What if the secret to building a successful business isn't doing more—but being more present?

As entrepreneurs, we wear "busy" like a badge of honor. We fill every moment, chase every opportunity, and convince ourselves that constant motion equals progress. But what if this approach is actually holding us back? Ellen Williams, author of Creating Time: The Key to Productivity and Peace, challenges the hustle culture narrative and reveals why presence—not productivity—is the real competitive advantage for founders.

Ellen shares her journey from a verbally abusive marriage to building a thriving consulting practice, and how learning to be present transformed not just her business, but her entire life. We explore why founders resist rest, how identity shapes our relationship with work, and practical ways to create time (not just manage it) so you can build the business and life you actually want.

Highlights

• Why the biggest mistake founders make is believing they always have to be doing something

• The identity trap: How wearing yourself out becomes a false badge of honor

• Decision lists vs. to-do lists: A simple reframe that reduces overwhelm

• The power of being present: How it prevents burnout before you get there

• Why authenticity matters more than you think in building sustainable business relationships

• Small practices that cultivate presence: Starting with your phone and keys

• How to create time by making conscious choices in everyday moments

• The truth about entrepreneurship: You're going to make mistakes, and that's how you learn

Chapters

[0:00] Introduction to Ellen Williams

[1:04] The Importance of Presence and Self-Care

[3:16] Common Objections and Misconceptions

[6:14] The Role of Identity in Entrepreneurship

[8:17] Ellen's Personal Journey and Insights

[16:14] Practical Tips for Cultivating Presence

[24:31] Conclusion and Final Thoughts

Resources Mentioned

• Awaken the Giant Within by Tony Robbins

• Creating Time: The Key to Productivity and Peace by Ellen Williams

• The Salient Strategist (Ellen Williams' firm)

Connect with Bryan Steele
LinkedIn: https://www.linkedin.com/in/bryan-steele-ks/

Want to join with other like minded entrepreneurs? Visit the Good Humans Growth Network for connections and support (and sign up for the next conference): https://www.theghgn.com/