If I had to start my waxing business from scratch, this is exactly how I would do it and it’s exactly how I did do it.

This is the same framework I used to build Rebel Wax Studio over the past year after already scaling a seven figure brand. No theory. No guessing. Just proven priorities.

This video is for estheticians who have mastered their technique and are ready to stop playing small and start building a real business.

If that’s you, take notes.

In this video, I walk through:

• Choosing the right location and lease

• Building a personal brand on social media

• Creating a website that actually ranks

• Claiming and using your Google Business page

• Using photos and updates to drive local traffic

• Buying SEO focused domains

• Collecting reviews early and consistently

• Choosing and setting up a booking system

• Creating a new client promo that converts

• Using Instagram and TikTok for local growth

• Setting up ManyChat automations

• Attending local events to collect leads

• Sending a weekly newsletter from day one

• Using local Facebook groups strategically

• Letting go of perfection and taking action

• Staying consistent when results feel slow

If you are not willing to market yourself, learn sales, and stay disciplined, going solo is not the move. This video breaks down what it actually takes and how to do it without overcomplicating everything.

Momentum beats perfection. Every time.

FREE WAXING 101 COURSE

Master Hard Waxing So You Can Elevate Your Services & Become The Waxing Expert In Your Area!

https://training.lashandwaxoc.com/101

JOIN OUR FREE COMMUNITY: REBEL WAX BREEGADE

https://www.skool.com/rebel-wax-breegade/

SHOP REBEL WAX: Get 2 Free Sample Size Bags | USE CODE: TRYREBEL

https://lashandwaxoc.com/collections/hard-wax/products/rebel-hard-wax-100g-sample-size-bags

Wax Pads | SMAs | Rebel Wax | Hard Wax Supplies

ENTER TO WIN FREE WAXING PRODUCTS

We have new giveaways every month. Enter this Month’s by clicking the link below:

https://lashandwaxoc.com/pages/giveaways

STARTING YOUR WAX BUSINESS?

Looking for helpful information and resources about running your wax business? This is the place! Check out all the companies and services we recommend.

https://lashandwaxoc.com/pages/resources

GLOSS GENUIS: BEST SOFTWARE FOR SALONS & SPAS

https://app.glossgenius.com/signup?pscd=start.glossgenius.com&ps_partner_key=YnJlYW5uYW1lc3F1aXQzNzY5&ps_xid=YTxAnTEvXY7jUS&gsxid=YTxAnTEvXY7jUS&gspk=YnJlYW5uYW1lc3F1aXQzNzY5

TRULEAN NUTRITION PRODUCTS | USE CODE: BREE15

https://www.trulean.com/?a_aid=67253d04dfd4b

CONNECT WITH ME:

Instagram | https://www.instagram.com/breemesquit/

LEARN MORE ABOUT OUR PRODUCTS:

Instagram | https://www.instagram.com/lashandwaxoc/

Tiktok | https://www.tiktok.com/@lashandwaxoc

If you’re a solo esthetician or waxer who sets big goals every year but struggles to follow through, this episode is for you.

In this podcast, I break down a realistic approach to goal setting that actually leads to progress instead of burnout. We talk about why reflection matters before setting new goals, how to define a clear yearly goal, and how to work backwards into quarterly, monthly, weekly, and daily actions that are achievable and sustainable.

I also cover why small goals and consistency matter more than massive motivation, how to set goals across multiple areas of your life, and why ego driven goals like follower count don’t always align with the life or business you actually want.

If you’re ready to stop quitting on yourself and start stacking small wins that create real change over time, this episode will help you reset and refocus.

FREE WAXING 101 COURSE

Master Hard Waxing So You Can Elevate Your Services & Become The Waxing Expert In Your Area!

https://training.lashandwaxoc.com/101

JOIN OUR FREE COMMUNITY: REBEL WAX BREEGADE

https://www.skool.com/rebel-wax-breegade/

SHOP REBEL WAX: Get 2 Free Sample Size Bags | USE CODE: TRYREBEL

https://lashandwaxoc.com/collections/hard-wax/products/rebel-hard-wax-100g-sample-size-bags

Wax Pads | SMAs | Rebel Wax | Hard Wax Supplies

ENTER TO WIN FREE WAXING PRODUCTS

We have new giveaways every month. Enter this Month’s by clicking the link below:

https://lashandwaxoc.com/pages/giveaways

STARTING YOUR WAX BUSINESS?

Looking for helpful information and resources about running your wax business? This is the place! Check out all the companies and services we recommend.

https://lashandwaxoc.com/pages/resources

GLOSS GENUIS: BEST SOFTWARE FOR SALONS & SPAS

https://app.glossgenius.com/signup?pscd=start.glossgenius.com&ps_partner_key=YnJlYW5uYW1lc3F1aXQzNzY5&ps_xid=YTxAnTEvXY7jUS&gsxid=YTxAnTEvXY7jUS&gspk=YnJlYW5uYW1lc3F1aXQzNzY5

TRULEAN NUTRITION PRODUCTS | USE CODE: BREE15

https://www.trulean.com/?a_aid=67253d04dfd4b

CONNECT WITH ME:

Instagram | https://www.instagram.com/breemesquit/

LEARN MORE ABOUT OUR PRODUCTS:

Instagram | https://www.instagram.com/lashandwaxoc/

Tiktok | https://www.tiktok.com/@lashandwaxoc

If you’re a solo esthetician or waxer and you’ve ever received a one star review, this episode is for you.

Bad reviews can feel personal, especially when you’re the face of your business. In this episode, I break down exactly how to respond to negative reviews without panicking, getting defensive, or damaging your reputation.

You’ll learn how to assess whether there’s any truth in the feedback, when it makes sense to reach out privately, how to respond professionally in public, and why your response isn’t actually for the unhappy client but for future clients deciding whether to book with you.

If you want to grow your waxing or esthetics business with confidence, strong boundaries, and professionalism, this episode will change how you view negative reviews forever.

FREE WAXING 101 COURSE

Master Hard Waxing So You Can Elevate Your Services & Become The Waxing Expert In Your Area!

https://training.lashandwaxoc.com/101

JOIN OUR FREE COMMUNITY: REBEL WAX BREEGADE

https://www.skool.com/rebel-wax-breegade/

SHOP REBEL WAX:

Get 2 Free Sample Size Bags | USE CODE: TRYREBEL

https://lashandwaxoc.com/collections/hard-wax/products/rebel-hard-wax-100g-sample-size-bags

Wax Pads | SMAs | Rebel Wax | Hard Wax Supplies

ENTER TO WIN FREE WAXING PRODUCTS

We have new giveaways every month. Enter this Month’s by clicking the link below:

https://lashandwaxoc.com/pages/giveaways

STARTING YOUR WAX BUSINESS?

Looking for helpful information and resources about running your wax business? This is the place! Check out all the companies and services we recommend.

https://lashandwaxoc.com/pages/resources

GLOSS GENUIS: BEST SOFTWARE FOR SALONS & SPAS

https://app.glossgenius.com/signup?pscd=start.glossgenius.com&ps_partner_key=YnJlYW5uYW1lc3F1aXQzNzY5&ps_xid=YTxAnTEvXY7jUS&gsxid=YTxAnTEvXY7jUS&gspk=YnJlYW5uYW1lc3F1aXQzNzY5

TRULEAN NUTRITION PRODUCTS | USE CODE: BREE15https://www.trulean.com/?a_aid=67253d04dfd4b

CONNECT WITH ME:

Instagram | https://www.instagram.com/breemesquit/

LEARN MORE ABOUT OUR PRODUCTS:

Instagram | https://www.instagram.com/lashandwaxoc/

Tiktok | https://www.tiktok.com/@lashandwaxoc

If you’re a solo esthetician or waxer trying to grow your business, this episode is going to hit differently.

We don’t talk enough about the emotional side of growth. The loneliness. The judgment. The shift in relationships once you start booking out, raising prices, and getting visible online.

In this episode, I’m breaking down the hard truths every solo waxer will face while growing a business including why people stop supporting you, why visibility attracts criticism, why revenue doesn’t equal profit, and why consistency beats motivation every single time.

If you’ve ever felt like growth made things harder instead of easier, you’re not doing it wrong. You’re doing it right.

This episode is for estheticians who want more than just staying busy. It’s for those who want sustainable income, confidence, and long term success in the treatment room and beyond.

FREE WAXING 101 COURSE

Master Hard Waxing So You Can Elevate Your Services & Become The Waxing Expert In Your Area!

https://training.lashandwaxoc.com/101

JOIN OUR FREE COMMUNITY: REBEL WAX BREEGADE

https://www.skool.com/rebel-wax-breegade/

SHOP REBEL WAX:

Get 2 Free Sample Size Bags | USE CODE: TRYREBEL

https://lashandwaxoc.com/collections/hard-wax/products/rebel-hard-wax-100g-sample-size-bags

Wax Pads | SMAs | Rebel Wax | Hard Wax Supplies

ENTER TO WIN FREE WAXING PRODUCTS

We have new giveaways every month. Enter this Month’s by clicking the link below:

https://lashandwaxoc.com/pages/giveaways

STARTING YOUR WAX BUSINESS?

Looking for helpful information and resources about running your wax business? This is the place! Check out all the companies and services we recommend.

https://lashandwaxoc.com/pages/resources

GLOSS GENUIS: BEST SOFTWARE FOR SALONS & SPAS

https://app.glossgenius.com/signup?pscd=start.glossgenius.com&ps_partner_key=YnJlYW5uYW1lc3F1aXQzNzY5&ps_xid=YTxAnTEvXY7jUS&gsxid=YTxAnTEvXY7jUS&gspk=YnJlYW5uYW1lc3F1aXQzNzY5

TRULEAN NUTRITION PRODUCTS | USE CODE: BREE15https://www.trulean.com/?a_aid=67253d04dfd4b

CONNECT WITH ME:

Instagram | https://www.instagram.com/breemesquit/

LEARN MORE ABOUT OUR PRODUCTS:

Instagram | https://www.instagram.com/lashandwaxoc/

Tiktok | https://www.tiktok.com/@lashandwaxoc

In today’s episode, I’m sharing my full weight loss journey, from day one to now being over 75 pounds down. I break down the exact steps I took to get started, how I built momentum, and the changes I made along the way to keep the progress going.

This episode is raw, honest, and meant to help any woman who feels overwhelmed, stuck, or unsure where to begin. If I can do this while being a mom of three, running multiple businesses, and juggling life… I promise you can too.

In this episode, I cover:

• What finally pushed me to start my weight loss journey

• The exact first steps I took (simple + doable)

• How my routines evolved as I got stronger

• The nutrition + lifestyle changes that made the biggest difference

• How I created consistency instead of relying on motivation

• My mindset shifts around discipline, identity, and self-belief

• What to do when you feel stuck or hit a plateau

• How I balanced motherhood, business ownership, and prioritizing myself

• The role of fitness, habits, and small wins

• A full Q&A from my community: motivation, routines, time management, and more

If you’re a busy mom, a small business owner, or someone who feels like they don’t have time, this episode is for you. My hope is that it gives you clarity, belief, and a starting point to change your life.

FREE WAXING 101 COURSE

Master Hard Waxing So You Can Elevate Your Services & Become The Waxing Expert In Your Area!

https://training.lashandwaxoc.com/101

JOIN OUR FREE COMMUNITY: REBEL WAX BREEGADE

https://www.skool.com/rebel-wax-breegade/

SHOP REBEL WAX:

Get 2 Free Sample Size Bags | USE CODE: TRYREBEL

https://lashandwaxoc.com/collections/hard-wax/products/rebel-hard-wax-100g-sample-size-bags

Wax Pads | SMAs | Rebel Wax | Hard Wax Supplies

ENTER TO WIN FREE WAXING PRODUCTS

We have new giveaways every month. Enter this Month’s by clicking the link below:

https://lashandwaxoc.com/pages/giveaways

STARTING YOUR WAX BUSINESS?

Looking for helpful information and resources about running your wax business? This is the place! Check out all the companies and services we recommend.

https://lashandwaxoc.com/pages/resources

GLOSS GENUIS: BEST SOFTWARE FOR SALONS & SPAS

https://app.glossgenius.com/signup?pscd=start.glossgenius.com&ps_partner_key=YnJlYW5uYW1lc3F1aXQzNzY5&ps_xid=YTxAnTEvXY7jUS&gsxid=YTxAnTEvXY7jUS&gspk=YnJlYW5uYW1lc3F1aXQzNzY5

TRULEAN NUTRITION PRODUCTS | USE CODE: BREE15https://www.trulean.com/?a_aid=67253d04dfd4b

CONNECT WITH ME:

Instagram | https://www.instagram.com/breemesquit/

LEARN MORE ABOUT OUR PRODUCTS:

Instagram | https://www.instagram.com/lashandwaxoc/

Tiktok | https://www.tiktok.com/@lashandwaxoc

If you’re a beauty professional who feels overwhelmed by Instagram content creation, this episode is going to change how you post.

In this episode, I’m sharing important updates on trial reels, how I’m personally using drafts inside Instagram to make posting easier, and the exact strategy I use to repurpose content so I’m not constantly starting from scratch.

I break down:

• What a trial reel is (and a quick refresher if you missed my previous episode)

• Recent trial reel updates you need to know

• How to use drafts strategically to stay consistent without burnout

• How to repurpose one piece of content into multiple formats

• How this strategy helps attract new followers AND convert them into paying clients

This episode is specifically for beauty pros, estheticians, and service providers who want to grow on Instagram without living on the app, while still building real trust and long-term client retention.

If you want Instagram to feel simpler, more strategic, and actually support your business growth, this episode is for you.

FREE WAXING 101 COURSE

Master Hard Waxing So You Can Elevate Your Services & Become The Waxing Expert In Your Area!

https://training.lashandwaxoc.com/101

JOIN OUR FREE COMMUNITY: REBEL WAX BREEGADE

https://www.skool.com/rebel-wax-breegade/

SHOP REBEL WAX:

Get 2 Free Sample Size Bags | USE CODE: TRYREBEL

https://lashandwaxoc.com/collections/hard-wax/products/rebel-hard-wax-100g-sample-size-bags

Wax Pads | SMAs | Rebel Wax | Hard Wax Supplies

ENTER TO WIN FREE WAXING PRODUCTS

We have new giveaways every month. Enter this Month’s by clicking the link below:

https://lashandwaxoc.com/pages/giveaways

STARTING YOUR WAX BUSINESS?

Looking for helpful information and resources about running your wax business? This is the place! Check out all the companies and services we recommend.

https://lashandwaxoc.com/pages/resources

GLOSS GENUIS: BEST SOFTWARE FOR SALONS & SPAS

https://app.glossgenius.com/signup?pscd=start.glossgenius.com&ps_partner_key=YnJlYW5uYW1lc3F1aXQzNzY5&ps_xid=YTxAnTEvXY7jUS&gsxid=YTxAnTEvXY7jUS&gspk=YnJlYW5uYW1lc3F1aXQzNzY5

TRULEAN NUTRITION PRODUCTS | USE CODE: BREE15https://www.trulean.com/?a_aid=67253d04dfd4b

CONNECT WITH ME:

Instagram | https://www.instagram.com/breemesquit/

LEARN MORE ABOUT OUR PRODUCTS:

Instagram | https://www.instagram.com/lashandwaxoc/

Tiktok | https://www.tiktok.com/@lashandwaxoc

Ready to finally understand ManyChat without the overwhelm?

In today’s episode, I break down exactly how estheticians and beauty pros can use DM automation to grow faster, boost engagement, and convert more followers into paying clients… even if you’ve never touched ManyChat before.

I’ll walk you through:

✨ What ManyChat actually is (in simple esthetician-friendly language)

✨ Why “link in bio” is killing your engagement

✨ The beginner automations you should set up FIRST

✨ How DM keywords increase reach, visibility, and bookings

✨ Why I waited way too long to implement ManyChat and what I’d do differently

✨ How this tool fits into your content plan, Instagram strategy, and client journey

Whether you’re a student, new esthetician, or already fully booked, ManyChat is one of the easiest ways to automate conversations, nurture leads, and increase bookings without working more hours.

And yes… no more link in bio. No more links on stories. DM automation wins every time.

I’m keeping this extremely simple so you can implement it TODAY and then go deeper later if you want to.

FREE WAXING 101 COURSE

Master Hard Waxing So You Can Elevate Your Services & Become The Waxing Expert In Your Area!

https://training.lashandwaxoc.com/101

SHOP REBEL WAX

https://lashandwaxoc.com/Wax Pads | SMAs | Rebel Wax | Hard Wax Supplies

GROW YOUR WAXING BUSINESS: 1-ON-1 MENTORSHIP FOR ESTHETICIANS

https://lashandwaxoc.com/products/1-on-1-coaching-with-bree

Want to grow your small business using content? In today’s episode, I’m breaking down everything you need to start creating high-quality videos, from simply using your iPhone to the exact tools I recommend as you level up your content creation.

Whether you’re a beginner who feels overwhelmed or an intermediate creator who wants more polished content, this episode gives you the step-by-step roadmap I wish I had when I started.

In this episode, I share:

• The exact iPhone camera settings I use for crisp, clear content

• My favorite budget-friendly tools + gear to make filming easier

• How to upgrade to intermediate equipment without wasting money

• The habits, discipline + mindset required to stay consistent

• How to film content that actually grows your business

• Tips for estheticians, beauty pros, and service providers

If you’ve been wanting to start creating content for your business, or you’re ready to uplevel what you’re already doing, this episode is for you.

FREE WAXING 101 COURSE

Master Hard Waxing So You Can Elevate Your Services & Become The Waxing Expert In Your Area!

https://training.lashandwaxoc.com/101

SHOP REBEL WAX

https://lashandwaxoc.com/Wax Pads | SMAs | Rebel Wax | Hard Wax Supplies

GROW YOUR WAXING BUSINESS: 1-ON-1 MENTORSHIP FOR ESTHETICIANS

https://lashandwaxoc.com/products/1-on-1-coaching-with-bree