Hi friends, Alex and Grace here! In this episode, we're diving into practical, no-fluff strategies to kickstart your marketing in your first year of business. Whether you're just getting started or feeling overwhelmed, we've got real-world tips to help you build visibility, attract local clients, and grow confidently without overthinking every post.

In this episode:

• Why focusing on Google and local SEO is your first step to discovery
• How to leverage reviews to boost search rankings and trust
• Why consistent engagement beats viral content every time
• Practical social media tips for organic growth on Instagram, Facebook, and TikTok
• The importance of showing the human side of your creative business
• Tools like Canva for easy content creation and scheduling
• The strategic role of vendor collaborations and local community groups
• Why paid ads aren’t your first priority but can be a future step
• How to create content that resonates by sharing behind-the-scenes and client experiences

Resources & Links:

• Jordan Dooley’s Story Visuals Course – Instagram strategies for stories & carousels

Extra tips from us:

• Show up as yourself. Authenticity drives trust and conversions.
• Focus on building relationships with vendors and community groups for ongoing referrals.
• Don’t get stuck on feed perfection—share behind-the-scenes, process, and personal stories.
• Consistency and engagement are the secret sauce; virality is a bonus, not the goal.
• Use free tools and resources to stay consistent without overwhelm.

Remember, this game is a marathon, not a sprint. Prioritize foundational strategies like Google & reviews, be consistent in showing up, and let the right clients find you naturally. We can’t wait to hear about your first wins!Y'all got this — keep showing up with heart, and the clients will come. Talk soon!

Send us burning questions, topic ideas, and things you’re loving about the podcast!

Connect with Alex & Grace:

• Alex - Instagram
• Alex - Website
• Grace - Instagram
• Grace - Website
• The Creative Table: For Photographers
• The Creative Table: For All Creators

Education:

• Grace - 1:1 Coaching
• The Beginner Photography Blueprint

Must-Have Systems

• Website - Pixieset
• CRM - Honeybook

In this episode, Alex and Grace dive into the transformative power of community in the creative industry, emphasizing how genuine connection can propel your business and personal growth — without the need for constant competition. From their experiences in local groups to the importance of authentic relationships, they explore how fostering community revives passion, drives sustainability, and enriches both life and work.

Key Topics

• The origins and evolution of "community over competition" in creative entrepreneurship
• How early photography communities were formed before industry saturation
• The shift from in-person to virtual community spaces post-2020
• Practical ways to build authentic, meaningful connections with peers
• The importance of serving others without expectations of return
• How community enhances sustainability, creativity, and mental health
• The role of small, intentional groups like The Creative Table
• Differences between collaboration and community, and why both matter
• Overcoming introversion and fears around big industry figures
• The value of in-person meetups vs. virtual engagement
• Turning community into real-world opportunities without a sales-heavy approach
• Cultivating community within motherhood and balancing personal life

Resources & Links:

The Creative Table for Photographers

The Creative Table Facebook Group

Remember: Building authentic community is about showing up with an open heart, serving others, and embracing the journey. Whether online or in person, the right people will meet you there. So start small, give generously, and let the community find you.

Send us burning questions, topic ideas, and things you’re loving about the podcast!

Connect with Alex & Grace:

• Alex - Instagram
• Alex - Website
• Grace - Instagram
• Grace - Website
• The Creative Table: For Photographers
• The Creative Table: For All Creators

Education:

• Grace - 1:1 Coaching
• The Beginner Photography Blueprint

Must-Have Systems

• Website - Pixieset
• CRM - Honeybook

In this episode, Alex and Grace unravel the often confusing world of pricing for creative entrepreneurs, especially photographers. They share insights, real-world examples, and practical strategies to help you confidently set your prices, grow your business, and position yourself for success.

In this episode:

• The popular misconceptions about pricing in creative industries
• How to start with your pricing — no more guessing!
• The importance of transparency and showing your starting prices
• The effect of social media on perception of value and pricing
• Real-world statistics: what photographers are charging at different experience levels
• Why setting your prices below the market can be a smart move
• The role of your experience in determining your value
• How to avoid comparison trap and focus on your own growth
• Pricing strategies based on time, equipment, and market research
• The importance of backups, gear, and supporting equipment
• The mindset shift: your services are luxury, not necessity

Remember, your prices should reflect your experience, the value you bring, and the market you serve. Pricing isn't just about covering costs, but positioning your brand for long-term sustainability. Keep building, keep learning, and keep showing up as the confident creative entrepreneur you're meant to be!

Send us burning questions, topic ideas, and things you’re loving about the podcast!

Connect with Alex & Grace:

• Alex - Instagram
• Alex - Website
• Grace - Instagram
• Grace - Website
• The Creative Table: For Photographers
• The Creative Table: For All Creators

Education:

• Grace - 1:1 Coaching
• The Beginner Photography Blueprint

Must-Have Systems

• Website - Pixieset
• CRM - Honeybook