Creating a product strategy is essential for any successful business. It allows you to focus the companies efforts and resources on the most important aspects of the product and helps ensure that you meet the needs of your customers.

In this episode Henry and I dive into how you can create a new product strategy or pivot your existing one to start you off on the right footing in creating value but also touching on some of the pitfalls to avoid when creating a product strategy!

'Start with the why?' When creating a digital product, we usually focus on a specific problem or opportunity space in order to create a solution to achieve a desired outcome or solve a problem. If only it were so straightforward! In reality, products go through many iterations; more data provides insight, the product strategy evolves, assumptions are tested and hypothesises are proven or disproven.

Whether working on the first version or further iterations of a product, it is important to keep focused on the direction of travel in order to keep on the desired path to success.

In this episode I am joined by Roman Pichler, Author and renowned Product Expert and we deep dive into how you can create a captivating vision for your product to start you off on the right footing but also touching on some of the pitfalls to avoid when creating vision.

Core to implementing the right pricing strategy is understanding what the perceived value the product holds for the customer; this indicates what customers value and what price they are willing to pay for it. If you learn this before implementing new features or launching a new product this is sure to increase the chances of product success!

In this episode, I am joined by Dan Balcauski, Principal Consultant for Product Tranquillity deep dive into how important pricing and understanding value and how important it is for achieving product success.