Delighted and honoured to be joined by MalakiI started listening to his music back before COVID and had dreamed of having him on the podcast someday so this is a big deal for me. I guarantee you'll enjoy this.Please please like and subscribe

00:00 – The Chaos Behind the Camera

What really happens when content creation goes wrong — from lost footage to bad audio and broken mics. The painful side of the grind that no one sees.

03:22 – Welcome to The Pear Pod

Meet Paul & John from Is It Worth It? — the duo turning everyday meals into viral content. Find out how their journey began.

06:05 – From Holidays to Honest Reviews

How Paul’s love for filming memories on lads’ trips evolved into one of Ireland’s most authentic review channels.

09:48 – Building a Brand on Brutal Honesty

Why “Is It Worth It?” refuses to fake positivity — and how being too honest cost Paul some friendships.

12:37 – The Pressure of Being Recognised

What happens when restaurants realise a reviewer has walked in? Bigger portions, fresher food, and the psychology behind it all.

15:28 – “Not You!” – The Pizza Shop Confrontation

Paul shares the story of the viral moment when a Dublin pizza owner told him, “I don’t want your review.” The shocking reality behind that clip.

18:15 – Authenticity vs. Influence

Can small creators stay honest when money enters the picture? The team reveals how they’ve resisted paid reviews and stayed independent.

22:41 – When Integrity Costs You Work

Paul talks about turning down easy cash and why taking the high road might mean slower growth — but lasting respect.

26:50 – Dublin’s Hidden Food Gems

The best dishes and restaurants in the city you need to try — including Michelin-level meals that won’t break the bank.

30:10 – The Struggles of Reviewing Restaurants

What really happens when you film in a busy restaurant? The intimidation, fake friendliness, and staged “empty” reviews explained.

34:52 – Overpriced or Overhyped?

Paul and the host debate luxury dining — from disappointing €200 steak dinners to why cheaper meals sometimes taste better.

39:05 – The Salt Bae Experience

Behind the scenes of reviewing London’s most infamous restaurant — and the shocking £630 steak story.

42:33 – Going Global (Without Selling Out)

The dream of taking Is It Worth It? international — from London to LA — and the challenge of growing while staying true to their roots.

47:15 – The YouTube vs. TikTok Dilemma

Why content that explodes on social media doesn’t always succeed on YouTube — and how the duo plans to master both.

50:10 – The Search for the Right Sponsor

Paul reveals the brands they’ve turned down and what kind of partnership would actually make sense for their audience.

54:40 – Real Impact: When Reviews Change Lives

The powerful stories of local takeaways going viral — and how one review had queues wrapping around the block.

57:22 – The Future of Honest Food Reviews

How fake reviews dominate the scene — and how you can spot creators who aren’t telling the truth.

01:02:15 – What Food Wins the Internet?

Discover the secret: it’s not pizza. Paul breaks down which dishes perform best online and why Irish audiences are obsessed with spice bags.

01:07:45 – Hate Comments & Humour

The host opens up about the “Make podcasts cheaper” trolls — and how creators stay sane online.

01:10:12 – The Travel Dream: Chalk & Cheese

Paul’s second channel idea — how a travel job led him to create a platform for honest experiences across Ireland and beyond.

01:14:40 – Why They Quit the 9-to-5

From business degrees to bold decisions — Paul and John prove that following your passion can actually pay off.

01:18:00 – Closing Thoughts: Doing What You Love

A genuine conversation about purpose, patience, and why doing what feels right is always worth it.

Back with another interview for you all today. Delighted to welcome the founder of Naze, Niall Keogh onto the podcast where we discuss everything from starting a business with his mates, my journey quitting green and how Naze helped him tackle his social anxiety.

Enjoy people! And subscribe ffs