clarity isn’t just important—it’s everything. In this episode of The Starfish Storytellers, we sit down with brand strategist, author, and speaker Orly Zeewy to explore what it really takes to stand out in what she calls a “five-second world.” Orly shares her journey from fine artist to brand strategist, and how a pivotal realization—that businesses often focus on what matters to them instead of their audience—led her to help entrepreneurs turn fuzzy messaging into clear, compelling stories that connect and convert. Through powerful examples and real-world insights, this conversation dives into:

• Why clarity—not volume—is what cuts through the noise
• The biggest mistake businesses make when building their brand
• How to identify your ideal audience (and why you must)
• The role of storytelling in building trust and connection
• Why failure, feedback, and pivoting are essential to success
• The mindset shift behind her upcoming book Why Not Me?

Whether you’re a startup founder, marketer, or business leader, this episode is a reminder that when you truly understand who you are, who you serve, and why it matters—you don’t just get noticed. You get remembered. To learn more about Orly, you can visit her at:

• https://zeewybrands.com/
• https://www.linkedin.com/in/orlyzeewy/
• https://www.youtube.com/@orlyzeewy
• orly@zeewybrands.com

In telemarketing and lead development, storytelling happens live, unscripted, and often in the first 10–30 seconds of a phone call. While many people think of storytelling as something that happens in books, speeches, or marketing campaigns, a world of call centers proves otherwise. In this episode of The Starfish Storytellers, we sit down with Ceri Ruenheck, President of IT’S YOUR CALL, a B2B telemarketing services company with more than 30 years of experience helping companies turn conversations into opportunities. In this conversation, Ceri shares insights into:

• How storytelling happens in real-time conversations

• What determines whether someone stays on the line or hangs up

• The role of trust in business communication

• How call guides can support natural, human conversations

• What it takes emotionally to handle rejection and hostility

• Why call center work is often misunderstood

Whether you work in sales, leadership, customer service, or simply want to improve how you communicate with others, this episode offers powerful insights about connection, trust, and the stories we carry for the brands and people we represent. Because sometimes storytelling isn’t about a stage or a spotlight. Sometimes it’s simply a calm voice on the other end of the line.

In addition to watching us live on YouTube, listen on: Spotify | Apple Podcasts | Amazon Podcasts | Pandora | iHeart Radio

What makes video storytelling actually work for business? In this episode of The Starfish Storytellers, we sit down with Tim Bradley, founder of Pennant Video, to explore how intentional, authentic video storytelling helps brands clarify their message, build trust, and drive real results. With nearly 20 years of experience in video production and agency leadership, Tim shares how storytelling goes far beyond flashy visuals, and why clarity, confidence, and connection are what truly convert. You’ll learn:

• Why great video storytelling isn’t about production value. It’s about purpose
• How Tim’s Video Marketing Trifecta™ (Anthems, Explainers & Endorsements) helps B2B brands stand out
• How to uncover compelling stories in even the most technical or “unexciting” industries
• The difference between content that exists and stories that actually connect
• The impact powerful storytelling can have on marketing, sales, and brand confidence

Plus, Tim wraps up with a fun Quick Takes round on common storytelling clichés, brand buzzwords, and what every business should know before hitting record. If you care about storytelling that means something - and actually moves people - this episode is for you. Subscribe for more conversations on storytelling, branding, and impact!