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Outdoor Adventure Lifestyle Podcast

Outdoor Adventure Lifestyle Podcast

De : Rick Saez
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 From mountain towns to far-flung trails, host Rick Saez sits down with the people driving the outdoor and adventure travel world. Each week, you'll hear stories of exploration, creativity, and purpose — from guides and writers to conservationists and entrepreneurs — all united by a love of the outdoors and a life lived close to adventure.© 2024 Outdoor Adventure Lifestyle Podcast Sciences sociales Écritures et commentaires de voyage
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    • 542 Maren Hamilton Connects Outdoor Brands and Audiences Through Social Media

      542 Maren Hamilton Connects Outdoor Brands and Audiences Through Social Media
      Jan 22 2026

      In this episode, Rick Saez sits down with Maren Hamilton, an outdoor industry marketing expert known for helping iconic brands like The North Face build communities that genuinely connect — not just "engage."

      Show Notes

      Maren is a SHORTY Award winner, an Oregon Outdoor Alliance board member, and the founder of Outdoor Industry Coffee and Coworking. She's also led social strategy at brands like Starbucks and The North Face, and today she's helping outdoor brands and creators thrive through her work at Popfly.

      From the early days of Instagram and Starbucks' viral Pink Drink, to flying a helicopter to deliver a replacement rain jacket in New Zealand, Maren shares what it really takes to be a social-first brand — and why community management is one of the most overlooked growth opportunities in outdoor marketing.

      In This Episode, You'll Learn

      • How Maren broke into the outdoor industry and landed at The North Face

      • What the early days of social media marketing looked like inside Starbucks corporate

      • How "social listening" helped inspire what became the Starbucks Pink Drink

      • What it means to be a social-first brand (and not just treat social like another channel)

      • Why community management is the most underrated growth lever for outdoor brands

      • How The North Face pulled off a real-time viral moment with a helicopter jacket delivery

      • How Maren thinks about balancing brand integrity with clickable content

      • What makes a strong creator or athlete partnership — and what red flags to avoid

      • The biggest challenges marketers are navigating right now (AI, creators, and trust)

      • Why representation and inclusion still matter — even when the world gets louder

      • Advice for smaller outdoor brands trying to make a real impact without a huge budget

      🌲 Memorable Moments & Stories ⭐ From "Internet-Obsessed Kid" to Social Strategy Leader

      Maren shares how her love of the internet started early—teaching herself how to customize early social profiles—and how that curiosity turned into a career in digital marketing.

      ☕ The Starbucks "Pink Drink" Origin Story

      Before it became a menu staple, the Pink Drink was simply a customer-created hack that went viral. Maren explains how their team spotted it through early "manual social listening," engaged the creator, and helped turn it into a cultural moment.

      🧥 The North Face Helicopter Jacket Story

      One of the wildest stories in the episode: a customer's waterproof jacket failed mid-hike in New Zealand… and she demanded a replacement delivered to the trail.
      Maren and her team made it happen — using real-time social, an athlete partner, and a helicopter.

      And the best part?
      The North Face CMO signed off with one simple message:

      "Go have fun."

      Follow up with Maren:

      Instagram

      LinkedIn

      Popfly

      Outdoor Industry Coffee and Coworking

      .
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      31 min
    • 541 Howard Fox, Emanuel Rose and I re-cap our podcasting year in this Holiday Special Episode

      541 Howard Fox, Emanuel Rose and I re-cap our podcasting year in this Holiday Special Episode
      Dec 31 2025

      Welcome to episode 541 of the Outdoor Adventure Lifestyle Podcast. A Holiday conversation about podcasting with Howard Fox and Emanuel Rose.

      Facebook Twitter Instagram

      Love the show? Subscribe, rate, review, and share!

      Sign up for my Newsletter HERE

      I'd love to hear your feedback about the show!

      You can contact me here: rick@theoutdoorbizpodcast.com

      Show Notes

      Howard Fox

      https://www.outdooradventureseries.com/

      Emanuel Rose

      https://emanuelrose.com/

      #Outdoor Adventure Lifestyle Podcast, #adventure travel, #outdoor adventures, #podcasting, #Outdoor Writers Association of America, #OWAA, #outdooradventureseries, #emanuelrose.com
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      39 min
    • 540 Innovation at Altitude: AltiSnooze solves High Elevation Sleep Challenges Replay EP 495

      540 Innovation at Altitude: AltiSnooze solves High Elevation Sleep Challenges Replay EP 495
      Dec 16 2025
      Welcome to episode 540 of the Outdoor Adventure Lifestyle Podcast. A Holiday Replay of episode 495 with Will Schafer. Will is the Founder of Altisnooze, The Sleep Aid for High-Altitude. This week, on episode 495, I'm talking with Will Schafer, founder of ALTISNOOZE. The First-of-its-kind sleep aid for high-altitude. After struggling for years with sleeping during alpine adventures, Schafer came to learn from a sleep doctor that altitude insomnia is a thing. He connected with formulation experts to develop a natural solution, ALTISNOOZE. Facebook Twitter Instagram Love the show? Subscribe, rate, review, and share! Sign up for my Newsletter HERE I'd love to hear your feedback about the show! You can contact me here: rick@theoutdoorbizpodcast.com What Happened: For years, I chalked up my awful sleep in the mountains to bad luck. Every time I went to Summit County, Colorado, my nights were a mess—staring at the ceiling, waking up feeling like I'd been run over by a snowcat, and then trying to enjoy the outdoors while running on fumes. I blamed it on travel, excitement, bad pillows—you name it. But then I started noticing something weird. Friends on ski trips and camping adventures were having the same problem. Some of them, tough-as-nails hikers and backcountry warriors, were walking around like zombies after a single night at altitude. That's when I met Dr. Michael Breus, a legit sleep doctor, who hit me with a truth bomb: altitude insomnia is real. And worse? It affects up to 75% of people. Your body's struggling with low oxygen, which wrecks your sleep cycle, making it nearly impossible to rest. So, I set out on a mission to fix it. After a deep dive into research, testing a ridiculous amount of natural ingredients, and countless sleepless nights (for science), I created Altisnooze—a sleep aid designed specifically for high-altitude adventures, without the grogginess of melatonin. Principle: Bad sleep = bad adventure. Period. You can have the best gear, the most epic trail planned, and a perfect sunrise waiting for you—but if you don't sleep well, your trip is going to suck. Most people don't even realize altitude is the issue. They just assume they're bad sleepers, or that their body needs to "adjust." But waiting around for a week to acclimate? Not ideal when your trip is only a few days long. Good sleep isn't just about comfort—it's about performance, recovery, and actually enjoying the adventure you planned. Transition: A lot of outdoor lovers deal with this and don't even realize what's holding them back. They push through exhaustion, drink too much caffeine, or try to knock themselves out with melatonin—only to wake up feeling worse. That's exactly why I created Altasnooze. Because when you finally fix your sleep at altitude, everything changes—your energy, your performance, your mood, and most importantly, how much fun you have. That's Why: …we want to introduce you to Altisnooze and just dropped an episode of the Outdoor Adventure Lifestyle Podcast with Will Schaefer, founder of Altisnooze. He went from being a sleep-deprived mess in the mountains to developing a game-changing solution for adventurers who want to feel fabulous at altitude. In this episode, we dive into the science of altitude insomnia, how it messes with your body, and what you can do to fix it—so your next high-altitude trip doesn't turn into a sleepless disaster. Call to Action: If you've ever struggled to sleep in the mountains, this episode is your wake-up call. (Pun intended.) Don't let altitude ruin your adventure—get the inside scoop on fixing your sleep at high elevation and feeling your best. 🎧 Listen to the latest episode now → Podcast Link P.S. Want to try Altasnooze? Will's giving our listeners 20% off! Just use code OutdoorBiz20 at checkout. Because better sleep = better adventures. Show Notes Will Schafer ALTISNOOZE Dr. Michael Breus #Outdoor Adventure Lifestyle Podcast, #altitude insomnia, #AltiSnooze, #high altitude sleep aid, #altitude sickness, #sleep doctor, #Michael Breus, #adventure travel, #melatonin-free, #sleep disturbance, #alpinists, #electrolytes, #high altitude adventures, #natural supplements, #altitude symptoms
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      39 min
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