In another bonus episode, Tom speaks to PR guru Emma Padden.

Emma’s career has seen her ascend to the very top of the PR industry, working as a senior director at several of the biggest agencies in the UK.

But recently Emma, along with seven other equally illustrious colleagues, made a leap into the unknown and set-up their own organisation.

PR Mums is a unique community that offers support for women looking to return to the industry after taking time out to start a family.

Find out more about the work they do at their website: www.pr-mums.com

If you need help with press release writing or strategy, you can contact Tom Clarke in the following ways:

LinkedIn: www.linkedin.com/in/tom-clarke-a6732353

Website: www.tjcclarke.co.uk

Email: tom@shinebrighterconsulting.co.uk

Music credit:

Happy Strummin’ by Audionautix (https://audionautix.com/)

Artificial Intelligence in the PR Industry...

A neat little tool to help you write your press releases? Or DOOM FOR THE ENTIRE HUMAN RACE?

Well, probably the former. But best to stay vigilant...

In this bonus episode, Tom is joined by press release guru and friend of the podcast Andrew Woodall.

They discuss:

- AI content generators that can create a press release in seconds from just a few keywords

- How to give AI releases a human feel

- Whether Tom will still have a job in two years (after being made obsolete by our terrifying robot overlords)

Find out more about PR CoPilot: https://www.agilitypr.com/prcopilot/

If you need help with press release writing or strategy, you can contact Tom in the following ways:

LinkedIn: www.linkedin.com/in/tom-clarke-a6732353

Website: www.tjcclarke.co.uk

Email: tom@shinebrighterconsulting.co.uk

Music credit: Essence by Audionautix (https://audionautix.com/)

Clip from Terminator 2 - © StudioCanal 1991

In the first of a series of bonus episodes, Tom speaks to Mike Howarth, a small business owner who was inspired to write his first press release by listening to this very podcast!

Mike’s business, Centre Spot UK offers football fans bespoke clothing featuring the coordinates of their local grounds.

The company has also pledged to donate 5% of all profits back into grass roots football, and has already donated balls and equipment to clubs in the North West.

Tom and Mike discuss how to create a compelling press release hook and how to get local media interested in his story.

If you need help with press release writing or strategy, you can contact Tom in the following ways:

LinkedIn: www.linkedin.com/in/tom-clarke-a6732353

Website: www.tjcclarke.co.uk

Email: tom@shinebrighterconsulting.co.uk

Music credit:

Pop Rock Bed by Audionautix