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The Rise and Fall of Boosted Boards

The Rise and Fall of Boosted Boards

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Boosted Boards revolutionized electric skateboards with high quality, user-friendly products and a passionate following, boosted by viral marketing. Despite early success, major recalls, tough competition, costly manufacturing, and US-China trade issues led to financial troubles. Leadership turnover and market challenges ultimately caused Boosted's collapse in 2020, highlighting the risks of the micro-mobility industry.

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