Couverture de The Salt Sessions | Copywriting in an age of AI

The Salt Sessions | Copywriting in an age of AI

The Salt Sessions | Copywriting in an age of AI

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Can you tell when something’s been written by AI?​

In this episode of The Salt Sessions, I chat with copywriter and content creator, Kate Bateson about the realities of using AI. From fact-checking to spotting the tell-tale signs of machine-made mush, we unpack what AI gets right, what it gets spectacularly wrong and why brands still need a beating heart behind their words.


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