Couverture de The P.T. Entrepreneur Podcast

The P.T. Entrepreneur Podcast

The P.T. Entrepreneur Podcast

De : Dr. Danny Matta PT DPT OCS CSCS & Entrepreneur
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 The PT Entrepreneur Podcast with Danny Matta brings you interviews and insights from top physical therapy business owners. Topics range from starting and running a cash physical therapy practice to creating digital products and even physical products. The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.Copyright 2023 The P.T. Entrepreneur Podcast Economie Management Management et direction
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    Épisodes
    • Ep888 | The Hidden Asset Worth 250K In Your Clinic

      Ep888 | The Hidden Asset Worth 250K In Your Clinic
      Jan 27 2026
      The $250,000 Asset Sitting in Your Clinic Right Now

      Most clinic owners work nonstop to bring in new patients while completely ignoring the most valuable asset they already have. Their past patients.

      In this episode of the PT Entrepreneur Podcast, Danny explains how past clients can quietly represent hundreds of thousands of dollars in recurring revenue and why most clinics never tap into it.

      In This Episode, You'll Learn:
      • Why recurring revenue is the most valuable dollar in your clinic
      • How past patients can generate predictable, stable income
      • The math behind a $250,000 recurring revenue opportunity
      • How one clinic built a six-figure program without ads
      • What to offer past patients so they actually come back
      Why Past Patients Are Your Hidden Asset

      Most clinics have seen hundreds or even thousands of patients over the years. Many of those patients had great outcomes, trust the providers, and would happily return if given the right reason.

      Yet most clinics never follow up unless someone gets injured again.

      The Power of Recurring Revenue

      Recurring revenue creates stability. It allows owners to plan staffing, manage overhead, and grow without constant stress.

      Unlike the referral-eval-discharge model pushed by insurance, cash-based clinics can design ongoing services that fit patient needs and provider strengths.

      A Real-World Example

      Danny shares how one clinic launched a small group training and movement program by reaching out only to past patients.

      The first cohort filled immediately. A second group followed shortly after. No ads. No cold outreach.

      That single program now generates between $200,000 and $250,000 in gross revenue for one clinic, with members staying an average of nearly three years.

      Why This Works
      • Past patients already trust you
      • They know your quality of care
      • You understand their history and goals
      • They are far easier to re-engage than new leads
      What You Can Offer

      Recurring services do not have to be complex. They might include:

      • Small group training or movement classes
      • Monthly check-ins or tune-ups
      • Ongoing strength, mobility, or longevity programs
      • Remote coaching or programming

      The key is matching what you are good at with what your patients actually want.

      Create the Time to Think Strategically

      Many owners never build these programs because they are buried in documentation and admin work.

      Claire helps remove that burden so you can focus on patients and business growth.

      Try Claire free for 7 days

      Next Steps
      • Review your past patient list
      • Identify patients who had strong outcomes
      • Test one simple recurring offer
      • Start with direct outreach before ads

      If you are working toward going full time in your own practice, PT Biz offers a free Part Time to Full Time 5-Day Challenge.

      Sign up here:
      https://physicaltherapybiz.com/challenge
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      12 min
    • Ep887 | Why Your Best Month Might Be A Huge Problem For Your Clinic

      Ep887 | Why Your Best Month Might Be A Huge Problem For Your Clinic
      Jan 22 2026
      How Big Clinical Months Can Quietly Wreck Your Cash Flow

      Big months feel like a win. More patients, more prepaid packages, more cash hitting the account. But if you do not understand how to manage that cash, those same big months can put you in a financial bind later in the year.

      In this episode of the PT Entrepreneur Podcast, Danny breaks down why prepaid revenue creates false confidence, how owners accidentally drain their reserves, and the simple rule that keeps your clinic financially stable.

      In This Episode, You'll Learn:
      • Why prepaid services are not the same thing as earned revenue
      • How reactivation campaigns can create future cash flow problems
      • The most common mistake owners make after a big revenue month
      • Why your clinic can look busy but feel broke
      • The minimum cash buffer every clinic should hold
      The Problem With Big Revenue Spikes

      Danny walks through a common scenario. A clinic normally doing $20,000 per month runs a strong reactivation campaign or sees a surge in new patients. That month jumps to $50,000, much of it prepaid.

      On paper, it looks like massive growth. In reality, much of that cash represents services that have not been delivered yet.

      Why Owners Get Burned Later

      The mistake happens when owners take large distributions during those spike months. As patients return to use prepaid visits, monthly collections drop. The clinic suddenly looks like it is underperforming, even though the schedule is full.

      Danny shares that he made this exact mistake early on and had to move personal money back into the business to stabilize cash flow.

      The Rule That Fixes This

      Before distributing extra cash, clinics should hold at least three months of overhead in the business account.

      If your overhead is $12,000 per month, that means keeping $36,000 in cash on hand. Some owners temporarily hold even more after large prepaid months until things normalize.

      Prepaid Does Not Mean Earned

      The mindset shift is simple but critical. Prepaid revenue is not truly earned until the visits happen.

      When you treat prepaid cash like future obligations instead of profit, cash flow becomes predictable instead of stressful.

      Why Time and Clarity Matter

      Cash flow mistakes often come from overwhelm. When owners are buried in documentation and admin work, there is no space to think strategically.

      Claire helps remove that burden so you can stay present with patients and actually manage your business.

      Try Claire free for 7 days

      Next Steps
      • Review your last big month and identify prepaid revenue
      • Calculate three months of overhead and protect that cash
      • Stop tying distributions to single-month spikes
      • Build systems that create clarity instead of chaos

      If you are still working toward going full time in your own clinic, PT Biz offers a free Part Time to Full Time 5-Day Challenge to help you build a clear plan.

      Sign up here:
      https://physicaltherapybiz.com/challenge
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      9 min
    • Ep886 | The 80/20 Clinic Growth Strategy

      Ep886 | The 80/20 Clinic Growth Strategy
      Jan 20 2026
      The 80/20 Principle of Running a Cash-Based PT Clinic In this episode of the PT Entrepreneur Podcast, Dr. Danny Matta breaks down the 80/20 principle for cash-based clinic owners and simplifies what you should track if you want to grow past yourself. Instead of obsessing over dozens of metrics, Danny argues there are three "dollar productive" KPIs that drive almost all clinic growth. He also explains why provider schedules either snowball fast or stall for a year and how to shorten that ramp from 12+ months to around six months with the right focus. In This Episode, You'll Learn: How Claire can save staff clinicians hours each week and translate that time into meaningful revenueWhat the 80/20 principle means inside a cash-based clinicThe concept of "dollar productive activities" and why it mattersThe three KPIs Danny thinks drive the majority of clinic growthWhy the owner should usually handle discovery calls during growth phasesBenchmarks for conversion rates at different stages of scaleWhy recurring services are the "sneaky" variable that stabilizes schedulesHow to get a new provider productive faster so clinic growth compounds Claire: Turn Saved Time Into Revenue Without Burning Out Your Team Danny opens with a simple math breakdown clinic owners can understand quickly. Time is valuable, for you and for your staff clinicians. PT Biz has found that Claire, their AI scribe, saves staff clinicians about six hours per week on average. Even if you only reclaim half of that time and convert it into patient care, that is roughly three additional one-hour visits per week per clinician. Example Danny gives: 3 extra visits per week$200 average visit rate$600 more per week per clinicianRoughly $30,000 per year in additional revenue per clinician The point is not to overload your team. The point is to use technology to remove the documentation burden so you can increase capacity without increasing burnout. Try Claire free for 7 days: https://meetclaire.ai The 80/20 Principle in a Cash Practice The 80/20 principle is the idea that 20% of your actions lead to 80% of your results. Danny applies this directly to clinic growth. When your clinic is small, it is easy to get busy doing "everything" and tracking a long list of numbers. The problem is most of those activities do not move the business. Instead, Danny recommends narrowing your focus to the most "dollar productive" activities. In other words, the actions and metrics that actually drive revenue and schedule utilization. The Goal: Get a Provider Productive Fast Danny frames the big objective clearly. You want to get your own schedule full enough to hire someone. Then you want any provider you hire to get productive as fast as possible. In PT Biz's world, once a provider reaches roughly 80 to 90 visits per month, it tends to snowball into 100+ pretty quickly. But getting to that point can take some clinics over a year. If you can shorten that ramp to six months, your growth compounds. In a year, you might be able to hire two people instead of one, because each provider becomes profitable faster. The Three Dollar-Productive KPIs Danny says there are three key metrics that drive the majority of growth in a cash-based clinic. Each one represents a drop-off point that can either accelerate growth or quietly crush it. 1) New Patient Volume and Discovery Call Conversion Many owners only track "how many evals we have." Danny says you need to go one step back and track conversion from lead to evaluation. There is often a major drop-off between someone becoming a lead and actually booking an evaluation. This is usually happening on discovery calls. Benchmarks Danny shares: During growth, aim for 8 to 10 new patients per provider per monthOnce stable, new patient volume can drop closer to 5 per monthDiscovery call to eval conversion should be 70%+ He also makes a strong recommendation: during growth phases, the owner should handle discovery calls. Why? In many clinics, admins convert around 45% to 50%. Owners often convert 80% to 90% because they carry authority and can handle objections better. Danny gives an example: 20 discovery calls at 50% conversion = 10 evals20 discovery calls at 80% conversion = 16 evals That gap can be the difference between a provider staying empty and a provider getting busy quickly. He also points out that owners sometimes resist this because it feels like a step backward, but the time requirement is smaller than most people assume. If you have 20 calls at 20 minutes each, that is under 10 hours per month and it can dramatically impact growth. 2) Evaluation to Plan of Care Conversion The second KPI is how many evaluations convert into a plan of care. When people do not commit to a plan of care, Danny says many still come back a few times, often around three visits, until symptoms improve and then they disappear. That creates unpredictable revenue and inconsistent schedules. Plan-of-care conversion makes volume and revenue more predictable. ...
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      16 min
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