The Solar Marketing Playbook That Actually Works in 2026
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The Solar Marketing Playbook That Actually Works in 2026
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Marketing in solar isn’t what it was five years ago, and Brad Forbush has lived that shift firsthand. In this episode, Hervé sits down with the founder of Growth Pros (and former Shine Solar leader) to talk about how marketing evolved from basic lead gen to brand, content, and constant testing. They get into AI, audience building, adapting when the market turns, and why the installers who keep learning are the ones who keep winning. If you think marketing is just ads and funnels, this one might reset your playbook.
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