Couverture de The Professional Artist Podcast: Art Business Transformations

The Professional Artist Podcast: Art Business Transformations

The Professional Artist Podcast: Art Business Transformations

De : The Professional Artist Association
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 If you want to make it in the art world, talent is key - but so is mastering the business side. The Professional Artist Podcast is where fine artists and commerce meet. Co-hosts Miguel L. Mayher and Cristina Demiany guide visual artists through an audio gallery, exploring how to show and sell your art, land commissions, apply for artist grants, license your art, and much more. This is where your art career begins to grow. Miguel L. Mayher is the Director of Education at the Professional Artist Association. Previously, he worked with Google Arts & Culture, striking partnerships with national museums. He is also a Global Economic Symposium Young Fellow and a One Young World Ambassador. Cristina Demiany is a Senior Art Business Coach at the Professional Artist Association. She formerly served as Senior Program Manager at Sotheby’s Institute of Art and as Executive Director of the National Children’s Chorus. The Professional Artist Association is a global organization dedicated to providing real-world education for visual artists, including painters, sculptors, and fine art photographers.© Professional Artist Association Art Direction Economie Management et direction
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    Épisodes
    • I Opened My Own Art Gallery — Here’s What I Learned the Hard Way

      I Opened My Own Art Gallery — Here’s What I Learned the Hard Way
      Feb 17 2026

      What does it actually take to open a gallery as an artist … financially, logistically, and emotionally?

      In this episode of The Professional Artist Podcast , oil painter and gallery owner Krista Schumacher is featured by the Professional Artist Association (https://professionalartist.com/join ), the world’s fastest-growing global community for committed fine artists.

      Krista is a La Jolla–based palette knife painter known for her bold, textured coastal landscapes. After committing to painting full-time in 2017, she quickly built a national and international collector base. She went on to found Krista Schumacher Art Gallery, voted Best Art Gallery in La Jolla in 2023 and 2024, and has collaborated with brands including Ferrari, Paramount Studios, and Hilton.

      In this episode, Krista breaks down what it actually takes to move from selling individual paintings to running a gallery… including the financial risk, complex leases, and the constant logistics of managing a physical space. She also shares how commissions stretched her beyond her limits and why saying yes early created momentum.

      This episode offers a direct look at building a gallery-driven art business… without losing creative control.

      ”Having a physical space where people could come meet you, interact with your art, see your work in person. Absolutely changed my career.”

      — Krista Schumacher

      Timestamps:

      00:00 Introduction

      02:34 Capturing an Iconic Landscape with a Personal Voice

      05:37 When a Side Project Becomes a Career Path

      10:47 Overcoming the Fear of Networking and Putting Yourself Out There

      14:03 Taking on a Career-Defining Commission

      16:58 Navigating Major Opportunities and Behind-the-Scenes Challenges

      22:05 The Realities of Managing and Sustaining a Gallery

      25:34 The Power of Mentorship and Creative Collaboration

      27:11 Embracing Possibility and Building a Gallery on Your Own Terms


      Access the members-only full unabridged conversation here:

      https://hub.professionalartist.com/c/deep-dives-vault/krista-schumacher

      Links to artworks discussed:

      • Her artworks can be seen in the YouTube version of this podcast here.

      Resources

      • La Jolla Art and Wine Festival: https://www.lajollaartandwine.com/

      Connect with Krista

      • Website: https://www.kristaschumacherart.com/
      • Instagram: https://www.instagram.com/kristaschumacherart/?hl=es

      Learn more about The Professional Artist Association:

      • Join 50,000+ artists getting Free advice & inspiration:
      • https://professionalartist.com/podcast/#join-free-artist-letter
      • Join ≈1,000 committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join
      • Instagram: https://www.instagram.com/professionalartistaccelerator

      Free training and resources:

      • Free training on how to find art buyers without a big following: https://professionalartist.com/find-your-next-3-fine-art-collectors/?utm_source=PODCAST&utm_medium=social&utm_campaign=2025-06
      • Free insider report on how Painters, Sculptors, and Fine Art Photographers make their art income stable and consistent: https://professionalartist.com/report/?utm_source=PODCAST&utm_medium=social&utm_campaign=free_report

      If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review. We read every single one.
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      30 min
    • You Don’t Have to Be a Salesperson to Sell Your Art

      You Don’t Have to Be a Salesperson to Sell Your Art
      Feb 10 2026
      What does it really take to build a sustainable art career online… without being salesy, aggressive, or losing the joy in your work?In this episode of The Professional Artist Podcast, contemporary painter Marnie McKnight is featured by the Professional Artist Association (https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.Marnie is an internationally collected Australian artist best known for her abstract paintings and Light Reading series. Emerging in 2016, she has become one of Bluethumb’s top-selling artists, with work held in private and corporate collections across more than 25 countries. Her paintings are defined by restrained palettes, emotional clarity, and a quiet warmth that invites viewers to slow down.Rather than relying on traditional sales tactics, Marnie built her career online by focusing on visibility, consistency, and trust. She credits the internet with making her career possible… allowing collectors to encounter her work naturally and connect with it on their own terms.In this episode, Marnie breaks down how artists can sell work without feeling like a salesperson, what actually helps collectors feel comfortable buying art online, and how steady, long-term sales are built through presence rather than pressure.This conversation offers a grounded look at building an online art career rooted in joy, human connection, and a clear visual language that collectors return to again and again.“What I'm trying to do in my art is actually get back the childlike quality of painting.Just that rawness and that joy out of painting.”— Marnie McKnightTimestamps:00:00 Introduction 03:13 The Importance of Joy and Human Connection in Art 04:19 Tips for Selling Art Without Being Pushy 05:26 The Impact of Online Visibility on Art Sales 06:44 Finding Inspiration in Literature 08:31 The Shift from Abstract to Figurative Painting 10:10 Building Personal Connections with Collectors 11:59 The Role of Color and Style Consistency 13:42 Navigating the Challenges of Online Art Sales 14:44 Creating Artwork with Meaning and Intention 16:51 Balancing Business with Artistic Expression 18:26 The Power of Community Support in Art 19:58 Encouragement for Emerging ArtistsAccess the members-only full unabridged conversation here:https://hub.professionalartist.com/c/deep-dives-vault/marnie-mcknightLinks to artworks discussed:Her artworks can be seen in the YouTube version of this podcast here.ResourcesBlue Thumb: https://bluethumbart.com/The Other Art Fair: https://www.theotherartfair.com/The Affordable Art Fair: https://affordableartfair.com/Connect with MarnieWebsite: https://marniemcknight.com/Instagram: https://www.instagram.com/marniemcknightart/?hl=esLearn more about The Professional Artist Association:Join 50,000+ artists getting Free advice & inspiration:https://professionalartist.com/podcast/#join-free-artist-letterJoin ≈1,000 committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/joinInstagram: https://www.instagram.com/professionalartistacceleratorFree training and resources:Free training on how to find art buyers without a big following: https://professionalartist.com/find-your-next-3-fine-art-collectors/?utm_source=PODCAST&utm_medium=social&utm_campaign=2025-06Free insider report on how Painters, Sculptors, and Fine Art Photographers make their art income stable and consistent: https://professionalartist.com/report/?utm_source=PODCAST&utm_medium=social&utm_campaign=free_reportIf you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review. We read every single one.
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      26 min
    • How Robert Williams Built an Art Career Without the Art World’s Permission

      How Robert Williams Built an Art Career Without the Art World’s Permission
      Feb 3 2026

      What does it actually take to build a serious art career without permission, validation, or institutional approval?
      In this episode of The Professional Artist Podcast, contemporary painter Robert Williams is featured by the Professional Artist Association (https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.

      Robert is a foundational figure in the lowbrow and pop surrealism movements, emerging from 1960s counterculture when his work was rejected by the fine art establishment. Drawing from comic books, underground publishing, and narrative painting, he built a practice that challenged academic definitions of art while maintaining high technical standards.

      For more than five decades, Robert has sustained a global career outside the academic system, building audiences and income through cultural communities rather than institutional approval. His work is now held in collections across every continent.

      In this episode, Robert explains how to build a serious art career without permission… by aligning with real audiences, prioritizing narrative clarity over trends, and maintaining an uncompromising vision that endures controversy.

      This conversation offers a direct look at what artistic independence actually requires beyond gatekeepers and validation.

      “People throw rocks at me and I just keep going on. And I've got paintings in every continent on the earth and as happy as I can be.”

      — Robert Williams

      Timestamps:
      00:00 Introduction
      03:50 The Significance of "In the Land of Retinal Delights"
      06:08 Early Inspirations from Comic Books
      08:24 Transition to Punk Rock Art
      10:40 Building a Career Outside Traditional Art
      12:24 Navigating the Underground Comic Book Scene
      14:10 The Impact of Abstract Expressionism
      15:55 Challenges
      18:30 Reflections on the Helter Skelter Show
      20:44 The Evolution of Artistic Expression
      22:00 The Role of Imagination in Art
      23:30 Facing Artistic Rejection and Validation
      25:00 Conclusion and Final Thoughts on Creative Autonomy

      Access the members-only full unabridged conversation here:

      https://hub.professionalartist.com/c/deep-dives-vault/robert-williams

      Links to artworks discussed:

      • His artworks can be seen in the YouTube version of this podcast here.

      Resources

      • Juxtapoz Art & Culture Magazine: https://www.juxtapoz.com/news/magazine/features/robert-williams-the-godfather/
      • Los Angeles County Art Museum: https://www.lacma.org/

      Connect with Robert

      • Website: https://www.robtwilliamsstudio.com/
      • Instagram: https://www.instagram.com/robertwilliamsartist/

      Learn more about The Professional Artist Association:

      • Join 50,000+ artists getting Free advice & inspiration:
      • https://professionalartist.com/podcast/#join-free-artist-letter
      • Join ≈1,000 committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join
      • Instagram: https://www.instagram.com/professionalartistaccelerator

      Free training and resources:

      • Free training on how to find art buyers without a big following: https://professionalartist.com/find-your-next-3-fine-art-collectors/?utm_source=PODCAST&utm_medium=social&utm_campaign=2025-06
      • Free insider report on how Painters, Sculptors, and Fine Art Photographers make their art income stable and consistent: https://professionalartist.com/report/?utm_source=PODCAST&utm_medium=social&utm_campaign=free_report

      If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review. We read every single one.
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      26 min
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