In this Playbook Case Study, we will break down the hype strategy of Pushpa 2 that helped them earn almost ₹1,000 crores that too, before releasing the film. From creating iconic dialogues to leveraging viral trends, the team behind Pushpa has mastered the art of turning a movie into a movement. But what if I told you that this is a set of strategies that have been used by CEOs and Companies since decades? 📈 What You'll Learn from this Playbook Case Study: 1. How Pushpa 2 captured mass attention through storytelling and anticipation. 2. The three types of Hype Marketing to boost your brand. 3. Lessons YOU can apply to your own brand, business, or content strategy. If you're a marketer, creator, or movie buff looking to learn powerful branding tactics, this is a must-watch! 🚀

Learn from the learnings, risks and mistakes of one of the most successful business tycoons of the World, Mr. Ratan Tata. This video was written and released before Sir Ratan Tata passed away. Hence, a lot of the dialogues were written when Sir Ratan Tata was alive. He was a legend and a person with the purest of hearts. We and the entire nation will always deeply admire and respect him. We thank him for his selfless service and wish him peace. Thank you Ratan Sir for inspiring all of us. We also thank Zero1 by Zerodha for supporting and believing in us.