In today’s online business world, community is more important than ever and somehow also harder to build than ever.

In this episode, I’m sitting down with Kelsey Green, a community builder, facilitator, and former Specht & Co. client, to talk about what real, meaningful community actually looks like beyond algorithms, likes, and performative “connection.”

We’re talking about circles of community rooted in trust, alignment, and belonging. The kind that support you through transitions, deepen your relationships, and help you feel less alone as a business owner.

Kelsey also shares her experience rebranding with Specht & Co. and why that process was not only strategic, but also deeply emotional and transformative.

This conversation lives at the intersection of community, branding, mental health, and learning how to take better care of ourselves while building businesses that actually support our lives.

👉 In This Episode, You’ll Learn:

• Why building community feels harder than ever in the online space
• What real community looks like beyond social media engagement
• How branding can support deeper connection and belonging
• Kelsey’s rebrand experience and the emotional side of brand alignment
• The impact of getting off our screens and reconnecting in real life
• How business owners can build supportive circles without burnout

🎧 Tune in for an honest, grounding conversation about building community that actually feels good, aligned, and sustainable in today’s noisy online world.

🔗 Links & Resources:

➡️ Connect with Kelsey on Instagram
➡️ Visit Kelsey's Website
➡️ Join the next Screen Free Sunday Challenge

The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.

If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!

Get started here!

Book Your Stand Out Brand Strategy Session Today!

In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense.

Book Your Session Here
Promo Code: SFBPOD

Most business owners don’t actually have a complete brand ecosystem. But they have pieces of one.

A logo here. A website there. Some social content. Maybe a photo shoot. And yet… it still feels like nothing really fits. Their brand feels duct-taped together, inconsistent, or oddly amateur, even when every individual piece is “good.”

In this episode, I’m breaking down why that happens and how to fix it by building a complete brand ecosystem, not a collection of disconnected assets.

We’re talking about how to avoid brand breakage, which is what happens when you hire designers, copywriters, SEO experts, photographers, and social media managers in silos without a shared strategy guiding the work.

I walk you through the exact order your brand ecosystem should be built in, why the order matters so much, and how to avoid wasting time, money, and energy redoing things later.

👉 In This Episode, You’ll Learn:

• What a complete brand ecosystem actually includes
• Why your brand might feel disjointed or “Frankensteined” together
• What brand breakage is and how it happens
• Why brand strategy comes first, always
• The correct order to build your brand ecosystem
• Where SEO, copy, design, photography, and social media fit into the process
• How to avoid duplicating work across contractors
• What happens when all of your brand pieces are connected
• How to build something cohesive, confident, and scalable

🎧 Tune in for a strategic breakdown of how strong brands are actually built and why intentional layering matters more than doing “all the things.”

🔗 Links & Resources:

➡️ Follow me on Instagram @spechtand.co
➡️ Learn more about The Ultimate Brand Experience
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)
➡️ Book A Brand Chat

The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.

If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!

Get started here!

I’m officially calling 2026 the year of the pivot.

I’m making some big changes in my own business, letting go of traditional coaching, making new investments, and fully stepping into my role as a strategy-first agency owner. And everywhere I look lately, on Threads, in networking groups, and in conversations with peers, I’m seeing other business owners doing the same.

So for this collaborative episode of The Six Figure Brand Podcast, I invited three friends and fellow online business owners, Lori McPherson, Haley Johnson, and Erin Perkins, to share the big pivots they’re making in 2026.

We talk through what they’re changing, why those shifts felt necessary, how brand strategy played a role in each decision, and what success actually looks like on the other side of a pivot. Whether that means changing platforms, redefining values, or completely reimagining how their work shows up in the world.

👉 In This Episode, You’ll Learn:

• Why so many online business owners are making major pivots heading into 2026
• How Lori McPherson is shifting her marketing away from Facebook and leaning into Threads, and why brand strategy drove that change
• What led Haley Johnson to reevaluate a brand strategy she created in her early 20s, and how outgrowing it opened the door to a more aligned business
• Why Erin Perkins is transitioning from done-for-you services into building a tech company without changing her core mission
• The different ways brand strategy can change, evolve, or stay the same during a pivot
• How to define success when you’re prioritizing sustainability, alignment, and long-term impact
• Why building in public and allowing your business to evolve is often the most strategic move

🎧 Tune in for an honest, collaborative conversation about business pivots, evolving brand strategy, and making bold changes that support where you’re actually headed, not just where you started.

🔗 Links & Resources:
➡️ Laurie's Website & Instagram
➡️ Haleys Website & Instagram
➡️ Erin's Website & Instagram
➡️ Morgan's Website & Instagram

The Stand Out Brand™ Audit Bot is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.

If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!

Get started here!