On the Hunt for Success podcast, the host interviews Will Bamber of WNUI Safaris in New Zealand, discussing the property’s multi-generation history (including earlier AU Trading roots and WNUI Safaris emerging in the early 1980s) and the family-run culture led by Will’s father Paul. Will shares his multifaceted life: professional racing (including Lamborghini Super Trofeo and other North American series), time living and racing in Asia, and software development focused on ERP/CRM automation for the safari business.

They emphasize that people and relationships drive repeat bookings, and describe using technology and AI to streamline proposals, invoicing, accounting, and data insights while keeping a lean team. They also cover trade-show marketing, continuous lodge improvements (new cabin, upgrades, potential jacuzzi area), work-life balance for staff, and New Zealand possum control and possum wool.

00:53 Ranch Name History

02:07 Racing Career Path

02:56 Racing Meets Hunting

03:27 Work You Love

05:13 Guides and Giving Back

07:34 Why Clients Return

10:17 Culture and Systems

11:10 People First Growth

13:27 Red Carpet Service

14:49 Software for Outfitters

18:26 AI and Automation

21:49 Competition and Networking

24:12 Booth Hospitality Strategy

25:46 Trade Show Networking Mindset

26:55 Client Relationships Like Family

27:47 Races And Friend Trips

28:47 Guide Work Life Balance

30:44 Team Culture And Care

33:23 Lodge Upgrades And Amenities

34:30 Feedback Driven Improvements

35:48 Racing Confidence And Balance

38:40 Possums And Trade Show Curiosity

42:05 Overwhelmed At The Expo

Will Bamber is part of the family leadership team behind Wanganui Safaris, a premier New Zealand hunting lodge with a multi-generational legacy led by the Bamber family. Beyond the safari business, Will brings a unique blend of expertise in professional motorsports, business systems, and software automation, helping modernize operations through ERP, CRM, AI, and workflow automation while maintaining a strong people-first culture.

He is also an accomplished race car driver who has competed in Lamborghini Super Trofeo and other North American racing series.

Guest Resource:

Wanganui Safaris Website: https://www.wsafaris.com/

Will Bamber Website: https://www.willbamber.com/

Instagram: https://www.instagram.com/willbamber/

Facebook: https://www.facebook.com/willbambermotorsport/

LinkedIn: https://www.linkedin.com/in/willbamber/