Couverture de The Site Shed | Systems, Strategy and Growth for Tradies and Contractors

The Site Shed | Systems, Strategy and Growth for Tradies and Contractors

The Site Shed | Systems, Strategy and Growth for Tradies and Contractors

De : Matt Jones - Helping Tradies Build Smarter Scalable Businesses
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The Site Shed is a global podcast for tradies and contractors who want clearer systems, stronger strategy, and steadier business growth. Each episode is designed to educate and inform around the topics that matter most in running and scaling a modern trade business.

Hosted by former plumber and digital agency owner Matt Jones, the podcast dives into real-world conversations on marketing, operations, apprenticeships, technology, hiring, leadership, finance, and more, all tailored to the trades and construction industry.

You’ll hear practical insights, honest lessons, and expert perspectives from across the globe.


Whether you work as a tradie, contractor, builder, electrician, landscaper, or run any service-based business, you’ll find ideas and experiences you can put into action straight away.


If you're ready to work smarter, not harder, The Site Shed gives you the tools, frameworks, and viewpoints to help your business move forward with confidence.

© 2026 The Site Shed | Systems, Strategy and Growth for Tradies and Contractors
Direction Economie Management et direction Marketing et ventes
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    Épisodes
    • The Tax Red Flags Every Tradie Needs to Know | ft. Claudio Gambin | Ep. 482
      Jan 20 2026

      🎯 Free Tools To Help Your Business:
      https://tradie.wiki/pod

      🫱🏻‍🫲🏼 Marketing For Your Business – Learn More About Tradie Web Guys:
      https://tradie.wiki/yt

      In Episode 482, Matt is joined by Claudio Gambin, a financial adviser and tax strategist who specialises in helping trade and construction business owners stop overpaying tax and start using smarter financial strategies.

      If your accountant only speaks to you at tax time, pushes generic advice, or can’t explain how to legally reduce your effective tax rate, this episode will open your eyes. Claudio breaks down the most common tax red flags tradies miss, why being proactive matters more than minimising tax at all costs, and how to reinvest savings back into your business to fuel long-term growth.

      This conversation goes beyond tax returns and dives into strategy, cash flow, scalability, and what actually makes a trade business bankable and sellable.

      🎥 Watch the video version of this podcast at:
      https://youtu.be/8bLf7qGbibM

      Key Chapters:

      00:00 – The tax questions tradies should be asking
      01:10 – Why most tradies overpay tax
      03:54 – The best investment is your business (not more assets)
      08:41 – Why reinvesting profit is tax-effective
      10:00 – Proactive tax planning explained
      15:08 – Depreciation, leverage & overlooked tax wins
      18:04 – The 3 golden questions for your accountant
      21:20 – Using tax savings to fuel growth
      24:45 – Eliminating lifestyle expenses from your business
      28:13 – What makes a trade business sellable
      38:05 – Strategy, time, and staying proactive

      Links mentioned in this episode:

      GFG Solutions: https://gfgsolutions.com/

      Claudio on Instagram: https://www.instagram.com/claudgambin/

      Connect With Claudio Gambin:

      Website: https://gfgsolutions.com/

      Instagram: https://www.instagram.com/claudgambin/

      Facebook: https://www.facebook.com/claudio.gambin/

      LinkedIn: https://www.linkedin.com/in/claudiogambin

      Your Next Step:

      Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

      👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

      Follow The Site Shed:

      • Facebook: The Site Shed
      • Instagram: @thesiteshed
      • LinkedIn: Matt Jones
      • Website: thesiteshed.com
      • YouTube: @TheSiteShed

      If you enjoyed this podcast and this series, please take 5 to leave us a review:
      ⭐ https://lovethepodcast.com/TheSiteShed

      Love the audio version of this podcast? Subscribe to the link below:
      ⭐ https://followthepodcast.com/TheSiteShed

      Afficher plus Afficher moins
      49 min
    • Direct Mail Is Making a Comeback With Tradies in 2026 | ft. Wilson Zehr | Ep. 481
      Jan 13 2026

      🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod
      🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

      With online ads becoming noisier, more expensive, and harder to trust, many trade business owners are rediscovering the power of physical, personalised marketing that actually gets noticed.

      In Episode 481 of The Site Shed Podcast, Matt Jones sits down with Wilson Zehr, direct mail and marketing automation expert from Zairmail, to unpack why direct mail is making a serious comeback for tradies in 2026 and why relying on digital-only marketing may be hurting your conversions.

      This episode is packed with real-world examples, practical frameworks, and clear do’s and don’ts for using direct mail alongside digital marketing to win more local jobs, improve follow-up, and stand out in crowded markets, so make sure to listen until the end!

      Key Chapters:
      00:00 - Teaser
      02:43 - Meet Wilson Zehr: From Software Engineer to Strategic Marketing
      06:17 - The Nike Success Story and Why *Shoe Dog* is a Must-Read
      08:52 - From Surfboards to Zairmail (Mail as Fast as Email)
      12:26 - The "Junk Mail" Flip: Why Direct Mail Breaks the Digital Noise
      15:04 - Marketing as a Mechanic (Direct Mail & Digital)
      17:42 - Building Communication into the American Routine
      20:30 - The 70/20/10 Rule (The Ultimate Direct Response Formula)
      24:43 - Segmenting Voters for Overwhelming Success
      27:32 - Proximity Mail: The Best Way for Home Service Businesses to Target Geographically
      30:40 - Case Study or Offer, How Real Estate Agents Use Mail?
      33:41 - Avoid the Shotgun Approach (Hyper-Personalization is Key)
      36:25 - Why You Need to Be Remembered Before Disaster Strikes
      39:34 - The Power of Fridge Magnets and Referral Stickers
      43:56 - Scaling Past Word-of-Mouth
      47:37 - Why Monthly Newsletters Beat Unreliable Email Deliverability
      50:23 - Nurturing Leads with Email, SMS, and Direct Mail
      53:24 - Direct Mail Best Practices
      56:24 - Keep Messages Short and Drive Traffic to Video
      1:00:33 - Your Website is Your Credibility

      📲 Watch the video version! https://youtu.be/03B4nwRFBLM

      CONNECT WITH WILSON ZEHR
      Website: https://www.zairmail.com/
      Instagram: https://www.instagram.com/wilsonzehr/
      Facebook (Personal): https://www.facebook.com/wilson.zehr
      Facebook (Business): https://www.facebook.com/Zairmail/
      LinkedIn: https://www.linkedin.com/in/wilsonzehr

      CONNECT WITH THE TRADIE WEB GUYS!
      Website: https://www.tradiewebguys.com.au/
      YouTube: https://www.youtube.com/c/TradiewebguysAus
      Facebook: https://www.facebook.com/TradieWebGuysOfficial
      Instagram: https://www.instagram.com/tradiewebguys/
      LinkedIn: https://au.linkedin.com/company/tradie-web-guys
      Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/

      Your Next Step:

      Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

      👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

      Follow The Site Shed:

      • Facebook: The Site Shed
      • Instagram: @thesiteshed
      • LinkedIn: Matt Jones
      • Website: thesiteshed.com
      • YouTube: @TheSiteShed

      If you enjoyed this podcast and this series, please take 5 to leave us a review:
      ⭐ https://lovethepodcast.com/TheSiteShed

      Love the audio version of this podcast? Subscribe to the link below:
      ⭐ https://followthepodcast.com/TheSiteShed

      Afficher plus Afficher moins
      1 h et 8 min
    • Hiring in a Labour Shortage: What Works Now in 2026 | ft. Tom Reardon | Ep. 480
      Jan 6 2026

      🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod
      🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

      Hiring good people has never been harder. And it’s not getting easier in 2026.

      If you’re a tradie or contractor struggling to find, keep, or motivate good staff, this episode will change how you think about hiring forever.

      In this 480th episode of The Site Shed, Matt sits down with Tom Reardon, founder of PeopleIN and one of Australia’s most experienced workforce leaders, to break down what actually works when labour is tight and why most trade businesses are unknowingly making hiring harder than it needs to be.

      This isn’t theory. It’s real-world, boots-on-the-ground advice from someone who’s scaled teams across Australia and New Zealand.

      If you’re sick of reacting to hiring problems and want a long-term game plan, this episode is a must-listen.

      Key Chapters:
      00:00 - Teaser
      01:18 - Tom's Background and People Infrastructure Explained
      03:36 - Culture is Not Static: How it Evolves as Your Business Grows
      06:39 - The "Rotting Apple" Problem: How One Bad Attitude Kills a Team
      09:16 - The Astronomic Cost of a Bad Hire (It's 3 Times Their Salary)
      12:26 - Beyond Salary: Attracting Talent with a Career Path, Not Just a Job
      15:47 - The Danger of Promoting Sideways (Don't Damage a Good Career)
      18:01 - Can Bad Attitudes Be Turned Around? (Only with a Strong Culture)
      21:20 - Performance-Based Remuneration: The Future of Trade Incentives
      24:59 - Using NPS (Net Promoter Score) for Accountability
      27:48 - Why Most Trade Businesses Lack Strategy
      30:38 - Stop the Doing: The Importance of 90-Day Resets
      33:02 - Inaccurate Data Trap: Net Profit Percentage vs. Dollar Value
      36:26 - Culture Must Evolve: Everyone is Responsible for the Core Values
      39:19 - Promoting Leadership: Markers of Action and Results
      42:47 - Why Australian Trades Are Globally Sought After (Quality and Standards)

      👤 About the Guest: Tom Reardon
      Tom Reardon is the founder of PeopleIN, one of Australia’s largest workforce and labour hire groups. With over 20 years in recruitment, labour hire, and workforce strategy, Tom has helped businesses scale without losing culture, even in the tightest labour markets.

      CONNECT WITH TOM REARDON
      Website: https://www.peoplein.com.au/
      Instagram: https://www.instagram.com/convos_on_the_couch/
      LinkedIn: https://www.linkedin.com/in/thomas-reardon-555b614/

      CONNECT WITH THE TRADIE WEB GUYS!
      Website: https://www.tradiewebguys.com.au/
      YouTube: https://www.youtube.com/c/TradiewebguysAus
      Facebook: https://www.facebook.com/TradieWebGuysOfficial
      Instagram: https://www.instagram.com/tradiewebguys/
      LinkedIn: https://au.linkedin.com/company/tradie-web-guys
      Matt’s LinkedIn: https://www.linkedin.com/in/iamthematt

      Your Next Step:

      Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

      👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

      Follow The Site Shed:

      • Facebook: The Site Shed
      • Instagram: @thesiteshed
      • LinkedIn: Matt Jones
      • Website: thesiteshed.com
      • YouTube: @TheSiteShed

      If you enjoyed this podcast and this series, please take 5 to leave us a review:
      ⭐ https://lovethepodcast.com/TheSiteShed

      Love the audio version of this podcast? Subscribe to the link below:
      ⭐ https://followthepodcast.com/TheSiteShed

      Afficher plus Afficher moins
      46 min
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