Sales doesn’t have to feel like pressure, persuasion, or “closing.” In this episode, we sit down with Becc Holland, CEO of Flip the Script, to unpack a buyer-first approach to selling that builds trust fast—and actually protects the customer from making a bad decision.

Becc shares why most sales training creates a power struggle, how to shift from pitching to diagnosing, and the simple talk ratio that changes everything: talk less, ask better questions, and earn trust through clarity—not charm.

If you’ve ever thought, “I don’t want to be salesy,” this one’s for you.

What you’ll learn:

• Why “people buy from people they like” is misleading (and what matters more)

• How to sell by diagnosing, not convincing

• The #1 mistake companies make: not truly learning their buyer

• How to break down “buyer walls” without manipulation

• The ideal talk ratio on a first call (10–15% seller / 85–90% buyer)

• Why misaligned expectations are the silent killer in business decisions (especially franchising)

More from Becc Holland:
Flip the Script free sales training hub (200+ hours): flipthescript.com → Free Sales Training Hub

Want to explore business ownership (for free)?
Sign up for our quick webinar: 10,000 Locations & the Franchise Buyer’s Blueprint: https://webinars.franchisesidekick.com/ref/LDRCtfTNBbAhWhRw

Join our webinar:

https://webinars.franchisesidekick.com/ref/LDRCtfTNBbAhWhRw

In this “Advisors Takeover” episode of The Sidekick Life, Senior Franchise Advisors Anthony Hudson and Jason Rutledge step into the studio and sit down with Ben Burnap—Franchise Sidekick advisor and the owner of Pink’s Window Cleaning Services in Los Angeles.

Ben shares his jump from high-pressure medical sales to business ownership, why Pink’s mission and brand made him go all-in, and how he validated an emerging franchise without tons of local data. You’ll hear what the Pink’s training and support actually looks like, the early “trial-by-fire” moments (yes… the no-water window job), and what changed over Ben’s first 12 months to make operations smoother and growth faster.

They also dig into hiring for attitude and culture, building a team with a real career path, and how Pink’s customer experience + marketing engine helps win in a competitive market like LA. Plus: Ben talks Resi Brands, the Cody Sanchez effect, and why he says Pink’s is “a bazooka in a knife fight.”

If you’re considering a service-based franchise—or want a real look at what year one can feel like—this one’s for you.

Join our free business blueprint webinar: https://webinars.franchisesidekick.com/ref/LDRCtfTNBbAhWhRw

How do you actually run a successful franchise?
Franchise expert Angela Coté, founder & CEO of AC Inc., joins The Sidekick Life to break down the truth about franchise success—from following the system, to scaling beyond owner-operator mode, to building exit value through coaching, KPIs, and leadership.

Angela has spent her entire life in franchising (18 years as a franchisee + decades inside a 500-unit brand) and today she trains the operations coaches who support franchise owners across North America. In this episode, she shares the exact frameworks, tools, and mindsets that separate top-performing franchisees from everyone else.