What does it really mean to “get it right” when it comes to culture and brand experience?

This week, I’m joined by Aaliyah Taylor, a seasoned experiential marketer and Senior Community Events Manager at Adobe, for a bold conversation about authenticity, representation, and building unforgettable brand moments.

From running her own event space to curating massive, culture-forward activations at Adobe, Aaliyah shares how she navigates the tension between corporate expectations and cultural truth. We dive into what it takes to build intimacy at scale, how to measure emotion when spreadsheets fall short, and why brands can’t afford to play it safe anymore.

If you care about building brand experiences that are culturally tuned-in, emotionally resonant, and built on more than just metrics, this episode will change the way you approach your work.

About Aaliyah
I build culture, community, and clout — on purpose 🪐

I’m Aaliyah Taylor, a culture architect and experiential marketer with a thing for turning brand potential into real-world magic. I don’t do fluff. I create experiences that crack the cultural code—think viral moments, immersive IRL activations, and scroll-stopping visuals that don’t just trend... they linger.

Born in Baltimore. Built in Atlanta. Forever rooted in community and storytelling.

From creative strategy to cultural storytelling, I help brands become unforgettable, by being undeniably themselves.

Currently bringing the heat as Senior Community Events Manager at Adobe and hosting Dress Rehearsal, my audio newsletter that captures the soul, mess, and momentum of being a Black woman with range.

If you’re here to build something bold, soulful, and actually worth remembering — we should talk.

Connect with Aaliyah
LinkedIn: https://www.linkedin.com/in/hiaaliyahtaylor/

Connect with Veronica
Instagram: https://www.instagram.com/vromney/
LinkedIn: https://www.linkedin.com/in/vromney/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

What if AI wasn’t just a tool... but your next hire?

In this eye-opening conversation, Natalie MacNeil, founder of AI Dream Team, joins me to break down how entrepreneurs and marketers can build smart, scalable systems using multi-agent workflows and ethical AI strategy.

We explore what it really means to adopt an AI-first mindset, how to design your own AI-powered marketing team, and why prompting is the new literacy. Natalie shares practical use cases, privacy considerations, and what’s coming next from agentic commerce to wallet marketing and decentralized identity.

If you’ve been dabbling in AI tools but wondering how to actually build a system that saves time, scales your creativity, and respects your values, this episode is your roadmap.

About Natalie

I'm a Futurist, an ICF-credentialed professional coach for leaders and entrepreneurs, and an Emmy Award-winning interactive media producer.

My work has been featured in media outlets such as Forbes, Inc., CNN, and Glamour. I'm honored to be recognized by Inc. Magazine as one of the "27 Women Leaders Changing the World.

Connect with Natalie

Website: nataliemacneil.com

LinkedIn: https://linkedin.com/in/nataliemacneil

Connect with Veronica

Instagram: https://www.instagram.com/vromney/

LinkedIn: https://www.linkedin.com/in/vromney/

If you found value in today's episode, I would appreciate it if you could leave a rating and review.

What happens when a yoga entrepreneur takes the reins as CMO in one of the stiffest industries around?

In this episode, Kate Brown joins me to talk about what it really takes to lead marketing inside a legacy space like insurance and how to challenge everything from team structure to brand messaging without losing trust along the way.

We dive into what it means to earn leadership through action, how to rebuild marketing from the trenches, and why being obsessed with micro moments might be the most underrated skill a CMO can have. From integrating behavioral science to refining internal playbooks, Kate shares a rare behind-the-scenes look at marketing transformation from the inside out.

About Kate

Guided by my education in Psychology and after founding an online yoga platform, I now lead marketing and overall impact as CMO of Insurely Inc, Canada's fast growing online Insurance Brokerage.

I'm here creating our own playbook to market Insurance in a normally un-sexy industry.

I have facilitated relationships with National Brands and small data driven teams alike that have focused on positioning Insurely as a challenger brand.

I am passionate about data-driven marketing, behavioural science and consumer insights, I love applying my psychology background to better understand customer behaviour and shape marketing strategies that resonate with today’s digital-first consumers.

I am a life long learner and love connecting with likeminded brands & people. If that's you, I welcome you to connect here, or reach out directly.

Connect with Kate

https://www.linkedin.com/in/kate-brown-a1874553/

kateb@insurely.ca.