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The Playbook

The Playbook

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JWS Founder and CEO Haley Rosen sits down with some of the biggest names in the business of women's sports to give fans an inside look at how they built their business, discussing the latest deals, headlines and trends that are shaping the space. Presented by Justworks.2024 Just Women’s Sports Economie
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  • Can the LA Sparks Become One of the WNBA’s Premier Franchises Again? | The Playbook

    Can the LA Sparks Become One of the WNBA’s Premier Franchises Again? | The Playbook
    Sep 14 2026
    Stacy Johns sits down with Haley to discuss all things WNBA, LA Sparks, and if Cathy Engelberg deserves all the criticism she gets. Plus Stacy digs into her career background and how she got to where she is today! Chapters 0:00 Introduction 7:58 Cathy Engelbert, Double Standards & Women in Leadership 17:23 What the WNBA Can Learn From MLS & the NBA 26:09 Rebuilding the LA Sparks 35:51 The Sparks’ Big Investment 40:58 Bay FC, the NWSL & Lessons From Women’s Soccer 47:01 How LAFC Became MLS’s First $1 Billion Club 52:13 Scaling a Sports Startup Just Women’s Sports is the leading digital media platform dedicated exclusively to women’s sports. In a world where women’s sports have been historically underfunded and under-promoted, Just Women’s Sports exists to shine a light on all the stories, athletes and moments that define and fuel the space. Through original podcasts, premium video programming, social media, editorial content, a newsletter, and exclusive merchandise and live events, Just Women’s Sports is committed to making it both easy and fun to be a women’s sports fan. Add us on: Instagram: https://www.instagram.com/justwomenssports/ Twitter: https://twitter.com/justwsports Tik Tok: https://www.tiktok.com/@justwomenssports?
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    58 min
  • “If We Bet the House on Women, That Could Be a Game Changer.” Allyson Felix | The Playbook

    “If We Bet the House on Women, That Could Be a Game Changer.” Allyson Felix | The Playbook
    Aug 24 2026
    On this episode of The Playbook, Olympic legend and women’s sports trailblazer Allyson Felix joins Cosette Chaput, CEO and co-founder of Always Alpha, to talk about why they launched the first talent management firm focused entirely on women’s sports. Allyson opens up about what it takes to come back to the sport with LA 2028 on the horizon, what motivates her at this stage of her career, and why she believes there is still so much opportunity to change the way women athletes are represented. Plus, Allyson and Cosette take us inside the creation of Always Alpha, the outdated models they wanted to challenge, and their vision for an agency built around the whole female athlete — not just what she does on the field. This episode is presented by Justworks. Chapters 00:00 Intro 01:20 Building the First Agency Focused on Women Athletes 09:38 How Always Alpha Is Changing Athlete Representation 17:17 What Brands Get Wrong About Women’s Sports 25:35 The Pressure on Women Athletes to Build a Brand 30:56 Allyson Felix’s Comeback for LA 2028 Just Women’s Sports is the leading digital media platform dedicated exclusively to women’s sports. In a world where women’s sports have been historically underfunded and under-promoted, Just Women’s Sports exists to shine a light on all the stories, athletes and moments that define and fuel the space. Through original podcasts, premium video programming, social media, editorial content, a newsletter, and exclusive merchandise and live events, Just Women’s Sports is committed to making it both easy and fun to be a women’s sports fan. Add us on: Instagram: https://www.instagram.com/justwomenssports/ Twitter: https://twitter.com/justwsports Tik Tok: https://www.tiktok.com/@justwomenssports?
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    38 min
  • How Angel City Became the Most Valuable Women's Team in the WORLD with Julie Uhrman

    How Angel City Became the Most Valuable Women's Team in the WORLD with Julie Uhrman
    Aug 3 2026
    Haley Rosen sits down with Julie Uhrman to discuss the founding of Angel City, building one of the most successful clubs in women's sports, and how they built an organization that changed the course of women's sports forever. The episode is presented by Justworks. Chapters 00:00 Introduction 01:05 Early Days of Angel City 13:35 Separate Identity for Women's Sports 18:21 Who Sets the Soccer Culture 23:14 Building ACFC 31:39 Toughest Calls 36:43 100 No's 47:09 Rapid Fire Questions Just Women’s Sports is the leading digital media platform dedicated exclusively to women’s sports. In a world where women’s sports have been historically underfunded and under-promoted, Just Women’s Sports exists to shine a light on all the stories, athletes and moments that define and fuel the space. Through original podcasts, premium video programming, social media, editorial content, a newsletter, and exclusive merchandise and live events, Just Women’s Sports is committed to making it both easy and fun to be a women’s sports fan. Add us on: Instagram: https://www.instagram.com/justwomenssports/ Twitter: https://twitter.com/justwsports Tik Tok: https://www.tiktok.com/@justwomenssports?
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    50 min
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