Influence drives the fashion and beauty industries, but are we measuring it in the right way?

In this episode, I speak with Alison Bringé, Chief Marketing Officer at Launchmetrics, about the real power of celebrity and influencer partnerships. From red carpet moments to viral TikTok clips, these are the moves that shape brand perception and sales. But behind the buzzwords and paid fame lies a deeper question: how do we actually qualify influence?

We discuss the murky history of measuring press impact and reach, and Launchmetrics’ Media Impact Value (MIV®) that help brands quantify the true value of visibility across print, social and online. Alison also shares her views on what makes a great brand moment, how brands get it wrong, and why understanding context is just as important as counting clicks.

Mentioned in the episode:

· Launchmetrics Brand Ambassador Marketing 2025 Report

· Upcoming Webinar on Qualitative Metrics

About the guest:
Alison Bringé is the Chief Marketing Officer at Launchmetrics, a brand performance platform used by leading fashion, lifestyle and beauty brands to measure and amplify their influence.

Connect with her on LinkedIn
Learn more about Launchmetrics

You can connect with me on LinkedIn at Kayleigh-Anne Soryal or visit lovecomms.co.uk

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