The Price War and Beauty Contest: Why Staging Sells Homes
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The Price War and Beauty Contest: Why Staging Sells Homes
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In this episode of Behind the Closing Door, Nicole and Tony sit down with Stephanie Breckbill, owner of SLB Design Company, wellness-focused staging consultant, clarity coach, and co-host of the Stager Savvy podcast. Stephanie shares why home staging is more than just pretty décor—it's about creating a feeling that helps buyers instantly connect with a property.
The conversation dives into how sellers can make their homes stand out in today's competitive market, the psychology behind buyer decisions, and why staging is both a "price war and a beauty contest." Stephanie also offers practical design tips, from decluttering and lighting updates to using bold trends in the right spaces. Beyond staging, she opens up about her journey into clarity coaching and how it empowers both her clients and fellow small business owners.
This episode is packed with insights for real estate agents, homeowners preparing to sell, and anyone who wants to make their space feel intentional and market-ready.
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