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The PR Clinic

The PR Clinic

De : Sophie Attwood
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The PR Clinic is the go-to podcast for founders, marketers, and brand leaders, created and hosted by Sophie Attwood – author of Business Book Of The Year, Beautiful PR, founder of the award-winning international agency SA Communications, and the strategic mind behind campaigns for brands including St.Tropez, Colgate, Marc Jacobs, Wild, and GHOST.


With her straight-talking style and industry-insider perspective, Sophie lifts the curtain on what it really takes to build a standout brand in today’s crowded landscape – turning personal branding into powerful business growth.

© 2025 The PR Clinic Art Direction Economie Management et direction Marketing et ventes
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    • How to sell a scent: the Founder of NEOM shares her tips (with Nicola Elliott)

      How to sell a scent: the Founder of NEOM shares her tips (with Nicola Elliott)
      Apr 23 2025

      Sophie Attwood dives into a brand that has become synonymous with modern wellbeing. Not in a lofty, idealistic way, but in a way that truly meets people where they are.

      NEOM is the friend that reminds you to breathe. It's the scent that rewires your day. It's the philosophy that wellness doesn't have to be perfect. It just has to be real.

      We're going to be talking to Nicola Elliott, the founder behind the NEOM movement. We're going to be chatting with her about how purpose shapes brand power, what it means to build with clarity, and why your 'why'

      SA Communications: Website / Instagram

      Sophie's Instagram.
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      46 min
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