What if your business is sitting on a powerful revenue stream that you’ve been overlooking all along? In this episode of the True North Success Podcast, Gary Mah and Amy Kim sit down with Allan Marston, Executive Vice President of Channel at United Cloud, to uncover how voice and unified communications can quietly become one of the most profitable additions to a business.

Allan shares how United Cloud works exclusively through partners to help managed service providers, IT firms, and internet service providers add telecom services without the usual complexity, risk, or overhead. He explains why focusing on revenue and client growth matters more than managing infrastructure, and how Canadian data sovereignty and built-in security are becoming essential advantages in today’s market.

The conversation also explores the growing role of AI in communications, including call transcription, sentiment analysis, and the upcoming AI voice receptionist that can answer calls, book calendars, and support clients 24/7. Allan offers practical insights on using AI responsibly, improving efficiency without losing critical thinking, and staying focused in a world full of distractions.

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