In this episode of The Optimized Law Firm Podcast, Patrick Carver, CEO of Constellation Marketing, shares the most effective local SEO strategies for 2025 that law firms can implement right now for fast, high-impact results.

Discover how to make your Google reviews visible to AI tools like ChatGPT, defend your profile against spam review attacks, and tap into an underutilized tool—Bing Places—to gain visibility in AI search. Whether you're fighting fake reviews or want to future-proof your firm's online presence, this episode is packed with practical SEO wins you can't afford to miss.

If you’re tired of “shiny object syndrome” and want real, measurable growth, this episode is for you. Tune in and transform your marketing strategy today! ⮕ BOOK A CALL https://goconstellation.com/book/ In this episode of The Optimized Law Firm Podcast, Patrick Carver is joined by Wendy Wylde, CEO of Matter Flow Advisors, to break down the real reason many law firm marketing efforts fall flat: an ineffective intake system.

If you’re spending money on SEO and paid ads but not seeing real growth, the problem may not be your marketing—it’s your intake. Wendy shares her expertise from working with over 70 law firms to build high-converting intake systems that actually work. From automations to staff training, CRM setups to follow-up cadences, this episode covers it all.

Key Topics Covered:

• How intake optimization is the fastest path to 7-figure growth

• The foundational systems every firm must have before using AI

• How to hire or train the right intake team members

• Why documentation is the starting point to scaling your law firm

This is a can’t-miss episode if you're serious about growing your firm efficiently and profitably.

What happens when clients start saying, “I found you on ChatGPT”? The legal industry is entering a new era of AI-powered search, and your law firm needs to adapt now—not later. In this episode, Patrick Carver of Constellation Marketing dives deep into how law firms can prepare for AI-driven client discovery.

You'll learn:

• What platforms like ChatGPT, Perplexity, and Google AI Overview mean for your firm

• The 10 actionable steps to get visibility in AI search tools

• How to avoid the snake-oil sales pitches in the AI gold rush

If you're ready to future-proof your law firm’s marketing and rank in the next generation of search, this is the episode for you. Learn More at GoConstellation.com