• The Perfect Press Release

  • De : Tom Clarke
  • Podcast
Couverture de The Perfect Press Release

The Perfect Press Release

De : Tom Clarke
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  • Résumé

  • How do I write a press release? Who do I send it to? How do I know if anyone will read it? Welcome to The Perfect Press Release - Your expert guide lifting the lid on the PR secrets that will make your message impossible to ignore. I'm Tom Clarke, a self-confessed press release geek and experienced PR professional. In this podcast series, I will share the skills that will allow you to effectively use your press releases to tell your company's stories. We'll talk about ways to engage journalists and get their buy-in. We'll explore where to send your press releases when you've written them - and how to get the best value out of distribution services. Plus we'll look at all the tricks you can use to make your press release stand out above all the others. (Music: Intriguing Potential by Northern Points)
    2024
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    Épisodes
    • Bonus Episode: Mike Howarth, Centre Spot UK

      Bonus Episode: Mike Howarth, Centre Spot UK
      May 21 2024

      In the first of a series of bonus episodes, Tom speaks to Mike Howarth, a small business owner who was inspired to write his first press release by listening to this very podcast!

      Mike’s business, Centre Spot UK offers football fans bespoke clothing featuring the coordinates of their local grounds.

      The company has also pledged to donate 5% of all profits back into grass roots football, and has already donated balls and equipment to clubs in the North West.

      Tom and Mike discuss how to create a compelling press release hook and how to get local media interested in his story.

      If you need help with press release writing or strategy, you can contact Tom in the following ways:

      LinkedIn: www.linkedin.com/in/tom-clarke-a6732353

      Website: www.tjcclarke.co.uk

      Email: tom@shinebrighterconsulting.co.uk

      Music credit:

      Pop Rock Bed by Audionautix
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      21 min
    • Episode 4: A Trusted Source

      Episode 4: A Trusted Source
      May 1 2024

      In the fourth and final episode of the series, we look at what to do once you have written your press release.

      Where should you send it? Who to? How can you measure its success?

      In this series, I am joined by:

      Freelance journalist Lauren Potts.

      PR Account Director Duncan McKean.

      And press release expert Andrew Woodall.

      If you need help with press release writing or strategy, you can contact me in the following ways:

      • LinkedIn: linkedin.com/in/tom-clarke-a6732353
      • Website: tjcclarke.co.uk
      • Email: tom@shinebrighterconsulting.co.uk

      Many thanks to Jay Vydelingum at Clement Stories for editing and production.

      [Credits]

      Excerpt from All The President’s Men (C) 1976 Warner Bros. Entertainment Inc.

      Sourced YouTube: https://youtu.be/VkuAFWR4xvw?si=Woq_NI_H0LMUuAvP

      Music:

      Suspense Action by Audionautix

      Intriguing Potential by Northern Points

      The Search by Northern Points

      Namaste by Audionautix
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      23 min
    • Episode 3: The Jigsaw

      Episode 3: The Jigsaw
      Apr 24 2024

      Today, we examine the famous press release template.

      We look at the main components of your press release piece by piece, from the headline to the boiler plate.

      Here’s a link to the example I talk about (08:00").

      • MoneyGram Celebrates Top Workplaces USA Award for Third Consecutive Year

      In this series, I am joined by:

      Freelance journalist Lauren Potts.

      PR Account Director Duncan McKean.

      And press release expert Andrew Woodall.

      If you need help with press release writing or strategy, you can contact me in the following ways:

      • LinkedIn: linkedin.com/in/tom-clarke-a6732353
      • Website: tjcclarke.co.uk
      • Email: tom@shinebrighterconsulting.co.uk

      Many thanks to Jay Vydelingum at Clement Stories (https://www.clementstories.com/) for editing and production.

      [Credits]

      Coca-Cola 1971 - Hilltop “I’d like to buy the world a Coke” (C) The Coca-Cola Company

      Sourced YouTube: https://youtu.be/1VM2eLhvsSM?si=PLxILv4VnVMj8o7a

      Music:

      Intriguing Potential by Northern Points

      The Search by Northern Points

      Namaste by Audionautix

      Attachments area
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      22 min
    Direction Marketing et ventes Economie
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