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The Launch Lounge Podcast

The Launch Lounge Podcast

De : Salome Schillack
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Discover top tips & practical advice for building a wildly profitable business sharing your ideas and knowledge with the world. Get the online marketing, advertising, and business strategies you need, all wrapped up with a healthy dose of inspiration and fun. After 10 years of being the advertising secret sauce to the who's-who of the online courses industry, your host Salome Schillack reveals what it really takes to turn your ideas into a thriving online business. Salome shares all the insights she wishes she had when she was juggling a job, a side hustle, and raising two kids. Tune in and expect to learn and laugh with Salome as she helps you turn your knowledge into a profitable online product that can impact millions. Ready to build a business that offers you complete freedom? This is your podcast!Shine & Succeed Pty Ltd Direction Economie Management et direction
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  • 343. How to Get Out of the 1:1 Trap (And Into a Scalable Offer)
    Mar 3 2026

    If you stopped working tomorrow — no calls, no sessions, no emails — how long would money keep coming in? If that question made your stomach drop, keep listening. 🚀

    Here's what nobody tells you about running a one-on-one coaching or consulting business: there's a hard ceiling on your income, and it's called your calendar. You can raise your prices, sure. But you can't clone yourself (yet). And if you're so busy delivering that you never have time to build anything else? That's the trap.

    In this episode, I'm breaking down exactly how to escape the one-on-one model and build a scalable offer — without burning your current income to the ground. I'm sharing the real math, the identity shift that keeps even smart entrepreneurs stuck, and the three-step process I use with every course creator I work with to make this transition safely.

    Whether you're a coach ready to productize your method or a consultant exploring hybrid business models, this is your no-drama roadmap to building a business that scales with systems instead of your blood, sweat, and tears.

    🔥 In This Episode:

    • The simple math that exposes the hard ceiling on one-on-one income

    • The hidden identity trap keeping you stuck in hour-for-hour delivery

    • Three hybrid models that give you leverage without losing the personal touch

    • How to productize your method (you probably already have 80% of a course)

    • Building a financial bridge so you transition without risking your income

    • The four-point readiness check to know if you're ready to create a course right now

    ✨ What if your ads failed because of 3 mistakes you didn't even know you were making? Join my FREE live training "The 3 Mistakes That Made Your Ads Fail Before (And How To Fix Them This Time)" - backed by $7M in course creator ad spend. Show up live for an exclusive 10K Safety Net bonus. Save your spot at thelaunchlounge.com/training 💫

    💚 💚 💚

    Salome

    Get full show notes here

    Follow The Launch Lounge on Instagram.

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    31 min
  • 342. You Don't Need More Content, You Need a Traffic System
    Feb 24 2026

    What if the reason your online course business isn't growing has nothing to do with how much content you're creating? 🚀

    If you're spending hours every week on Instagram posts, reels, and captions only to watch your email list flatline and your course sales stay stuck at launch week — I've got news for you. You don't need more content. You need a traffic system. In this episode, I'm breaking down the three pillars every course creator needs to stop feeding the content monster and start turning the content you already have into leads, customers, and consistent revenue.

    I'm also sharing why your social media following is rented land you don't control, the $5-a-day strategy that outperforms ten extra hours of content creation, and the honest truth about why ads won't save a funnel that doesn't convert. If you've been on the content treadmill wondering when all that effort will actually pay off, this episode is your permission slip to get off it and build something that works.

    🔥 In This Episode:

    • Why creating more content is the trap keeping course creators stuck and broke

    • The three pillars of a traffic system that separates profitable businesses from busy ones

    • How to turn your best-performing posts into ads that find your dream customers for $5 a day

    • The critical step you must take before spending a single dollar on Meta ads

    ✨ What if your ads failed because of 3 mistakes you didn't even know you were making? Join my FREE live training "The 3 Reasons Your Ads Failed Before" - backed by $7M in course creator ad spend. Show up live for an exclusive 10K Safety Net bonus. Save your spot at thelaunchlounge.com/freeclass 💫

    💚 💚 💚

    Salome

    Get full show notes here

    Follow The Launch Lounge on Instagram.

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    25 min
  • 341. Stop Doing 5-Figure Things If You Want a 6-Figure Course Business
    Feb 16 2026

    You've launched, you've made sales, you've proven your course works — so why does your business still feel like it's hitting a ceiling? 🚀

    Here's the thing nobody tells you: the hustle-and-create-everything energy that got you to five figures is probably the exact thing keeping you there. After nearly 10 years behind the scenes of course creator businesses at every stage, I've spotted four patterns that quietly separate those who stay stuck from those who scale — and I have a feeling at least one of them is going to feel very familiar.

    Today I'm walking you through each shift with real student examples, including one client who 10x'd her revenue by doing less, not more. If you're tired of spinning your wheels and ready to start operating like the CEO of a six-figure business, this one's for you.

    🔥 In This Episode:

    • Escape the "shiny course trap" that keeps you creating instead of scaling

    • Use your launch data like a detective instead of blowing everything up

    • Trade your Chief Everything Officer hat for real CEO-level work

    • Build a content system that runs even when you step away

    ✨ Ready to stop guessing and start scaling? Scale with Ads opens March 5th with the exact system we use to fill launches and flood evergreen funnels with buyers on autopilot. Waitlist bonus: my team reviews YOUR ads & funnels. Secure your spot at thelaunchlounge.com/waitlist 💫

    💚 💚 💚

    Salome

    Get full show notes here

    Follow The Launch Lounge on Instagram.

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    28 min
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