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The Owlgorithm

The Owlgorithm

De : Cultura Talks
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Welcome to Owlgorithm 🦉 — Cultura's deep dive into the world of branding, marketing, and creativity.


Here, we decode the strategies behind today’s most talked-about moves in culture and business:


🚀 Marketing Trends – breaking down the latest campaigns and social media plays shaping industries.


🎨 Branding Strategy – how top brands build identity, loyalty, and cultural impact.


💡 Creative Campaigns – standout ads, launches, and experiments that push boundaries.


🎙️ Behind the Scenes – Cultura’s own projects, insights, and lessons from the creative process.


📊 Business + Culture – where storytelling meets strategy, and creativity drives growth.


Whether you’re a marketer, entrepreneur, or creative, this playlist gives you tools, inspiration, and perspective to stay ahead of the curve.


👉 Join us as we unpack the Owlgorithm behind the campaigns shaping today’s culture and tomorrow’s brands.

Hosted on Acast. See acast.com/privacy for more information.

Cultura Media House
Economie Marketing et ventes
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    Épisodes
    • Health Is the New Gold Rush
      Jan 16 2026

      Health isn’t just a wellness conversation anymore. It’s one of the most aggressive business and branding frontiers heading into 2026.


      In this episode of The Owlgorithm, Cultura Creative partners David Verjano and JC Perez break down:


      🧠 Health Trends from a Business Lens — supplements, longevity, mental health, biohacking, and where brands are winning (or missing).

      📈 The Marketing of Wellness — how health brands are positioning trust, science, community, and lifestyle.

      💊 What’s Becoming a Commodity vs a Brand — where differentiation actually lives now.

      🔮 2026 Predictions — what we expect to see next in health, fitness, food, tech, and consumer behavior.

      💬 Open Floor Q&A — live questions and discussion.

      Hosted on Acast. See acast.com/privacy for more information.

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      1 h et 24 min
    • The Best & Worst of 2025 & What’s Next in 2026
      Dec 19 2025

      The Owlgorithm is live! We're breaking down the moments that defined 2025 and what they signal for the year ahead.


      In today’s episode, Cultura Creative partners David Verjano and JC Perez unpack:


      🎯 Marty Supreme’s Marketing Playbook — how hype, positioning, and cultural storytelling drove attention

      📰 CNBC’s Rebrand — what changed, why now, and what it says about legacy media adapting

      🔥 The Best & Worst Brand Moves of 2025 — standout wins, costly misses, and the patterns behind them

      🔮 A Look Ahead to 2026 — emerging trends in branding, content, tech, and creativity worth watching


      Plus, we open the floor for live Q&A and real-time discussion.

      Hosted on Acast. See acast.com/privacy for more information.

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      1 h et 46 min
    • Shopify Wins Black Friday, Spotify Wrapped & Will OpenAI Run Ads?
      Dec 8 2025

      The Owlgorithm is back for Episode 7 — and this week was stacked with brand and culture moments worth unpacking.


      Here’s what we’re diving into:

      🛍️ Shopify’s Black Friday dominance — massive numbers, shifting consumer behavior, and what this means for brands heading into 2026.

      🎄 Holiday Ads 2025 — the best, the worst, and why brands keep treating December like the Super Bowl of emotional storytelling.

      🤖 OpenAI testing ads? — what this means for creators, brands, and the future of AI-powered discovery.

      🎧 Spotify Wrapped 2025 — the design, the data, the cultural chokehold, and how brands capitalize on Wrapped week.

      💬 Open Floor Q&A — your questions, our takes.


      Hosted on Acast. See acast.com/privacy for more information.

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      1 h et 12 min
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