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The Retreat Leaders Podcast

The Retreat Leaders Podcast

De : Shannon Jamail
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 Welcome to your go-to podcast for all things retreat leadership - where the team behind Retreat Ranch shares real talk, expert strategy, and behind-the-scenes stories to help you run a profitable and powerful retreat business. From crafting unforgettable guest experiences to avoiding expensive mistakes, we cover it all with a mix of wisdom, wit, and a little woo. Whether you're a seasoned retreat leader, venue owner, or dreaming of launching your first event, this show is your compass to build, grow, and thrive in the retreat world. Learn more at https://theretreatleadersplaybook.com/ *Formerly the Happy Hour Podcast Direction Développement personnel Economie Management et direction Réussite personnelle
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    Épisodes
    • EP 255 Building a Soul-Led Retreat Business While Working Full-Time with Amy Jaggers

      EP 255 Building a Soul-Led Retreat Business While Working Full-Time with Amy Jaggers
      Jan 22 2026
      In this episode of The Retreat Leaders Podcast, Shannon sits down with Amy Jaggers, a coach and retreat leader who is building a soul-led retreat business while still working full-time. Amy shares how she helps professionals step off autopilot and reconnect with balance, clarity, and purpose through meditation, mindfulness practices, retreats, and wellbeing circles. She opens up about what it really looks like to grow a retreat business alongside a demanding career — including boundaries, time management, and integrating her "soul work" into her corporate role. Together, Shannon and Amy discuss long-term vision, retreat center dreams, the power of visualization, and why retreat leaders must invest in their own development before leading others. This episode is especially powerful for retreat leaders who are still in a full-time job but feel deeply called to build something meaningful and sustainable on the side. Key Takeaways You can build a retreat business while working full-time — with structure and boundaries.Integrating wellbeing and mindfulness into your day job can strengthen both worlds.Visual planning, time blocking, and templated systems are essential for sustainability.Soul-led work doesn't require quitting your job overnight — small, consistent steps matter.Investing in your own training and leadership development is non-negotiable as a retreat host.Long-term visions (like owning a retreat center) are built through patience and intention.Familiarity with your retreat location is a key marker of responsible leadership. About Amy Jaggers Amy Jaggers is a coach and facilitator who helps professionals turn awareness into meaningful action through coaching, meditation, retreats, and facilitated circles. Her work creates intentional space for individuals to pause, reconnect, and step off autopilot, supporting greater balance, clarity, and purpose. Amy's approach is grounded in building resilience and helping people live and lead with greater intention in both their personal and professional lives. Connect with Amy here: https://lavidalagom.com/ and check out her retreat here: https://lavidalagom.com/meditationmindfulness/ The Retreat Leaders Podcast Resources and Links: Learn to Host RetreatsJoin our private Facebook GroupTop 5 Marketing Tools Free GuideGet your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum Join our LinkedIn Group Apply to be a guest on our show Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify ----- TIMESTAMPS Amy's Background & Soul Work (00:01:17) Amy shares her professional background, her focus on mindfulness, and her retreat and wellbeing circles. Balancing Full-Time Work & Retreat Business (00:02:09) Discussion on juggling a full-time job with building a retreat business, and integrating soul work into her career. Wellbeing Circles at Work (00:03:13) Amy explains hosting wellbeing circles for colleagues and how it supports both her job and retreat business. Challenges & Boundaries (00:04:41) Amy discusses the importance of schedules, boundaries, and processes to balance both roles. Finding Fulfillment in Both Roles (00:05:06) Amy reflects on the fulfillment she gets from both her day job and her retreat business. Target Audience & Their Needs (00:06:25) Amy describes her colleagues' challenges and the need for wellbeing practices. Scheduling & Time Management Practices (00:08:29) Amy shares her practical strategies for managing time and tasks for her soul business. Retreat Industry Forum Announcement (00:10:00) Shannon promotes the upcoming Retreat Industry Forum event in Denver. Long-Term Goals & Vision (00:11:33) Amy outlines her goal to own a retreat venue and her vision for the future. Visualization & Vision Boards (00:12:33) Shannon and Amy discuss the power of vision boards, drawing out goals, and visual manifestation. Hospitality Background & Inspiration (00:14:08) Amy talks about her hospitality experience and how it informs her retreat vision. Vision Board Workshop & Manifestation (00:14:38) Amy mentions her upcoming vision board workshop and the importance of seeing goals regularly. Visualization Practices for Success (00:15:33) Shannon shares techniques for visualizing and feeling future success. Building the Soul Business Step by Step (00:17:06) Amy and Shannon discuss the importance of incremental progress and baby steps. Investing in Education & Training (00:18:16) Amy emphasizes the value of professional training and investing in oneself as a retreat leader. Networking & Community in Retreat Leadership (00:19:51) Amy highlights the benefits of networking and community from attending workshops and trainings. Professionalism & Industry Standards (00:21:38) Amy calls for higher standards and more ...
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      28 min
    • EP 254 How to Make Your Retreat a Signature Brand Asset Instead of a One-Off Event

      EP 254 How to Make Your Retreat a Signature Brand Asset Instead of a One-Off Event
      Jan 15 2026
      Many retreat leaders are stuck running one-off retreats - constantly reinventing the wheel, hustling for new sign-ups, and exhausting themselves with fresh marketing every time. But the smartest, most sustainable retreat businesses? They build signature retreats that become a recognizable, in-demand part of their brand. In this episode, Shannon breaks down how to turn your retreat into a powerful brand asset that builds loyalty, grows every year, and creates recurring revenue through alumni and long-term client pathways. You'll learn how to create a retreat theme people return to annually, how to build anticipation year-round, and how to turn your retreat into the top of a pipeline for courses, coaching, memberships, and more. This is next-level retreat business strategy - and every leader who's tired of starting from scratch needs to hear it. Key Takeaways A signature retreat theme creates recognition, trust, and brand identity. Alumni are your easiest, most profitable guests - and a signature retreat keeps them coming back. One-off retreats are exhausting and keep you in constant hustle mode. A successful retreat begins the day the previous one ends - anticipation-building matters. A signature retreat becomes a pipeline for courses, coaching, memberships, and next-level offers. When done right, your retreat becomes a cornerstone asset - not a one-time event. The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum Join our LinkedIn Group Apply to be a guest on our show Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify ----- TIMESTAMPS Benefits of a Signature Retreat Theme (00:01:24) Discusses how a signature theme creates consistency, builds trust, and encourages repeat attendance. Choosing the Right Theme (00:03:46) Advice on selecting a retreat theme that aligns with your brand and attracts annual returnees. Leveraging Alumni for Retreat Sales (00:04:56) Explains why alumni are the best source for retreat sales and how to nurture them. Delivering Unforgettable Experiences (00:05:50) Stresses the importance of providing memorable retreats to encourage alumni to return. Alumni Perks & First Access (00:06:45) Describes offering alumni early booking, priority, and small discounts or bonuses. Year-Round Alumni Engagement (00:07:42) Shares strategies for maintaining genuine connections with alumni throughout the year. Pitfalls of One-Off Retreats (00:08:34) Explains how constantly reinventing retreats leads to burnout and inconsistent revenue. Building Anticipation Year-Round (00:09:36) Outlines ways to keep excitement high for your signature retreat all year, not just before launch. Content Pillars & Ongoing Promotion (00:12:39) Recommends creating and using content pillars to promote retreats and build anticipation. Integrating Retreats into a Revenue Pipeline (00:13:47) Shows how retreats can feed into other offers (courses, memberships, coaching) and vice versa. Final Thoughts & Call to Action (00:15:02) Encourages listeners to build legacy retreats and invites them to the Retreat Industry Forum.
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      16 min
    • EP 253 Everything You Do Either Attracts or Repels and That's a Good Thing

      EP 253 Everything You Do Either Attracts or Repels and That's a Good Thing
      Jan 8 2026
      Everything you put into the world is doing something. Your website. Your social posts. Your emails. Your videos. Your interviews. In this episode, Shannon Jamail breaks down a truth most retreat leaders avoid: if you're not repelling anyone, you're probably being too generic. Attraction is only half the conversation. Sustainable retreat businesses are built on clarity - and clarity naturally attracts the right people while filtering out the wrong ones. Shannon explains why repelling misaligned guests isn't a flaw, it's a leadership skill, and how trying to please everyone leads to burnout, boundary issues, and low-quality experiences. She also addresses a critical nuance retreat leaders need to understand: the difference between being purposeful and being polarizing - and why "anti" messaging often does more harm than good in a business rooted in trust, safety, and connection. This episode is a must-listen for retreat leaders who want aligned guests, healthier group dynamics, and a business that actually feels good to run. Key Takeaways Everything you create either attracts or repels - and both are necessary. If you're trying to be liked by everyone, your message is likely watered down. Repelling misaligned people protects your energy, your team, and your guests. Clear messaging prevents boundary issues, complaints, and emotional drain. Strong leadership is about standing firmly in who you are - not pleasing everyone. There's a difference between purposeful messaging and polarizing, anti-focused content. Being pro what you stand for builds trust far more effectively than being anti anything. Clarity in your brand leads to alignment, ease, and long-term sustainability. The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum Join our LinkedIn Group Apply to be a guest on our show Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify ---- TIMESTAMPS The Power of Attraction and Repelling (00:01:27) Explains how everything you do as a retreat leader attracts or repels potential clients, and why repelling is necessary. Dangers of Being Generic (00:02:30) Discusses the pitfalls of trying to appeal to everyone, leading to diluted messaging and misaligned clients. Personal Examples of Not Being for Everyone (00:03:46) Shannon shares personal examples of who she is not a fit for, emphasizing the value of clarity over universal appeal. Benefits of Repelling the Wrong People (00:04:49) Highlights how repelling protects your energy, business, and ensures better alignment with clients. Retreat Industry Forum Announcement (00:04:49) Brief interruption to promote the upcoming Retreat Industry Forum event in Denver. Consequences of Appealing to Everyone (00:05:56) Describes negative outcomes when trying to please everyone, such as draining retreats and constant complaints. Purposeful vs. Polarizing Content (00:07:06) Advises against posting highly polarizing or anti-focused content, distinguishing between being purposefully polarizing and divisive. Pro-What-You-Stand-For vs. Anti-Others (00:08:28) Encourages leaders to focus on what they are for, not what they are against, and the impact on trust and safety. Brand Clarity and Authentic Leadership (00:09:46) Urges retreat leaders to clearly communicate who they serve and to lead authentically and inclusively. Final Thoughts & Call to Action (00:10:50) Wraps up with a reminder to use attraction and repelling wisely, and invites listeners to join her programs and resources.
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      12 min
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