Welcome to the Real Concrete Coating Talk Podcast! Our special guest, Chuck Thokey, will explore the world of sales strategies for concrete coating projects. He brings decades of experience in high-performance sales training, making him a giant in the home improvement industry.

Chuck's journey from owning a floor coating business to coaching thousands of organizations across North America gives him a unique perspective on what it takes to succeed in sales. In this episode, we'll explore the keys to selling at a higher close rate, mastering mindset, navigating seasonality, and uncovering various approaches to sealing the deal on garage floors and concrete coating projects.

As Chuck shares his insights, you'll discover the importance of slowing down your pitch, asking the right questions, and building trust with potential clients. We'll also delve into the difference between being an order taker versus an actual sales professional and why understanding the nuances of human psychology is essential for success in this industry.

So whether you're a seasoned sales rep or a concrete coating entrepreneur looking to elevate your sales game, buckle up for a conversation packed with practical tips, real-world examples, and actionable strategies to take your sales to new heights. Get ready to transform your approach to selling concrete coatings with Chuck Toki on the Real Concrete Coating Talk Podcast!

Learn more about Chuck’s amazing sales training here: https://topreptraining.com

Learn more about us here: https://floorcoatingmarketers.com

Join our free Facebook Group exclusively for concrete coating contractors: https://www.facebook.com/groups/concrete.coating.marketing/

Join us on the latest episode of Real Concrete Coating TalkPod, where we delve into the fascinating entrepreneurial journey of Josh Latimer, a speaker whose story resonates with many in the business world. With insights from his mentor, Latimer’s narrative inspires all entrepreneurs and emphasizes the unity within our community.

Latimer enlightens listeners on diverse marketing perspectives through his acclaimed podcast, War Plan. He advocates that every facet of life involves marketing, from parenting to personal branding. He underscores the significance of consistency in marketing strategies, stressing the importance of choreography and attention to detail.

The episode further explores common entrepreneurial challenges, such as combating boredom and negative money mindsets, with self-sabotage identified as a prevalent issue. Latimer highlights the internal battle within one's mindset, particularly among rebellious entrepreneur personalities, often characterized by ADD traits or being slightly on the spectrum.

In closing, the episode reiterates the crucial role of mindset and strategic marketing in achieving entrepreneurial success. By embracing the redundancy of marketing and refining choreography skills, entrepreneurs can transcend failure and realize their ambitions. Tune in to Real Concrete Coating TalkPod and embark on a transformative journey toward entrepreneurial excellence.

Learn more about us here: https://floorcoatingmarketers.com

Join our free Facebook Group exclusively for concrete coating contractors: https://www.facebook.com/groups/concrete.coating.marketing/