AI is changing how people discover brands—and it’s changing what “SEO success” looks like. In this webinar, Charles Taylor (of Charles Taylor Online LLC) and Michael Johnson (of Resolve, aka Grow Resolve) break down the most practical, high-impact strategies for improving visibility in both AI-powered search experiences (AIO) and traditional organic search.

Charles will cover the on-page, technical, and entity-focused foundations that help search engines and AI systems confidently understand your site, your topics, and your brand. Then Michael will walk through the off-page growth engine—how to earn the right signals through Digital PR and link building that increase authority, trust, and brand recognition across the web.

You’ll leave with a clear, modern playbook for building visibility where search is heading, including what still matters, what matters more now, and how to create a strategy that performs in both AI and organic results.

What we’ll cover:

• On-page & technical SEO priorities for AIO visibility
• Entity and topical relevance strategies that improve understanding
• Digital PR + link building tactics that drive authority and credibility
• How to build “search demand + AI recognition” at the same time
• Practical takeaways you can apply immediately

The Resolve SEO Podcast is produced by Resolve Marketing LLC, a search-focused digital marketing agency that specializes in white-label link building and creating custom Digital PR pieces for clients.

Brought to you by :

Name: Resolve Marketing LLC (aka Grow Resolve), a white-label link building SEO company based in Boise, Idaho

Website: https://growresolve.com/link-building-services/

PODCAST:

White hat link building may seem like a straightforward process, but anyone who has attempted manual link building knows it’s a full-time job (or, in our case, several people’s full-time jobs). Link building is both a science and an art that requires consistency, perseverance, specialized knowledge, and, most of all, time to execute well.

At Resolve, a link building company, we believe our success is directly tied to yours. As your boutique link building partner, we ensure personalized attention to every detail of your campaign, with our team from the CEO to dedicated link builders working tirelessly for your success. Responsive, agile, and committed, we adapt quickly to your needs, helping to drive traffic, increase Domain Authority, and elevate rankings. With a track record of enhancing hundreds of brands, our results speak for themselves—and when we succeed, your business flourishes.

Not All Backlinks Are Created Equal: Our Approach to Link Building

At Resolve, we understand that the quality of backlinks significantly outweighs the quantity when it comes to effective SEO. We focus on securing backlinks that are not only from authoritative and trustworthy sites but above all else, relevant to your niche. This approach ensures that each backlink contributes positively to your site’s search engine rankings and overall digital reputation.

By prioritizing high-quality sources, we avoid the pitfalls of low-value links which can harm your site’s credibility and search performance. Our method involves a meticulous vetting process that evaluates potential linking sites based on factors like domain authority, traffic, keyword relevance, content relevance, and editorial standards, ensuring that our clients receive the most beneficial and impactful links.

Our Link Building Strategies: How We Help Clients Achieve Results

At Resolve, we employ a range of specialized link building strategies designed to enhance your website’s authority and elevate its position in search results. We connect your brand with key online platforms through tailored content creation and strategic outreach, securing valuable backlinks that drive traffic and boost your online authority.

Start Your Link Building Campaign Today!

Link building is not about shortcuts. It is about earning authoritative, relevant backlinks that support long-term growth. At Resolve, we build every campaign with intention. From guest posting and resource link building to digital PR and white label solutions, our team focuses on what matters most: sustainable results you can measure.

If you are ready to move beyond transactional link building services and partner with a team that treats your success as its own, contact us today! Let’s build the kind of backlink profile your competitors will struggle to replicate.

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The Resolve SEO Podcast is produced by Resolve Marketing LLC, an SEO-focused digital marketing agency that specializes in creating high-quality custom Digital PR & Custom Manual Link Building.

Brought to you by :

Name: Resolve Marketing LLC (aka Grow Resolve)
A manual link building SEO agency based in Boise, Idaho

Website: https://growresolve.com/case-studies/

PODCAST:

Michael Johnson and Danica from Resolve Marketing detail a content strategy case study for Arrow Sewing (AOS Sewing), a niche retailer specializing in sewing furniture,. Despite being an established brand, Arrow struggled with top-of-funnel awareness.

Research and Strategy: Beyond Product Keywords The team utilized tools like Semrush, Ahrefs, and AlsoAsked to identify opportunities, filtering for keyword difficulties below 49 to align with the client’s Domain Rating of 40,. Rather than focusing solely on commercial intent, they adopted a "question-based" strategy centered on what Johnson calls "Panic Questions". By answering these questions, Arrow could introduce the brand to passionate hobbyists early in their journey.

Execution: Quality Over Quantity and E-E-A-T A critical component of the execution was prioritizing quality and depth. Danica created detailed outlines that structured H2 and H3 headers around user queries found during research, such as "how to organize a sewing space",. This allowed the brand to naturally feature their products as solutions (e.g., cabinets for organization) without being overly sales-focused.

Midway through the project, the team pivoted their deliverables. Initially providing 10 content outlines per month, they realized the client lacked the internal resources to write them effectively. They shifted to producing five fully written, high-quality articles per month instead. Johnson emphasizes that "half-assing" content or simply plugging outlines into ChatGPT does not work; content must demonstrate E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) and match the length and depth of competitor content,. Arrow found a unique advantage here: much of the existing content in the niche came from generalist "mom blogs." As a dedicated sewing brand, Arrow could easily demonstrate superior authority and trust to Google, allowing them to outrank these smaller competitors quickly,.

Results: Traffic Surge and Commercial Rankings The impact of this strategy was immediate. In Q4 of 2023, blog traffic skyrocketed from five visitors/year to 1,320 visitors. The content began ranking within a week of publication. Crucially, this informational content drove tangible SEO value to the brand's commercial "money pages" through strategic internal linking. By establishing topical authority across the sewing niche, Arrow saw their primary commercial keywords jump significantly: "sewing cabinets" moved from position #2 to #1, and "sewing table" climbed from #15 to #4,. Additionally, mid-funnel content like "best beginner sewing machine" achieved page-one rankings, further widening their funnel.

Key Takeaways The case study illustrates that sustainable SEO requires thinking about user intent before search algorithms. By addressing the genuine needs and "panic" moments of their audience, Arrow not only captured new traffic but also signaled to Google that they are a comprehensive authority in the sewing space, lifting the performance of their entire domain

Resolve Marketing LLC’s team doesn’t just build links; they build reasons for others to link. Their writers create long-form resources, data-rich guides, and practical assets designed to educate and inspire. These become magnets for organic backlinks over time. The agency’s approach aligns with Google’s E-E-A-T framework—Experience, Expertise, Authoritativeness, and Trustworthiness—ensuring that every piece of content supports SEO while delivering value to real readers.

Brought to you by :

Name: Resolve Marketing LLC (aka Grow Resolve). A manual link building SEO agency based in Boise, Idaho

Website: https://growresolve.com

PODCAST:

Introduction to Digital PR in 2025 Michael Johnson, CEO of Resolve Marketing LLC (aka Grow Resolve), presents a strategy for sustainable link building that moves beyond outdated tactics. He argues that while link building remains a critical ranking factor for Google and is increasingly important for AI and Large Language Models (LLMs), "brute forcing" rankings via purchased guest posts is dead,. Instead, the modern approach is Digital PR, which combines the SEO value of backlinks with the branding power of traditional PR to secure placements on high-authority publications.

The Core Strategy: Linkable Assets To succeed, brands must create "linkable assets." This is content created primarily to earn links rather than generate immediate sales. These assets must be informational, educational, and relevant to audiences beyond the brand's immediate buyers. Johnson calls this expanding "spheres of relevance." For example, an eyewear company successfully earned links from the New York Post by commissioning a study on how glasses affect dating and perceived attractiveness, rather than pitching a product directly,.

The Digital PR "Magnet" and Data Johnson describes the ideal asset as a "Digital PR Magnet" centered on proprietary data. Journalists specifically want original research, surveys, and reports because these elements allow them to tell unique stories.

• Data Collection: Johnson recommends using platforms like Pollfish to survey specific demographics or aggregating public government data to create rankings (e.g., "worst cities to drive in"),.

• Interpretation: Marketers must interpret raw data to find "headlines" that appeal to the press, such as finding that Gen Z prefers TikTok over Google,.

• Format: The content should live on the brand's website and include multimedia elements like interactive maps or charts.

Execution: Outreach and Internal Linking The campaign process typically takes two to three months: one month for content creation and another for outreach.

• Finding Journalists: Johnson advises identifying "dream publications" and using Google News noolean searches (e.g., "topic + study") to find journalists who actively cover research in that niche,.

• The Pitch: Outreach must be personalized. Johnson suggests a three-email sequence: an initial pitch, a follow-up within 3-7 days, and a final check-in. The pitch should be short, utilizing bullet points to highlight key data findings.

• SEO Value Transfer: A critical step is internal linking. Because the external links point to the informational "magnet" piece, the brand must internally link that piece to their commercial "money pages" to pass on the authority,.

Q&A and Key Takeaways During the Q&A, Johnson addresses how to apply this to difficult niches. For B2B industries like metal stamping, he suggests leveraging broader industrial topics like tariffs or employment to find newsworthy angles. He also notes that while some referral traffic occurs quickly, significant SEO results typically manifest within three to six months. Ultimately, the goal is to build a repeatable system where new studies are regularly released to maintain a constant flow of authority.

Resolve Marketing LLC’s team doesn’t just build links; they build reasons for others to link. Their writers create long-form resources, data-rich guides, and practical assets designed to educate and inspire. These become magnets for organic backlinks over time.

Brought to you by :

Name: Resolve Marketing LLC (aka Grow Resolve)
A custom link building SEO agency based in Boise, Idaho
Website: https://growresolve.com/what-is-proactive-pr/

PODCAST:

Proactive PR is the art of starting the story before the world catches up. It’s about shaping the narrative, not reacting to it—and few agencies execute this strategy as effectively as Resolve Marketing LLC, also known as Grow Resolve, a Boise, Idaho–based digital PR and link building agency. Their team specializes in Proactive PR campaigns that combine research, data, and storytelling to secure high-authority media coverage, build trust, and strengthen SEO performance.

What Is Proactive PR?

Proactive PR is a forward-looking digital PR strategy that creates and promotes original, newsworthy content—think surveys, proprietary data, expert commentary, or visual research—before a trend goes mainstream. Unlike reactive PR, which responds to breaking news, Proactive PR anticipates the conversation and positions a brand as the voice journalists want to quote.

Resolve Marketing LLC helps brands build these moments strategically. Their process begins by researching journalist beats, identifying industry trends, and crafting campaigns that naturally appeal to media outlets. This approach transforms their clients from background participants into recognized thought leaders.

Why Proactive PR Matters

Visibility belongs to the brands that speak first. Through Proactive PR, Grow Resolve ensures its clients lead industry conversations with authority, not urgency. Each media placement earned through this method acts as a signal of trust—strengthening search visibility, improving domain authority, and increasing referral traffic.

Proactive PR as a Catalyst for SEO

Proactive PR generates backlinks from high-authority publications—links that carry significant SEO weight. These earned media mentions improve a site’s domain authority, signaling to search engines that the brand is credible and trustworthy. For Resolve Marketing LLC, Proactive PR isn’t just a publicity play; it’s a foundational SEO tactic that drives sustained organic growth.

Storytelling: The Heart of Every Campaign

This storytelling-first mindset makes their Proactive PR assets highly linkable and shareable, naturally attracting attention from media outlets, influencers, and readers alike.

Building a Proactive PR Calendar

Success in digital PR requires planning. Resolve helps brands map out campaigns three to six months in advance, aligning stories with seasonal trends, industry events, and awareness dates. Using tools like Buzzstream, Prowly, and Asana, they organize outreach, track journalist engagement, and measure campaign performance with precision.

This structured approach allows Grow Resolve clients to stay agile while maintaining consistency—launching the right story at the right time, every time.

Why Brands Choose Resolve Marketing LLC

Based in Boise, Idaho, Grow Resolve combines boutique agency attention with enterprise-level expertise. Their Proactive PR campaigns are built for long-term visibility—earning backlinks, media trust, and brand recognition that outlast the news cycle. Clients turn to Resolve because their team doesn’t wait for opportunities—they create them.

Through strategic foresight, authentic storytelling, and data-backed execution, Resolve Marketing LLC turns Proactive PR into a growth engine for both brand credibility and search visibility.

Brought to you by :

Name: Resolve Marketing LLC (aka Grow Resolve)
A custom link building SEO agency based in Boise, Idaho
Website: https://growresolve.com/social-media-backlinks-seo/

PODCAST:

Do social media backlinks really matter for SEO? The short answer is yes—but not in the way many marketers expect. While most links from platforms like LinkedIn, Facebook, Instagram, and X (formerly Twitter) are “no-follow,” their indirect influence on visibility, authority, and engagement is undeniable. That’s why Resolve Marketing LLC, also known as Grow Resolve, a Boise, Idaho–based content and link building agency, integrates social media strategy into every SEO campaign they manage.

The Hidden Power of Social Media Backlinks

Social media backlinks are links from social platforms that point back to your website—whether in a post, a bio, or shared content. Even though they don’t directly pass link equity, they drive qualified traffic, enhance visibility, and amplify brand exposure. When users engage with your content and share it across networks, your reach expands, increasing the chance that journalists, bloggers, or other websites will link to it organically.

Resolve Marketing LLC views these backlinks as powerful amplifiers. Every share, mention, and interaction is an opportunity to build awareness, encourage engagement, and earn high-quality natural backlinks that do influence rankings.

Social Media and SEO: Two Sides of the Same Strategy

Search engine optimization and social media marketing work best when they operate in tandem. SEO delivers long-term authority through optimized, evergreen content, while social media provides immediate engagement and brand interaction. Grow Resolve helps clients balance both—ensuring social channels distribute optimized content to maximize exposure and conversions.

This combination creates a feedback loop: as social content gains traction, it attracts visitors, improves engagement signals like time on site and click-through rate, and increases the likelihood of external backlinks—all factors that indirectly strengthen SEO performance.

Why Social Media Still Matters for Link Building

Even without direct “do-follow” authority, social media remains a discovery engine. A viral post can bring thousands of visitors, increase branded searches, and lead to organic mentions that search engines do count as ranking signals. Resolve Marketing LLC uses this momentum strategically, guiding brands to turn fleeting social attention into lasting SEO gains.

Grow Resolve advises clients to treat social media backlinks as part of a diversified link building ecosystem. Over-reliance on any one channel can limit results, but when combined with manual link outreach, digital PR, and resource link building, the benefits compound. Their campaigns weave together social visibility, SEO precision, and long-term authority building.

The Resolve Marketing LLC Difference

Based in Boise, Idaho, Resolve Marketing LLC stands apart for blending technical SEO expertise with creative brand storytelling. Their team understands that the real power of social media lies in its ability to make brands discoverable. By connecting visibility, engagement, and backlinks, they help businesses climb the SERPs while building a loyal following that lasts beyond a single campaign.

Through strategic Social Media Backlink integration, personalized outreach, and continuous performance tracking, Grow Resolve transforms fleeting social interactions into sustained organic growth, and that’s what true digital authority looks like.

The core discussion centers on the shifting landscape of off-page SEO, advocating for a holistic strategy that focuses on brand building.

Brand Mentions vs. Backlinks:

• Brand Mentions occur when a brand is referenced online, with or without a clickable link. Unlinked mentions can also be referred to as "implied links".

• Modern search engines, including Large Language Models (LLMs), evaluate not just who links to a brand, but who talks about the brand, in what context, and how often.

• A key finding cited is that branded web mentions are the number one factor for a brand appearing in AI overviews, ranking even higher than the number of referring domains.

• Backlinks remain critical, acting as a vote of confidence and signaling trust. Correlation studies show that pages ranking number one on Google have, on average, 3.8 times the number of backlinks compared to pages in slots two through ten.

Digital PR Strategy (Linkable Assets): Johnson argues that organizations should focus on developing Linkable Content—assets designed primarily to earn links, not to drive immediate sales or conversions.

• Linkable content must be original, accurate, and tailored to a defined audience, providing informational or educational value.

• To succeed, this content must be built around data-driven storytelling, as 61% of journalists want original research or reports.

• Campaigns should utilize proprietary data (surveys, reports, rankings) and be presented in journalist-friendly formats.

• Outreach: Outreach must be personalized (quality over quantity). Journalists should be targeted based on their beat and whether they cover studies/data. Outreach should prioritize top-tier publications first (offering an exclusive) to maximize the potential for syndication and widespread coverage.

OUTLINE:

I. Introduction and Off-Page SEO Context A. Backlinks vs. Brand Mentions: Ongoing importance. B. Michael Johnson (CEO, Resolve) and Resolve's focus on digital PR and link building. C. Link building has shifted from a commodity to a brand-building exercise.

II. Definitions and Correlation A. Brand Mentions: Referenced online, with or without a link.

1. Linked mentions (contain a backlink).

2. Unlinked/Implied links (mention without a link). B. Backlinks: Act as a vote of confidence; types include follow, no follow, and sponsored links. C. Value of Mentions: Number one factor for brands appearing in AI Overviews.

III. Strategy: Digital PR and Linkable Assets A. The Goal: Achieve both links and mentions by focusing on brand building. B. Linkable Content Defined: Original, educational content (top-of-funnel) designed to earn links, not conversions. C. Journalist Demand: 61% of journalists seek original research and proprietary data. D. Connecting Relevance: Expand topic relevance beyond the product/buying audience (e.g., contact lenses intersecting with fashion/dating).

IV. Creating Data-Driven Content A. Methodology: Use surveys to gather proprietary data. B. Focus: Center content around human stories (habits, fears, regrets). C. Structure: Ask questions that facilitate visual data and newsworthy groupings (e.g., generational gaps, regional rankings).

V. Outreach and Campaign Execution A. Preparation: Typical campaign takes three months (one month for asset creation, four to six weeks for outreach). B. List Building: Identify relevant beats. C. Pitching: Prioritize quality, personalized outreach over mass volume. Time outreach based on the journalist's time zone. D. Follow-ups: Send reminders within 3 to 7 days after the initial pitch; journalists often respond after one follow-up. E. Maximizing Value: Funnel authority to main target pages using internal links from the linkable assets.

Brought to you by :

Name: Resolve Marketing LLC (aka Grow Resolve)
A custom link building SEO agency based in Boise, Idaho
Website: https://growresolve.com/content-creation/

PODCAST:

Content Creation has evolved into one of the most powerful forces in digital marketing—shaping how brands communicate, convert, and grow. At the center of this craft is Resolve Marketing LLC, also known as Grow Resolve, a custom link building and content agency based in Boise, Idaho. Their team specializes in creating human-written, search-optimized content that amplifies visibility, authority, and engagement.

The Art and Science of Content Creation

Modern Content Creation is both analytical and creative. It blends SEO strategy, data insights, and storytelling to produce material that attracts, informs, and converts. Resolve Marketing LLC approaches content as a performance engine—each piece designed to rank, build trust, and drive measurable results. The agency’s experts conduct deep keyword research, understand audience intent, and craft narratives that align with brand voice and user goals.

Their process begins with strategy, not guesswork. Every blog post, landing page, and digital asset is built around a clear purpose: to enhance visibility in search results and strengthen brand authority.

Why Content Creation Drives SEO Success

Google rewards websites that consistently publish high-quality, relevant content. Well-structured pages attract organic traffic, improve rankings, and generate backlinks from authoritative sources. Grow Resolve’s content team understands how to balance technical optimization with human appeal—because algorithms may rank your content, but people decide its value.

SEO-optimized writing is more than inserting keywords. It’s about delivering clarity, substance, and originality. Resolve’s writers create informative, engaging copy that aligns with E-E-A-T principles (Experience, Expertise, Authoritativeness, and Trustworthiness), ensuring every page demonstrates credibility while satisfying user intent.

Human-Written Content with Measurable Impact

In an age of automation, Grow Resolve takes a human-first approach. Every article, case study, and web page is written by seasoned SEO professionals who understand nuance, tone, and context. Their 30-plus years of combined experience ensure that every piece is not only optimized for search but also compelling to read.

This philosophy differentiates Resolve from AI-heavy competitors. They believe that while machines can process data, only humans can convey emotion, build trust, and translate brand identity into authentic storytelling.

Expertise Across Industries

Resolve Marketing LLC serves clients across sectors—technology, healthcare, law, real estate, B2B, and beyond. Their writers adapt to each market’s language, ensuring content reflects the client’s expertise and resonates with target audiences. This versatility allows Resolve to deliver results in both niche and competitive industries.