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The Pulp Writer Show

The Pulp Writer Show

De : Jonathan Moeller
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 Hosted by Jonathan Moeller (author of the FROSTBORN and SEVENFOLD SWORD fantasy series and the SILENT ORDER scifi series), the Pulp Writer Show discusses how to write, format, publish, and sell your novel. Sometimes there are jokes.Copyright Jonathan Moeller Art Direction Economie Management et direction
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    • Episode 289: Using The Universal Monsters To Write Compelling Villains

      Episode 289: Using The Universal Monsters To Write Compelling Villains
      Feb 9 2026

      In this episode, we look at how the classic black & white Universal movie monsters tap into universal fears, and how you can use that to create compelling villains in your book.

      This coupon code will get you 50% off the audiobook of Dragonskull: Shield of the Knight, Book #2 in the Dragonskull series, (as excellently narrated by Brad Wills) at my Payhip store:

      GARETH50

      The coupon code is valid through February 16, 2026. So if you need a new audiobook this winter, we've got you covered!
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      13 min
    • Episode 288: Five Additional Business Lessons For Indie Authors From Brandon Sanderson's Apple TV Deal

      Episode 288: Five Additional Business Lessons For Indie Authors From Brandon Sanderson's Apple TV Deal
      Feb 2 2026
      In this week's episode, we look at five business lessons for indie authors from Brandon Sanderson's recent Apple TV deal. Once again it is time for Coupon of the Week! This coupon code will get you 25% off the ebooks in the Silent Order series at my Payhip store: CALASKAR25 The coupon code is valid through February 9, 2026. So if you need a new ebook this winter, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 288 of The Pulp Writer Show. My name is Jonathan Moeller. Today is January the 30th, 2026 and today we are discussing five additional business lessons for indie authors from Brandon Sanderson in the aftermath of his recent Apple TV deal. Before we get into that, we will have a Coupon of the Week and an update on my current writing and publishing progress. First up is Coupon of the Week. This week's coupon code will get you 25% off the ebooks in the Silent Order series at my Payhip store. And that coupon code is CALASKAR25. And as always, you can get the coupon code and the links to my Payhip store in the show notes of this episode. This coupon code will be valid through February the 9th, 2026. So if you need a new science fiction ebook to read for this winter, we have got you covered. And now for an update on my current writing and publishing projects. Now that Blade of Storms is out and is doing well (thank you all for that), my main project is now Cloak of Summoning, and I am 34,000 words into it as of this recording, which puts me on Chapter 6 of 23 in the outline. I think it's probably going to come out in March because February is a short month and Cloak of Summoning is going to be a long book. So hopefully it should come out early in March. I'm also 1,000 words into Blade of Wraiths, which will be the fourth book in my Blades of Ruin epic fantasy series. That will be my main project once Cloak of Summoning is done. So hopefully that will come out in probably April or thereabouts. In audiobook news, recording is very nearly completed for Blade of Shadows, the second book in the Blades of Ruin epic fantasy series, and that will be narrated by Brad Wills. Hollis McCarthy is currently working on the audiobook of Cloak of Titans, and I think she's about halfway through. So hopefully we should have some new audiobooks for you to listen to before much longer. And that is where I'm at with my current writing and publishing projects. 00:02:04 Main Topic of the Week: 5 Business Lessons For Indie Authors From Brandon Sanderson Now onto our main topic this week, five additional business lessons for indie authors from Brandon Sanderson. And I think it is objectively factual to say that Brandon Sanderson is probably the most successful fantasy author who is currently publishing. Beyond the sheer number of sales, what many find most impressive about what he's achieved is his company, Dragonsteel Entertainment, that he has been able to create. It consists of Kickstarter campaign work, special book editions, a successful convention, merchandising (including an RPG), and a whole slew of other things. Even for authors like me operating on a much smaller scale, there are a few things to learn from his success at publishing and creating a specialized empire. Now what's amusing is the notes for the show were prepared a couple of weeks ago, but a few days ago, the news was announced that Brandon Sanderson entered into a licensing deal with Apple TV to produce adaptations based on his Mistborn and Stormlight Archive series. As the author himself said on Reddit, "The decision to pick Apple was due to two factors. First, the levels of approvals and control. Apple wants to be a true partner with me and they feel like they really get what I want to do. Second, their track record. Apple does fewer things, but higher quality than some other studios. I find virtually everything of theirs I watch is excellent and creator driven." So that and an impressive degree of creative control he wrung out of Apple for this and if you are at all familiar with the history of movie adaptations, you know that the author getting any degree of creative control does not happen all that often. Usually what happens is the studio cranks out the adaptation that butchers the book and then it disappears into obscurity. So this actually happens to tie in quite well with the original theme of today's episode, which is the Five Business Lessons from Brandon Sanderson. He was able to reach this level of success by following these five business lessons consistently over a period of decades. So we will go into that now. #1: Find a way to meet fan demand and find gaps in the market. Sanderson was ahead of traditional publishing when it came to responding to fan requests for high quality letter bound or other enhanced special editions. By focusing on this gap in the market, he was able to meet a need expressed by his most passionate fans and get an additional round of sales from existing ...
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      12 min
    • Episode 287: Five Lessons Learned From My Ten Bestselling Books Of 2025

      Episode 287: Five Lessons Learned From My Ten Bestselling Books Of 2025
      Jan 26 2026
      In this week's episode, I take a look back at my ten bestselling books of 2025, and consider five lessons learned from them. This coupon code will get you 50% off the audiobook of Dragonskull: Sword of the Squire, Book #1 in the Dragonskull series, (as excellently narrated by Brad Wills) at my Payhip store: DRAGONSKULL50 The coupon code is valid through February 2, 2026. So if you need a new audiobook this winter, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 287 of The Pulp Writer Show. My name is Jonathan Moeller. Today is January the 23rd, 2025, and today we are discussing five lessons learned from my 10 bestselling books of 2026. We'll also have Coupon of the Week and an update at my current writing, publishing, and audiobook projects. So let's start off with Coupon of the Week. This week's coupon code will get you 50% off the audiobook of Dragonskull: Sword of the Squire (as excellently narrated by Brad Wills) at my Payhip store. And that coupon code is DRAGONSKULL50. And as always, links to my Payhip store and the coupon code will be available in the show notes of this episode. This coupon code will be valid through February 2, 2026. So if you need a new audiobook this winter, we have got you covered. Now for an update on my current writing, publishing, and audiobook projects. I am very nearly done with Blade of Storms, the third book in my Blades of Ruin epic fantasy series. I am probably just going to stay inside and finish it this weekend because it is very cold. It is winter, but it looks like this week we are having super winter and I'm in the part of the US where we're not getting any snow thankfully, but it is in fact -20 degrees [Fahrenheit] outside, which makes it a good time to stay inside and work on Blade of Storms. So hopefully it will start going live by the time this episode goes live or shortly thereafter. I'm also 16,000 words into Cloak of Summoning, which will be the 14th book in the Cloak Mage series. And if all goes well, that should be my main project soon. It might come out before the end of February, but it will probably slip to March, the way things are looking. In audiobook news, we're very nearly done with the audiobook of Blade of Shadows (as excellently recorded by Brad Wills) and hopefully that should start getting through quality assurance on the various audiobook platforms before too much longer. Hollis McCarthy has started working on Cloak of Titans, the 11th book in the Cloak Mage urban fantasy series. So that is where I'm at with my current writing, publishing, and audiobook projects. 00:02:09 Main Topic of the Week: 5 Lessons Learned from My 10 Bestselling Books from 2025 And now let's move on to our main topic this week, five lessons learned from the top 10 of my bestselling books from 2025. I have this growing pile of tax paperwork on my desk and that got me to thinking about what were my 10 bestselling books of 2025 because all the sales data is now in so I can parse it and look back and see which books of mine sold the best in 2025. I thought it'd be interesting to look at my 10 bestselling ebooks, audiobooks, and paper books for 2025 and see what percentage of them or what rather what percentage of book revenue came from new stuff published in 2025 and old stuff that I had published previously and then I would take a look at five lessons learned from that. So with all that in mind, let's take a first look at my ten bestselling ebooks of 2025 and what percentage of my book revenue for 2025 came from new books and from my backlist. So first up, my 10 bestselling ebooks of 2025: 1. Shield of Deception 2. Shield of Battle 3. Shield of Power 4. Ghost in the Assembly 5. Ghost in the Corruption 6. Cloak of Worlds 7. Blade of Flames 8. Ghost in the Siege 9. Blade of Shadows 10. Cloak of Illusion And for my total ebook revenue for 2025, 29.3% came from new books and 70.7% came from things I published prior to 2025. So let's look at the 10 bestselling audiobooks of 2025: 1. The Ghosts: Omnibus One 2. Cloak Mage Omnibus One 3. Ghost Armor Omnibus One 4. Dragonskull Omnibus One 5. The Ghosts Omnibus Two 6. The Ghosts Omnibus Three 7. Half-Elven Thief: Omnibus One 8. Ghost Exile Omnibus One 9. Cloak Mage Omnibus Three 10. Frostborn: The Shadow Prison: Frostborn, Book 15 So for audio, for my total revenue, 11.92% of it came from things that were newly published in 2025 and 88.08% came from things that had been published prior to 2025. Now my top 10 selling print books: 1. The Windows Command Line Beginner's Guide - Second Edition 2. The Linux Command Line Beginner's Guide 3. The Ubuntu Beginner's Guide 4. Frostborn: The Gray Knight 5. Shield of Storms 6. Frostborn: The Master Thief 7. Shield of Darkness 8. Shield of Deception 9. Frostborn: The Shadow Prison 10. Frostborn: The Eightfold Knife In terms of the percentages of my total print revenue, 5.57% came from things that have been published in ...
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      15 min
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