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PROFITABLE TALKS...

In this episode of The Profitable Creative, host Christian Brim interviews John Doherty, a successful entrepreneur and coach, who shares his journey from digital marketing to building and selling agencies. John discusses the importance of understanding business numbers, the impact of pricing strategies on profitability, and how to decouple personal identity from business success. He emphasizes the significance of building a business that is attractive for sale and navigating the challenges posed by AI in the industry. The conversation also touches on the influence of the book 'Profit First' and the necessity of knowing key performance indicators to drive business growth.

PROFITABLE TAKEAWAYS...

• John Doherty has built agencies generating over $50 million.
• Understanding your business numbers is crucial for success.
• Decoupling your identity from your business can lead to better decisions.
• Pricing strategies can significantly impact profitability.
• Building a business with the intention to sell can create value.
• AI is changing the landscape of business and marketing.
• Labor efficiency is a key metric for service businesses.
• Profit First provides a framework for running a profitable business.
• You can often double your pricing without losing clients.
• Confidence in pricing comes from understanding your value.

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PROFITABLE TALKS...

In this episode of the Profitable Creative, host Christian Brim speaks with Jonathan Schüßler, a photographer and videographer based in Germany. They discuss Jonathan's journey into the creative industry, the dynamics of the wedding industry, and the balance between personal life and work. Jonathan shares insights on B2B marketing, the importance of SEO, and building trust with clients. They also delve into pricing strategies and the emotional aspects of pricing in both the wedding and B2B sectors. The conversation concludes with Jonathan's thoughts on the challenges and opportunities in the creative business landscape.

PROFITABLE TAKEAWAYS...

• Jonathan started his journey in photography while studying at university.
• He transitioned from shooting weddings to focusing on B2B video content.
• The wedding industry in Germany is influenced by trends from the US and Australia.
• Jonathan prefers to work locally to maintain a work-life balance.
• SEO is crucial for local businesses to compete effectively.
• Building trust with clients is essential for successful marketing.
• Pricing strategies can significantly impact perceived value.
• Emotional factors play a key role in purchasing decisions.
• Jonathan enjoys the variety of working in both wedding and B2B sectors.
• He emphasizes the importance of presenting oneself professionally in business.

Get your copy of Profit First for Creatives ➡️
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Paying too much in taxes? Let's fix that! ➡️
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PROFITABLE TALKS...

In this episode of The Profitable Creative, host Christian Brim interviews Jon Morgan, founder of Rival Studios, who shares his journey from aspiring pastor to successful entrepreneur in the creative business. Jon discusses the evolution of his company from JM Films to Rival Studios, focusing on video production in the sports industry. He emphasizes the importance of sales, hiring challenges, and the impact of AI on creative work. Listeners gain insights into pricing strategies, navigating project-based work, and the significance of understanding client budgets.

PROFITABLE TAKEAWAYS...

• Jon Morgan's journey began in digital media during high school.
• He transitioned from aspiring pastor to entrepreneur after being laid off.
• Starting JM Films, he focused on video production after realizing his strengths.
• The shift to Rival Studios marked a commitment to the sports industry.
• Networking and perseverance were key in breaking into sports media.
• Sales became a crucial focus for sustaining the business.
• Hiring challenges led to a reliance on freelance talent.
• Project-based work created cash flow inconsistencies.
• Understanding in-house vs. freelance models is essential for growth.
• Pricing strategies evolved from competitive to value-based approaches.

Get your copy of Profit First for Creatives ➡️
https://forms.coregroupus.com/profit-first-for-creatives-book-page

Paying too much in taxes? Let's fix that! ➡️
https://forms.coregroupus.com/scorp-booking