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Price isn’t the villain—unclear communication is. We sit down with Jeff Borovitz of Sandler to explore how a psychology-led sales process helps construction companies stop chasing bad-fit bids, avoid unpaid change orders, and build trust that holds up once shovels hit dirt. Jeff breaks down the biggest trap he sees on both residential and commercial teams—premature presentation—and shows how to slow down, uncover three to five real pains, and turn conversations from “How cheap?” to “How do we make the outcome certain?”

We get tactical. You’ll hear how to spot and adapt to different communication styles so clients feel heard, not handled. We dig into handling discount pressure with questions that reframe value—like asking change order and final-versus-quoted price percentages—so you lead as the expert instead of defending your bid. Jeff also explains why revenue and profit are lagging indicators, and how strong leaders prioritize leading signals: pipeline quality, ICP fit, access to dialogue-based RFPs, and stage conversion rates that predictably move work forward.

The team also talks VUCA—volatility, uncertainty, complexity, ambiguity—and the strain it puts on crews, clients, and owners. Jeff’s take: remove fear, doubt, and worry by modeling courage, setting clear expectations, and simplifying operating rhythms. And yes, AI plays a healthy role here. Use it to automate dull admin, improve precon clarity, and even rehearse tough client calls with an AI sales coach so reps show up practiced and calm when it counts.

If you want to protect margin without cutting corners, build a pipeline you actually want to win, and give your field teams cleaner handoffs, this conversation delivers a practical blueprint. Subscribe, share with your team, and leave a review with the one question you want us to roleplay next.

PODCAST INFO:
the Site Visit Website: https://www.sitemaxsystems.com/podcast
the Site Visit on Buzzsprout: https://thesitevisit.buzzsprout.com/269424
the Site Visit on Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-site-visit/id1456494446
the Site Visit on Spotify: https://open.spotify.com/show/5cp4qJE5ExZmO3EwldN1HH

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Construction companies possess an extraordinary yet frequently overlooked opportunity to build substantial wealth—one that extends far beyond simply increasing revenue or improving profit margins.

Paul Atherton, founder of Highspire, reveals the powerful secret that separates thriving construction business owners from those merely keeping pace: leveraging construction expertise into strategic real estate development. As Paul explains, wealth creation happens through three primary channels—operating an efficient business, buying assets at advantageous prices, and adding value to those assets. While most industries might excel at one of these, construction companies are uniquely positioned to capitalize on all three simultaneously.

Highspire's approach centers on their "Four Cs" framework: Community that connects business owners with peers who've already achieved what they're aiming for; Content providing streamlined systems benchmarked from high-performing companies; Coaching that offers personalized guidance; and perhaps most critically, Capital—helping construction companies optimize their funding strategies and potentially raise capital from limited partners.

What makes this approach particularly compelling is how it transforms construction knowledge into a wealth-building superpower. Construction companies understand building science, estimate costs realistically, move quickly on deals, and possess extensive networks that can be leveraged for real estate opportunities. During recent market challenges, companies implementing this dual-focus strategy have consistently outperformed competitors by maintaining robust marketing and sales pipelines while optimizing their operations.

The conversation takes a fascinating turn when addressing mental health across all levels of construction organizations. Paul advocates for a staff-first approach that helps team members create clear development paths—not just professionally but in all life domains from financial goals to family priorities. As he powerfully states, "Mental health is a commitment to reality at all costs."

Ready to transform your construction company into a wealth-building engine? Discover how your expertise could be the foundation for generational financial success by exploring Highspire's proven methodology.

https://www.highspire.com

PODCAST INFO:
the Site Visit Website: https://www.sitemaxsystems.com/podcast
the Site Visit on Buzzsprout: https://thesitevisit.buzzsprout.com/269424
the Site Visit on Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-site-visit/id1456494446
the Site Visit on Spotify: https://open.spotify.com/show/5cp4qJE5ExZmO3EwldN1HH

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In this episode of The Site Visit Podcast, host James Faulkner welcomes Russell Cook of Modular Interiors by Cook’s for a future-forward conversation on how modular construction is reshaping the commercial real estate and construction industries. From raised access floors and demountable wall systems to integrating smart technology and sustainable design, Russell shares deep insights and real-world examples—including projects like TELUS Ocean and partnerships with industry leaders.

Discover how modular design reduces waste, improves tenant flexibility, and aligns with evolving work environments. Plus, get a behind-the-scenes look at their manufacturing process, innovations in electric and data infrastructure, and how tools like SiteMax keep everything on track.

Whether you're a developer, contractor, architect, or simply curious about the future of workspace design, this episode offers actionable insights and real talk on how construction is adapting to meet the demands of flexibility, sustainability, and technology. With sharp commentary, behind-the-scenes stories, and a few laughs along the way, this is a must-listen for anyone shaping the spaces of tomorrow.

modularinteriorsbycooks.com

PODCAST INFO:
the Site Visit Website: https://www.sitemaxsystems.com/podcast
the Site Visit on Buzzsprout: https://thesitevisit.buzzsprout.com/269424
the Site Visit on Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-site-visit/id1456494446
the Site Visit on Spotify: https://open.spotify.com/show/5cp4qJE5ExZmO3EwldN1HH

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